Journal of Services Marketing,
Год журнала:
2024,
Номер
38(6), С. 691 - 710
Опубликована: Май 2, 2024
Purpose
Given
the
continuing
need
to
study
service
marketing
adaptations
that
emerged
in
wake
of
Covid-19,
this
paper
aims
look
at
formation
and
evolution
purchase
groups
(PGs)
arose
Indian
gated
communities
during
pandemic
have
continued
functioning
post-pandemic
marketplace.
Not
only
did
these
act
as
much-needed
interstitial
markets
a
time
significant
external
disruption,
but
they
also
served
sites
value
co-creation,
with
consumers
collaborating
each
other
providers.
Design/methodology/approach
Using
phenomenological
research
approach,
authors
conducted
22
in-depth
interviews
small
providers
gather
accounts
how
PGs
started
evolved
time.
Subsequent
data
coding
analyses
are
NVivo
12.
Findings
ecosystem
perspective,
illustrate
seven
distinct
themes
capture
nuances
PGs.
These
consist
entrepreneurality,
collectivity,
fluidity
level,
hybridity
transactionality
servicescape
mutuality
permeability
encounter
level.
Originality/value
This
provides
an
empirical
theoretically
grounded
account
long-term
adaptation
has
persisted
helps
us
address
recent
calls
for
such
while
adding
work
on
co-creation
collective
consumption
contexts
extant
discourse
ecosystems.
Journal of Business Research,
Год журнала:
2024,
Номер
177, С. 114581 - 114581
Опубликована: Март 23, 2024
When
using
structural
equation
modeling,
comparison
across
time
or
groups
can
be
misleading
if
measures
are
not
invariant.
Partial
least
squares
modeling
(PLS-SEM)
is
a
method
widely
used
in
business
research,
but
its
ability
to
test
for
measurement
invariance
limited.
This
study
introduces
comprehensive
approach
testing
reflective
models
PLS-SEM.
The
methodology
diverges
from
the
traditional
of
composite
(MICOM)
and
expands
possibilities
three
areas:
1)
providing
statistical
tests
validate
latent
means
groups;
2)
longitudinal
studies;
3)
simultaneously
assess
multiple
groups.
Additionally,
this
proposes
strategy
address
rejections
large-sample
studies.
paper
offers
guidelines
MI
tests,
an
empirical
example
illustrates
their
utility
facilitating
experimental
approaches
Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2024,
Номер
36(11), С. 3099 - 3117
Опубликована: Май 22, 2024
Purpose
This
study
aims
to
explore
how
perceived
anthropomorphism,
warmth,
and
customer–artificial
intelligence
(AI)
assisted
exchange
(CAIX)
of
service
robots
affect
customers’
satisfaction
via
digital
marketing
innovation.
Design/methodology/approach
A
customer
model
was
formulated
based
on
the
perspective
parasocial
relationships
hybrid
intelligence;
236
completed
questionnaires
were
returned
by
partial
least
squares
structural
equation
modeling
analysis.
Findings
demonstrates
that
warmth
CAIX's
impact
innovation
supported,
impacted
continued
intention
use
robots.
Originality/value
Restaurants
leverage
differentiate
themselves
from
competitors
offering
innovative
technologically
advanced
dining
experiences.
Integrating
AI
capabilities
sets
these
restaurants
apart
attracts
tech-savvy
customers
who
value
convenience
efficiency.
Journal of Research in Interactive Marketing,
Год журнала:
2023,
Номер
18(1), С. 109 - 126
Опубликована: Авг. 1, 2023
Purpose
Digital
transformations
are
altering
service
models
and
care
delivery
methods
in
healthcare.
Artificial
Intelligence
(AI)
represents
the
next
wave
of
transformation
This
study
aims
to
understand
patient
perceptions
AI
its
impact
on
value
co-creation.
Design/methodology/approach
A
conceptual
model
was
developed
investigate
how
co-creation
operant
resources
(digital
self-efficacy
relational
quality)
engagement
(shared
decision-making)
outcomes
(anticipatory
intention
adopt
AI).
Data
were
collected
from
332
respondents
analyzed
using
structural
equation
modeling.
Findings
The
results
indicate
that
process
for
technologies
is
a
function
inputs,
experiences
outputs.
Operant
found
be
positively
associated
with
shared
decision-making.
However,
not
all
directly
impacted
outcomes.
indirect
positive
mediated
relationships
through
decision-making
suggest
an
interactive
process.
Research
limitations/implications
still
early
stages
consumer
adoption
Future
research
warranted
investigates
validity
maturing
life
cycles.
Practical
implications
Customer
new
digital
innovations
formed
context
previous
experiences.
Marketers
need
customers
view
their
current
non-AI
technologies.
Strong
perceived
will
help
ease
into
usage
Originality/value
unique
demonstrate
tech-enabled
International Journal of Consumer Studies,
Год журнала:
2024,
Номер
48(4)
Опубликована: Июль 1, 2024
Abstract
Digital
health
services
(DHSs)
have
revolutionized
the
healthcare
sector
to
provide
quality
care
facilities
that
are
affordable,
efficient,
and
universally
accessible.
By
making
patients
focus
of
delivery
process,
these
can
offer
more
personalized
effective
solutions
thus
facilitate
a
robust
resilient
ecosystem.
The
adoption
increased
manifold
during
COVID‐19
pandemic
gained
immense
attention
from
researchers
across
globe.
Despite
this,
there
is
limited
knowledge
about
facets
DHS
consumers'
perspective.
Thus,
it
imperative
synthesize
extant
literature
holistic
view
adoption.
This
article
offers
an
organized,
retrospective
literature,
using
framework‐based
systematic
review
approach
identify
factors
contributing
To
do
63
articles
Web
Science
database
over
last
23
years
were
systematically
reviewed
two
well‐known
organising
frameworks.
Antecedents‐Decisions‐Outcomes
framework
uncovers
known
associations
constructs
in
literature.
Followed
by
theories‐contexts‐methods
information
on
theoretical,
contextual,
methodological
approaches
applied
research.
Additionally,
identifies
major
gaps
existing
body
few
recommendations
for
future
investigation
practitioners
fields
consumer
behaviour,
technology,
management.
global
perspective
this
has
multiple
ramifications
foster
sustainable
system
giving
insight
into
perspectives.
Journal of Tourism Futures,
Год журнала:
2024,
Номер
unknown
Опубликована: Май 23, 2024
Purpose
This
study
analyzes
how
digital
technologies
collaboration,
and
technological
capabilities
affect
tourism
products'
advantage
supply
chain
resilience
via
virtual
integration
customer
service
capabilities.
Design/methodology/approach
To
achieve
the
goals
of
this
study,
a
transformation
model
was
formulated
based
on
real
option
theory
(ROT)
competencies
perspective.
Data
were
collected
from
travel
agencies
in
Taiwan.
uses
partial
least
square
structural
equation
modeling
(PLS-SEM)
technique
to
analyze
research
model,
384
samples
for
analysis.
Findings
The
results
point
out
that
technology
collaboration
technical
capabilities;
should
also
be
regarded
as
key
influencing
variables
improve
product
advantages
flexibility.
Originality/value
shares
unique
perspective
which
includes
antecedents,
mediators
moderators,
construct
critical
effects
analyzing
resilience.
Scientific Reports,
Год журнала:
2025,
Номер
15(1)
Опубликована: Март 1, 2025
Patients
are
central
to
healthcare
services,
and
comprehending
their
perceptions
is
crucial
for
fostering
effective
value
co-creation.
This
study
aimed
investigate
the
user
characteristics
of
co-creation
within
context
Mobile
Electronic
Health
Records
(EHR).
Using
a
questionnaire
collected
from
422
patients,
employed
K-modes
clustering
algorithm
in
R-Studio
group
users
based
on
shared
The
analysis
revealed
three
distinct
clusters,
which
high
familiarity-positive
perception,
low
perception
familiarity-neutral
negative
perception.
These
clusters
characterized
by
unique
attributes
such
as
socio-economic,
history
medical
visit,
intention
use,
technological
familiarity,
different
EHR
systems.
Descriptive
statistics
were
used
further
interpret
revealing
differences
across
cluster.
findings
emphasize
importance
alignment
between
expectations
system
interactions.
Effective
fosters
through
resource
access,
sharing,
integration,
recombination,
while
misalignment
may
result
destruction.
highlights
need
design
implement
systems
that
align
with
diverse
enhance
engagement
promote
The International Review of Retail Distribution and Consumer Research,
Год журнала:
2024,
Номер
34(5), С. 669 - 702
Опубликована: Май 14, 2024
Retailing's
digital
transformation
continues
to
exert
pressure
on
marketers
effectively
design
and
manage
consumers'
shopping
experiences.
A
multi-method
research
approach
was
adopted
thoroughly
examine
the
current
state
of
consumer
experiences
in
an
omnichannel
retailing
context.
Specifically,
a
bibliometric
analysis
561
articles
Web
Science
database
conducted,
revealing
lack
focused
service-dominant
logic
perspective.
Therefore,
proposed
conceptual
framework
utilized
perspective,
emphasizing
interconnected
roles
various
actors
shaping
their
assessments
value-in-use
within
complex
retailing.
To
best
authors'
knowledge,
this
is
first
comprehensive
for
understanding
retailing,
linking
antecedents,
experiences,
consequences
consumers
retailers.
In
summary,
paper
conceptualizes
how
perceive
value
co-creation
retail
ecosystem,
contributing
development
strategies
that
optimize
across
landscape.
Advances in medical technologies and clinical practice book series,
Год журнала:
2024,
Номер
unknown, С. 1 - 28
Опубликована: Ноя. 22, 2024
Digital
transformations
have
taken
place
in
various
industry
sectors
such
as
banking
and
finance
or
the
automotive
manufacturing
arenas.
In
all
instances,
these
digital
enabled
organisations
respective
to
streamline
processes,
reduce
inefficiencies,
improve
quality
provide
high
value
products
services.
Healthcare
date,
has
been
a
noted
laggard
embracing
transformation
it
is
only
more
recently
with
advent
of
EMRs
COVID
19
pandemic
that
this
sector
now
turning
emerging
technologies
explore
possibilities
transformation.
Given
healthcare
data
rich
information
intensive
which
pertinent
germane
knowledge
need
be
available
at
point
care
effect
superior
clinical
decisions
turn
lead
optimal
outcomes,
positive
patient
experience;
unlikely
full
potential
can
realised
without
simultaneously
5G.
