Does corporate engagement in digital transformation influence greenwashing? Evidence from China

Finance research letters, Год журнала: 2023, Номер 58, С. 104558 - 104558

Опубликована: Окт. 7, 2023

Язык: Английский

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Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market

Frontiers in Psychology, Год журнала: 2024, Номер 14

Опубликована: Янв. 5, 2024

Introduction This paper aimed to build a predictive model through an empirical study examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well determine three variables theory planned behavior (TPB) willingness pay (WP) for green products in Peruvian market. Methods A total 405 consumers were surveyed. Most them between ages 18 30 single. To test hypotheses, partial least squares (PLS-SEM) used using SamrtPls4 software. The results show significant positive effect EA ATT PBC. ATT, SN, PBC WP was also tested years old Results AD SN tested. Discussion research provides antecedents that allow evaluation possibility companies governments adjust dissemination strategies related public policies regarding impact environmentally responsible order contribute development variable promotes disposition friendly products.

Язык: Английский

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Navigating the green maze: insights for businesses on consumer decision-making and the mediating role of their environmental concerns

Sustainability Accounting Management and Policy Journal, Год журнала: 2024, Номер 15(4), С. 861 - 883

Опубликована: Янв. 23, 2024

Purpose Green consumption is fundamental to sustainable development, as it involves adopting practices and technologies that reduce the environmental impact of human activities. This study aims analyze influence consumers’ green orientation on their concerns purchase decisions. Furthermore, investigates mediating role in relationship between pro-sustainable Design/methodology/approach uses a quantitative methodology, applying partial least squares method sample 927 Portuguese consumers products. The was collected through an online survey. Findings Perceived benefits perceived quality products play positive significant influencing behavior, especially when are endowed with greater concerns. In addition, awareness prices expectations regarding future positively further intensifying Practical implications According present findings, companies should adopt holistic integrated approach promote consumption. means creating premium eco-friendly products, communicating benefits, addressing cost factor, emphasizing options raising awareness. Social It critical education priority schools there political incentives for behaviors. media campaigns can be important tool raise society. Originality/value results this provide insights consumer engagement circular economy. Deepening knowledge antecedents contributes deeper understanding purchasing decision allowing support new business strategies.

Язык: Английский

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Generation Z's green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development?

Business Strategy and the Environment, Год журнала: 2024, Номер 33(5), С. 4530 - 4546

Опубликована: Фев. 15, 2024

Abstract Generation Z (Gen‐Z), representing a demographic cohort of persons born from 1995 to 2010, has demonstrated their concerns for environmental protection. On September 20, 2019, example, millions Gen‐Zs over 150 different countries across the globe embarked on protest pressure decision‐makers and governments help save planet. Such campaigns have caused firms rethink how they operate by adopting green operations in production distribution products. The footwear industry is not left out. problem this research sought address assessment effect consumer knowledge purchase behavior among Gen‐Z consumers towards while assessing roles social responsibility, advertising, trust. study was quantitative nature used an online questionnaire survey 559 Chinese consumers. Findings revealed that although had direct behavior, partially mediated responsibility. responsibility positively moderated moderating advertising further strengthened Finally, mediating conditional effects It concluded essential ingredient enhancing consumers' footwear, as such, advocacy groups must increasingly conscientize

Язык: Английский

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Why don't more people engage in green practices in China? A policy-oriented approach to promoting green transformation in five consumption areas

Environmental Impact Assessment Review, Год журнала: 2023, Номер 101, С. 107099 - 107099

Опубликована: Апрель 5, 2023

Язык: Английский

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Gen Z’s Motivations towards Sustainable Fashion and Eco-Friendly Brand Attributes: The Case of Vinted

Sustainability, Год журнала: 2023, Номер 15(11), С. 8753 - 8753

Опубликована: Май 29, 2023

Vinted is a free digital sharing economy platform where individuals buy and sell second-hand apparel. It an example of industry 4.0 that promotes innovative successful business model while favoring sustainable fashion consumption. Gen Z consumers are concerned about climate change social ethical issues. Their environmental awareness significant. Nevertheless, their values do not always translate into consumption behavior; role as heavy in the fast-fashion market proof this. The research aims to delve motivations towards perception eco-friendly brand attributes case Vinted. From methodological point view, qualitative quantitative approaches combined through focus group sessions pilot study based on questionnaire. results confirm recognize appreciate Vinted, although other types ones mostly mobilize behavior. Some participants claim representation Vinted’s advertising campaigns too soft. Among conclusions, opportunity revise strategy stands out, giving more explicit pursuing effective

Язык: Английский

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Are you a happy traveler? Exploring ridesourcing travelers' satisfaction and subjective well-being

Transportation Research Part D Transport and Environment, Год журнала: 2024, Номер 128, С. 104108 - 104108

Опубликована: Фев. 13, 2024

Язык: Английский

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Unraveling Green Marketing and Greenwashing: A Systematic Review in the Context of the Fashion and Textiles Industry

Sustainability, Год журнала: 2024, Номер 16(7), С. 2738 - 2738

Опубликована: Март 26, 2024

Greenwashing is a prevalent issue in the fashion and textile industry, sector known as one of largest industrial polluters worldwide. The multi-trillion-dollar industry’s trend-driven, low-cost production models availability numerous distribution options have led to mass consumption, significantly impacting consumer behavior. aim this review document analyze direct indirect practices greenwashing industry its impact on consumers. It also seeks highlight existence supply consumption chain. A Preferred Reporting Items for Systematic Reviews Meta-Analyses (PRISMA) methodology was employed examine complex implications within industry. Relevant studies from past decade were identified through comprehensive searches Elsevier Science Direct, Google Scholar, Web Science, Scopus. This found that some companies resort by promoting green image without making substantial environmental or social changes. revealed varied interpretations misinterpretations green-related terms findings underscore need transparency honesty marketing strategies. They importance education prevent misinterpretation promote sustainable practices.

Язык: Английский

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Technology spillover and market competitiveness in green credit induced corporate green innovation: An evolutionary game theory and empirical study

Technological Forecasting and Social Change, Год журнала: 2024, Номер 207, С. 123622 - 123622

Опубликована: Авг. 7, 2024

Язык: Английский

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Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X)

Journal of Current Issues & Research in Advertising, Год журнала: 2024, Номер 45(4), С. 476 - 505

Опубликована: Март 13, 2024

Green consumerism research suffers from a paucity of comprehensive, cross-cultural investigations and lacks insight into the interplay sustainability dimensions human values. This study examined sustainable consumption-specific tweets (N = 72,000) in United States, Switzerland, India. Findings indicate that consumers India (i.e., non-Western culture) emphasized environmental social as well biospheric altruistic values their tweets. The two Western cultures focused more on egoistic economic aspects sustainability. Indian Swiss consumer sentiments were largely positive, whereas American expressed negative sentiments. Results can offer important culturally informed contextually sensitive recommendations to marketers policymakers for communications.

Язык: Английский

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