Marketing in the Metaverse Through MCDM Methods and Statistics DOI
Theodore Tarnanidis, Maro Vlachopoulou,

Bertrand Mareschal

и другие.

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 249 - 266

Опубликована: Дек. 13, 2024

The aim of this chapter is to explicate the fundamental advantages MCDM methods in addressing diverse marketing challenges through use statistical techniques. list examples included household and consumer panel data on product purchases survey demand models based micro-economic theory. Integrating with techniques metaverse can lead marketers better outcomes their efforts by making more informed robust decisions. Although process generally similar those other approaches, there are differences how information alternatives, criteria, relative importance (weight) criteria provided, identified, analyzed. It could be said that consists a series stages from defining problem identifying best alternatives.

Язык: Английский

Digital Platforms as a Fertile Ground for the Economic Sustainability of Startups: Assaying Scenarios, Actions, Plans, and Players DOI Open Access
Morteza Hadizadeh, Javad Ghaffari Feyzabadi, Zahra Fardi

и другие.

Sustainability, Год журнала: 2024, Номер 16(16), С. 7139 - 7139

Опубликована: Авг. 20, 2024

This study examines the transformative role of digital platforms in fostering sustainable entrepreneurship within emerging economies. We argue that transcend mere communication channels, acting as catalysts for innovation and collaboration among startups, thereby driving economic, social, environmental progress. Our framework emphasizes platform-enabled navigating unique challenges opportunities presented by these dynamic markets. adopt a dual lens, using mixed-methods approach to analyze development trends through prism reframes discourse on technology-driven development, acknowledging unidirectional flow platform adoption from developed nations. The research need prioritizing sustainability standards regions. Furthermore, we delve into interplay between with following three objectives: (1) deciphering drivers platform–startup interaction goals, (2) formulating policies maximize benefits while mitigating risks, (3) developing actionable strategies stakeholders cultivate thriving ecosystem platform-based ventures. findings this reveal six key uncertainties will shape future trajectories ecosystems, particularly These encompass following: social standards, ongoing education mobile application utilization, global market access, competitiveness value creation. Several alternative scenarios have been constructed based uncertainties, including advancements technologies, conditions evolving consumer behaviors, heightened emphasis corporate responsibility, paradigm shift towards collaborative business models. A comprehensive supportive interventions has proposed facilitate realization scenarios. Moreover, analysis underscores pivotal roles providers startups landscape.

Язык: Английский

Процитировано

6

Barriers to innovation in Brazilian small- and medium-sized enterprises DOI
Deoclécio Júnior Cardoso da Silva, Guilherme Paraol de Matos, Artur Roberto de Oliveira Gibbon

и другие.

Journal of Small Business and Enterprise Development, Год журнала: 2025, Номер unknown

Опубликована: Янв. 13, 2025

Purpose This research investigates the barriers impeding innovation within small- and medium-sized enterprises (SMEs) in Brazil, exploring 54 innovation-related categorized into six distinct groups to offer substantial insights analyses pertinent decision-makers, researchers SMEs. Design/methodology/approach employed a mixed quantitative exploratory approach, utilizing fuzzy Delphi, analytic hierarchy process (AHP) decision-making trial evaluation laboratory (DEMATEL) methods. The Delphi method confirmed categories through analysis, AHP ranked validated obstacles DEMATEL identified causal connections among top-priority barriers. Findings Out of barriers, 23 significantly impacted “Financing Financial” category was most significant barrier, with “Access Financing” being critical impediment. barrier influence “Instability Fiscal Policies,” highest priority “Survival Priority Business,” identifying government’s unstable fiscal policy as principal confronting SMEs Brazil. Originality/value primary challenges for Brazilian center on financing, policies maintaining ongoing operations. By addressing these fostering resilient business environment, SMEs’ capabilities competitiveness can be enhanced, serving key drivers sustainable economic growth fluctuating conditions. study contributes literature by highlighting validating main SME innovation, providing highly relevant information about process.

Язык: Английский

Процитировано

0

An Integrated Multi-Criteria Decision-Making Model for Identifying Complexity Drivers in the Oil and Gas Supply Chain DOI Creative Commons
Sujan Piya,

Yahya Al-Hinai,

Nasr Al‐Hinai

и другие.

Supply Chain Analytics, Год журнала: 2025, Номер 10, С. 100104 - 100104

Опубликована: Фев. 27, 2025

Язык: Английский

Процитировано

0

Marketing in the Metaverse Through MCDM Methods and Statistics DOI
Theodore Tarnanidis, Maro Vlachopoulou,

Bertrand Mareschal

и другие.

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 249 - 266

Опубликована: Дек. 13, 2024

The aim of this chapter is to explicate the fundamental advantages MCDM methods in addressing diverse marketing challenges through use statistical techniques. list examples included household and consumer panel data on product purchases survey demand models based micro-economic theory. Integrating with techniques metaverse can lead marketers better outcomes their efforts by making more informed robust decisions. Although process generally similar those other approaches, there are differences how information alternatives, criteria, relative importance (weight) criteria provided, identified, analyzed. It could be said that consists a series stages from defining problem identifying best alternatives.

Язык: Английский

Процитировано

0