Golden Ratio of Marketing and Applied Psychology of Business,
Год журнала:
2023,
Номер
3(2), С. 76 - 92
Опубликована: Июнь 30, 2023
This
study
aims
to
explore
the
effects
of
Environmental
Factors,
Brand
Image,
and
Product
Quality
on
Purchase
Decisions
Yamaha
Fazzio
motorcycles
in
Makassar
City.
Utilizing
a
questionnaire-based
survey,
data
were
collected
from
motorcycle
consumers
The
research
employs
multiple
regression
analysis
as
its
methodological
framework,
with
questionnaire
serving
primary
collection
tool.
population
this
encompasses
City,
sample
drawn
using
Slovin's
formula.
findings
indicate
that,
based
partial
tests,
Quality,
Consumer
have
positive
significant
impact.
Moreover,
results
simultaneous
tests
reveal
that
collectively
exert
influence
Decisions.
Management of Environmental Quality An International Journal,
Год журнала:
2025,
Номер
unknown
Опубликована: Янв. 15, 2025
Purpose
Sustainable
production
and
consumption
may
reduce
global
warming.
Disseminating
environmental
awareness
through
green
advertising
appeals
can
increase
consumers’
intention
to
purchase
skincare
products.
Design/methodology/approach
The
study
explores
the
boundary
condition
of
susceptibility
normative
influence
(SNI)
(Study
1;
N
=
156)
need
for
uniqueness
(NFU)
2;
198)
in
relationship
between
customers’
buy
This
employs
an
experimental
method
test
relationships.
Findings
findings
indicate
that
(1)
(vs
non-green)
significantly
affect
intention;
(2)
lower
higher)
SNI
strengthens
impact
on
intentions
(3)
moderating
role
higher
lower)
NFU
intention.
Originality/value
paper
sheds
light
sustainable
products
promote
sustainability.
Marketing Intelligence & Planning,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 22, 2025
Purpose
The
purpose
of
this
study
was
to
present
an
integrated
perspective
for
developing
a
mediation
and
moderation
hypothesis
model
aimed
at
identifying
key
attributes
that
influence
intentions
toward
sustainable
behavior.
This
research
provides
empirical
evidence
predicting
tourist
behaviors
by
synthesizing
sustainability
marketing,
environmental
attitudes,
the
marketing
strategies
tourism
destinations.
Design/methodology/approach
After
completing
initial
questionnaire
draft,
three
experienced
experts
in
tourism,
hospitality,
were
chosen
review
provide
feedback
on
any
problematic
or
unclear
items.
final
sample
consisted
563
participants.
Findings
data
are
analyzed
structural
equation
modeling
(SEM),
results
show
information
seeking
moderates
links
between
destinations,
tourists’
behavioral
intentions.
Therefore,
about
tourists
is
crucial
forming
suitable
effective
strategies,
stronger
Additionally,
investigates
how
relates
It
found
indirectly
impacts
intentions,
either
through
attitudes
strategies.
Practical
implications
Environmental
strongly
predict
Future
managers
may
seek
promote
tourism.
Furthermore,
integrating
concepts
into
destinations
can
facilitate
eco-friendly
activities
featuring
green
images
products.
Originality/value
identifies
pivotal
role
which
shape
tourists'
attitudes.
turn
strengthens
their
Organizations
then
use
guide
development
more
targeted
offers
valuable
insights
both
academics
practitioners
highlighting
importance
principles
promoting
behaviors,
crafting
align
with
Business Strategy & Development,
Год журнала:
2025,
Номер
8(1)
Опубликована: Фев. 18, 2025
ABSTRACT
In
today's
business
environment,
sustainable
marketing
has
become
an
essential
component
for
small
and
medium‐sized
enterprises
(SMEs)
aiming
to
enhance
productivity
maintain
competitiveness.
However,
there
is
a
gap
in
research
regarding
the
critical
factors
that
contribute
success
of
importance
interconnections
these
from
experts'
perspectives.
Thus,
this
study
aims
provide
comprehensive
understanding
complex
relationships
among
contributing
strategies
within
manufacturing
companies.
This
extracted
19
crucial
Malaysian
SMEs
literature
thoughtfully
categorized
them
into
technology,
organization,
human,
social
groups.
Data
was
gathered
26
experts
SME
using
questionnaire.
The
decision‐making
trial
evaluation
laboratory
(DEMATEL)
method
employed
identify
significant
reveal
cause‐and‐effect
them.
findings
showed
perceived
benefits,
strategy,
natural
resources
protection,
IT
knowledge
expertise,
customer
demands
were
groups,
respectively.
Meanwhile,
environment
group
ranked
as
most
important
dimension
influencing
marketing.
provides
valuable
insights
researchers,
practitioners,
policymakers,
offering
foundation
initiate
boost
practices
organizations.
Sustainability,
Год журнала:
2025,
Номер
17(5), С. 2034 - 2034
Опубликована: Фев. 26, 2025
Sustainable
action
of
brands
has
become
an
essential
force
in
cultural
sustainability,
but
there
is
still
a
gap
knowledge
about
how
it
contributes
to
brand
performance.
This
study
aims
compare
the
different
effects
creative
social
enterprise
and
sustainable
campaigns
on
consumers’
purchase
intention
examine
mediating
role
hypocrisy
moderating
communication.
A
quasi-experiment
was
conducted
with
499
participants.
Hypotheses
were
tested
using
bootstrapping
method.
The
results
demonstrated
that
(versus
campaign)
lower
thus
higher
intention.
In
addition,
when
use
explicit
communication
implicit
communication),
direct
effect
campaigns)
stronger,
while
remains
same.
Based
these
conclusions,
recommended
integrate
Sustainability,
Год журнала:
2025,
Номер
17(6), С. 2381 - 2381
Опубликована: Март 8, 2025
In
the
changing
field
of
sustainable
packaging,
companies
are
confronted
with
challenge
balancing
sustainability
brand
differentiation.
The
move
toward
standardized,
reusable
packaging
is
beneficial
for
environment
but
restricts
use
custom
designs.
This
study
explores
how
affects
consumer
perception
in
fast-moving
goods
(FMCG)
sector.
It
focuses
on
evolving
role
brands
to
maintain
research
centered
around
two
case
studies.
first
examines
219
tomato
products
understand
factors
driving
diversity.
Data
was
collected
from
three
Dutch
supermarket
websites
analyze
types,
materials,
and
size.
second
investigates
responses
single-use
versus
standardized
across
eight
both
food
non-food
categories.
An
online
survey
used
assess
perceived
quality
(PQ),
willingness
buy
(WTB),
perception.
results
indicate
that
standardization
has
a
limited
effect
(the
impression
excellence
experiences),
suggesting
it
may
encourage
more
adopt
packaging.
Willingness
findings,
indicating
whether
consumers
have
intention
product,
were
mixed.
A
decrease
observed
an
increase
noted
non-food.
Brand
most
often
showed
decrease,
challenges
maintaining
Three
strategic
approaches
align
sustainability-driven
market
while
preserving
value
presented.
These
focusing
visual
verbal
differentiation,
collaborating
competitors
common
archetypal
or
shifting
marketing
away
physical
towards
digital
authentic
communication.
However,
new
marketers
will
need
further
exploration,
focus
authentically
communicating
real
content
its
added
value.
Sustainability,
Год журнала:
2025,
Номер
17(10), С. 4304 - 4304
Опубликована: Май 9, 2025
This
study
aims
to
unveil
the
role
of
corporate
social
responsibility
(CSR),
service
quality,
and
perceived
value
in
shaping
customer
loyalty.
A
meta-analysis
was
conducted
using
123
primary
studies
published
between
2004
2024,
with
effect
sizes
extracted
analyzed
determine
strength
consistency
these
relationships
across
diverse
contexts.
The
results
reveal
that
CSR
positively
influences
both
satisfaction
Additionally,
quality
play
crucial
roles
fostering
loyalty
through
satisfaction.
higher
level
enhances
satisfaction,
ultimately
leading
greater
findings
highlight
is
a
key
driver
loyalty,
as
satisfied
customers
are
significantly
more
likely
remain
loyal.
Demographic
characteristics
such
gender,
age,
education
background
moderate
among
CSR,
value,
Specifically,
females
tend
be
sensitive
initiatives
than
males,
older
consumers
show
younger
ones,
those
educational
levels
exhibit
comparatively
lower
These
insights
enrich
existing
literature
provide
practical
guidance
for
marketers
policymakers
designing
targeted
strategies
strengthen