Culinary involvement, cultural background, and culinary expertise: Interconnections between destination pull factors, culinary destination image, culinary experiences, and loyalty in Hanoi’s culinary tourism
Tourism and Hospitality Research,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 28, 2025
This
study
investigates
the
intricate
interplay
between
destination
pull
factors,
culinary
image,
experiences,
and
loyalty
within
unique
landscape
of
Hanoi,
Vietnam.
Using
a
mixed-methodology
approach,
quantitative
data
were
collected
from
670
Vietnamese
travelers,
complemented
by
qualitative
insights
15
travelers.
Grounded
in
Stimulus-Organism-Response
theory,
structural
equation
modeling
was
used
to
test
hypotheses.
The
results
demonstrate
relationships
among
loyalty,
along
with
mediating
effects
image
experiences
moderating
involvement.
findings
reveal
two
main
themes:
Cultural
background,
which
encompasses
three
dimensions:
food
enthusiasts
cultural
ambassadors,
influence
heritage
on
exploration,
traditions
as
connectors
travel
experiences;
expertise,
comprising
professional
expertise
exploration
education.
By
emphasizing
Hanoi’s
position
gastronomic
hub,
this
provides
conceptual
framework
for
future
research
that
applies
SOR
theory
domain
offers
practical
strategies
enhancing
tourism,
applicable
other
destinations
similar
attributes
global
stage.
Язык: Английский
An experimental study on the susceptibility of purchasing managers to greenwashing
Scientific Reports,
Год журнала:
2025,
Номер
15(1)
Опубликована: Апрель 3, 2025
Язык: Английский
Does sustainability marketing in the Vietnamese agri-food sector foster consumer brand engagement? The moderating role of brand reputation
Journal of Global Responsibility,
Год журнала:
2025,
Номер
unknown
Опубликована: Май 14, 2025
Purpose
This
study
aims
to
examine
the
mechanism
by
which
various
dimensions
of
sustainability
marketing
(economic,
environmental
and
social
aspects)
affect
consumer
brand
engagement
through
mediating
moderating
effects
consumer-perceived
value
reputation
within
context
agri-food
industry
in
Vietnam,
a
developing
country.
Design/methodology/approach
uses
an
empirical
survey-based
quantitative
approach.
The
data
were
collected
from
379
Vietnamese
consumers
analyzed
using
partial
least
squares
–
structural
equation
modeling
technique
with
SmartPLS
4
software.
Findings
results
indicate
that
economic,
significantly
enhance
functional,
emotional
values.
In
turn,
these
three
aspects
positively
impact
mediate
connection
between
engagement.
Moreover,
moderates
functional
Practical
implications
provides
managers
practical
develop
effective
campaigns
highlight
brands’
activities
robust
reputation.
These
efforts
can
boost
Furthermore,
policymakers
may
use
this
study’s
findings
establish
sustainability-related
policies
sector.
Originality/value
advances
authors’
understanding
regarding
mechanisms
influencing
examining
effect
Язык: Английский