Consumer response to green advertising appeals: the role of susceptibility to normative influence and need for uniqueness

Management of Environmental Quality An International Journal, Год журнала: 2025, Номер unknown

Опубликована: Янв. 15, 2025

Purpose Sustainable production and consumption may reduce global warming. Disseminating environmental awareness through green advertising appeals can increase consumers’ intention to purchase skincare products. Design/methodology/approach The study explores the boundary condition of susceptibility normative influence (SNI) (Study 1; N = 156) need for uniqueness (NFU) 2; 198) in relationship between customers’ buy This employs an experimental method test relationships. Findings findings indicate that (1) (vs non-green) significantly affect intention; (2) lower higher) SNI strengthens impact on intentions (3) moderating role higher lower) NFU intention. Originality/value paper sheds light sustainable products promote sustainability.

Язык: Английский

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Integrating the critical concepts of sustainability to predict sustainable behavior – the moderating role of information seeking

Marketing Intelligence & Planning, Год журнала: 2025, Номер unknown

Опубликована: Март 22, 2025

Purpose The purpose of this study was to present an integrated perspective for developing a mediation and moderation hypothesis model aimed at identifying key attributes that influence intentions toward sustainable behavior. This research provides empirical evidence predicting tourist behaviors by synthesizing sustainability marketing, environmental attitudes, the marketing strategies tourism destinations. Design/methodology/approach After completing initial questionnaire draft, three experienced experts in tourism, hospitality, were chosen review provide feedback on any problematic or unclear items. final sample consisted 563 participants. Findings data are analyzed structural equation modeling (SEM), results show information seeking moderates links between destinations, tourists’ behavioral intentions. Therefore, about tourists is crucial forming suitable effective strategies, stronger Additionally, investigates how relates It found indirectly impacts intentions, either through attitudes strategies. Practical implications Environmental strongly predict Future managers may seek promote tourism. Furthermore, integrating concepts into destinations can facilitate eco-friendly activities featuring green images products. Originality/value identifies pivotal role which shape tourists' attitudes. turn strengthens their Organizations then use guide development more targeted offers valuable insights both academics practitioners highlighting importance principles promoting behaviors, crafting align with

Язык: Английский

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Intelligent Machines as Information and Communication Technology: A Conceptual Framework Demonstrating Sustainable Marketing Practices for Beneficial Impact on Business Performance

Journal of Cleaner Production, Год журнала: 2024, Номер unknown, С. 143676 - 143676

Опубликована: Сен. 1, 2024

Язык: Английский

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Investigation of Critical Success Factors for Sustainable Marketing of Malaysian Manufacturing Small and Medium‐Sized Enterprises: A Multi‐Criteria Decision‐Making Approach

Business Strategy & Development, Год журнала: 2025, Номер 8(1)

Опубликована: Фев. 18, 2025

ABSTRACT In today's business environment, sustainable marketing has become an essential component for small and medium‐sized enterprises (SMEs) aiming to enhance productivity maintain competitiveness. However, there is a gap in research regarding the critical factors that contribute success of importance interconnections these from experts' perspectives. Thus, this study aims provide comprehensive understanding complex relationships among contributing strategies within manufacturing companies. This extracted 19 crucial Malaysian SMEs literature thoughtfully categorized them into technology, organization, human, social groups. Data was gathered 26 experts SME using questionnaire. The decision‐making trial evaluation laboratory (DEMATEL) method employed identify significant reveal cause‐and‐effect them. findings showed perceived benefits, strategy, natural resources protection, IT knowledge expertise, customer demands were groups, respectively. Meanwhile, environment group ranked as most important dimension influencing marketing. provides valuable insights researchers, practitioners, policymakers, offering foundation initiate boost practices organizations.

Язык: Английский

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How Does Cultural Sustainability Promote Fashion Consumers’ Purchase Intention?

Sustainability, Год журнала: 2025, Номер 17(5), С. 2034 - 2034

Опубликована: Фев. 26, 2025

Sustainable action of brands has become an essential force in cultural sustainability, but there is still a gap knowledge about how it contributes to brand performance. This study aims compare the different effects creative social enterprise and sustainable campaigns on consumers’ purchase intention examine mediating role hypocrisy moderating communication. A quasi-experiment was conducted with 499 participants. Hypotheses were tested using bootstrapping method. The results demonstrated that (versus campaign) lower thus higher intention. In addition, when use explicit communication implicit communication), direct effect campaigns) stronger, while remains same. Based these conclusions, recommended integrate

Язык: Английский

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What drives consumer switching to organic personal care products? A mixed method study using the push-pull-mooring framework

International Journal of Spa and Wellness, Год журнала: 2025, Номер unknown, С. 1 - 52

Опубликована: Март 7, 2025

Язык: Английский

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Brands in Transition: Balancing Brand Differentiation and Standardization in Sustainable Packaging

Sustainability, Год журнала: 2025, Номер 17(6), С. 2381 - 2381

Опубликована: Март 8, 2025

In the changing field of sustainable packaging, companies are confronted with challenge balancing sustainability brand differentiation. The move toward standardized, reusable packaging is beneficial for environment but restricts use custom designs. This study explores how affects consumer perception in fast-moving goods (FMCG) sector. It focuses on evolving role brands to maintain research centered around two case studies. first examines 219 tomato products understand factors driving diversity. Data was collected from three Dutch supermarket websites analyze types, materials, and size. second investigates responses single-use versus standardized across eight both food non-food categories. An online survey used assess perceived quality (PQ), willingness buy (WTB), perception. results indicate that standardization has a limited effect (the impression excellence experiences), suggesting it may encourage more adopt packaging. Willingness findings, indicating whether consumers have intention product, were mixed. A decrease observed an increase noted non-food. Brand most often showed decrease, challenges maintaining Three strategic approaches align sustainability-driven market while preserving value presented. These focusing visual verbal differentiation, collaborating competitors common archetypal or shifting marketing away physical towards digital authentic communication. However, new marketers will need further exploration, focus authentically communicating real content its added value.

Язык: Английский

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Footwear industry's journey through green marketing mix, brand value and sustainability

Sustainable Futures, Год журнала: 2025, Номер unknown, С. 100561 - 100561

Опубликована: Март 1, 2025

Язык: Английский

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SDG-13 to Combat Climate Change through Decarbonizing Marketing Campaigns: An Evaluation of Customers’ Sustainable Purchase Intentions for EVs Using Process Modelling Approach

Environmental Challenges, Год журнала: 2025, Номер unknown, С. 101164 - 101164

Опубликована: Апрель 1, 2025

Язык: Английский

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Revealing the Role of Corporate Social Responsibility, Service Quality, and Perceived Value in Determining Customer Loyalty: A Meta-Analysis Study

Sustainability, Год журнала: 2025, Номер 17(10), С. 4304 - 4304

Опубликована: Май 9, 2025

This study aims to unveil the role of corporate social responsibility (CSR), service quality, and perceived value in shaping customer loyalty. A meta-analysis was conducted using 123 primary studies published between 2004 2024, with effect sizes extracted analyzed determine strength consistency these relationships across diverse contexts. The results reveal that CSR positively influences both satisfaction Additionally, quality play crucial roles fostering loyalty through satisfaction. higher level enhances satisfaction, ultimately leading greater findings highlight is a key driver loyalty, as satisfied customers are significantly more likely remain loyal. Demographic characteristics such gender, age, education background moderate among CSR, value, Specifically, females tend be sensitive initiatives than males, older consumers show younger ones, those educational levels exhibit comparatively lower These insights enrich existing literature provide practical guidance for marketers policymakers designing targeted strategies strengthen

Язык: Английский

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