Why Engagement? The Role of Tourism Short Video in Driving Customer Engagement
International Journal of Tourism Research,
Год журнала:
2025,
Номер
27(1)
Опубликована: Янв. 1, 2025
ABSTRACT
As
a
novel
marketing
approach,
tourism
short
videos
have
gained
popularity
among
consumers;
however,
research
on
how
these
stimulate
consumer
psychological
and
behavioral
engagement
remains
limited.
This
study
aims
to
reveal
which
elements
of
can
effectively
trigger
engagement.
Based
informational
ecosystems,
resonance
theory,
stimulus–organism–response
(SOR)
this
used
SPSS
26.0
AMOS
analyze
data
from
an
online
survey
conducted
with
712
participants.
The
analysis
revealed
that
information
quality,
perceived
similarity,
decision
support
tool,
recommendation
signal,
community
atmosphere
motivate
cognitive
emotional
resonances,
in
turn
triggers
Furthermore,
the
moderates
above
effects.
These
findings
contribute
understanding
spreading
provide
valuable
insights
for
marketers.
Язык: Английский
Beneficial or troublesome? Revealing the double-edged effects of tourism live streaming affordances on viewers’ engagement
Journal of Travel & Tourism Marketing,
Год журнала:
2024,
Номер
42(1), С. 133 - 159
Опубликована: Дек. 12, 2024
Tourism
live
streaming
(TLS)
empowers
streamers
to
act
with
destinations,
viewers,
and
products,
namely
TLS
affordance.
Underpinning
the
technology
affordance
theory,
this
study
unravels
impact
of
affordances
on
engagement
viewers
by
conducting
an
online
survey.
The
results
show
that
(1)
have
double-edged
effects
destination
brand
viewer
engagement;
(2)
product
involvement
moderates
Inverted
U-shaped
(U-shaped)
visibility
(guidance
shopping)
memorable
experiences
(consumer
skepticism).
This
provides
theoretical
practical
implications
for
managers,
streamers,
manufacturers
in
optimizing
efficiency
affordances.
Язык: Английский
Voluntary and collective payment intentions for sustainable island tourism: an investigation using an extended value-belief-norm theory
Asia Pacific Journal of Tourism Research,
Год журнала:
2025,
Номер
unknown, С. 1 - 16
Опубликована: Янв. 27, 2025
Язык: Английский
The many questions concerning technology: Implications for tourism, hospitality, events and leisure research
Journal of Hospitality and Tourism Management,
Год журнала:
2025,
Номер
62, С. 232 - 236
Опубликована: Фев. 6, 2025
Язык: Английский
I am the “owner” of the hotel: The impact of human-robot interactivity on guests' pro-environmental behavior in hotels
Journal of Hospitality and Tourism Management,
Год журнала:
2025,
Номер
62, С. 284 - 293
Опубликована: Фев. 15, 2025
Язык: Английский
Facial emotional expressions and real-time viewership in cycling travel live streaming: A mixed-methods approach
Journal of Hospitality and Tourism Management,
Год журнала:
2025,
Номер
63, С. 223 - 235
Опубликована: Май 13, 2025
Язык: Английский
Limited‐Quantity Scarcity and Streamer Creative Language: The Dual Effects on Live‐Streaming Buying Behavior in Tourism E‐Commerce
International Journal of Tourism Research,
Год журнала:
2025,
Номер
27(3)
Опубликована: Май 1, 2025
ABSTRACT
This
study
explores
how
limited‐quantity
scarcity
and
a
streamer's
language
strategy
interact
to
influence
consumers'
immediate
buying
behavior
in
tourism
e‐commerce
live‐streaming
promotions.
We
conducted
six
online
scenario
experiments
explore
these
dynamics.
The
findings
reveal
that
under
low
conditions,
creative
description
significantly
enhances
anticipated
elation,
thereby
effectively
promoting
behavior.
Conversely,
when
is
high,
descriptions
may
trigger
psychological
reactance,
making
more
ineffective
driving
Moreover,
this
shows
consumer
skepticism
moderates
effects
by
weakening
the
positive
of
elation
intensifying
negative
impact
reactance.
These
insights
offer
theoretical
guidance
for
designing
effective
marketing
strategies
provide
enterprises
with
practical
frameworks
balancing
cues
approaches
during
promotional
activities.
Язык: Английский
Towards green hospitality: exploring the consumer perceived value of pro-environmental star-graded accommodation
Journal of Humanities and Applied Social Sciences,
Год журнала:
2024,
Номер
unknown
Опубликована: Окт. 7, 2024
Purpose
This
paper
explores
the
effect
of
pro-environmental
measures
and
green
behaviour
star-graded
accommodation
establishments
on
consumer
perceived
value
that
domestic
tourists
associate
with
them.
From
our
study’s
perspective,
creation
via
hospitality
may
promote
more
responsible
environmentally
friendly
consumptive
amongst
tourists.
Design/methodology/approach
Designed
as
a
cross-sectional
deductive
study,
data
were
generated
from
an
online
panel
sample
440
South
African
The
hypotheses
tested
using
SmartPLS
4
partial
least
squares–structural
equation
modelling.
Further,
multi-group
analysis
assessed
exposed
gender-based
differences.
Findings
findings
imply
positively
influences
perceptions
More
in-depth
analyses
indicate
heterogeneity
in
aspects
values.
Our
establish
pro-environmentalism
within
sector
approach
to
initiating
change
through
creation.
Originality/value
study
extends
theory
around
provides
empirical
evidence
under-researched
population
debate
tourism
sustainability
hospitality.
sheds
new
light
importance
supply-side
interventions
tourist
highlights
potential
influence
gender
It
this
context
emerging
destination
Global
South.
Язык: Английский
Does language concreteness influence consumers’ perceived deception in online reviews?
European Journal of Marketing,
Год журнала:
2024,
Номер
58(12), С. 2670 - 2704
Опубликована: Ноя. 12, 2024
Purpose
Although
online
reviews
have
become
a
key
source
of
information
for
consumer
purchasing
decisions,
little
is
known
about
how
the
concreteness
language
used
in
these
influences
perceptions
deception.
This
study
aims
to
address
this
important
gap
by
drawing
on
psycholinguistic
research
and
Language
Expectancy
Theory
examine
when
(abstract
vs
concrete)
impacts
consumers’
perceived
Design/methodology/approach
Two
scenario-based
experiments
were
conducted
deception,
considering
mediating
role
psychological
distance
moderating
effects
Machiavellianism
(Mach)
reviewer
identity
disclosure.
Findings
Online
that
include
concrete
lead
lower
deception
reducing
from
review.
For
consumers
with
higher
levels
Mach,
written
abstract
(vs
result
via
distance,
while
abstract)
distance.
Research
limitations/implications
To
best
authors’
knowledge,
one
first
highlight
relevance
linguistic
style
(i.e.
review
review)
toward
context
e-commerce.
Practical
implications
The
framework
enables
managers
retailing
platforms
identify
most
effective
strategies
decrease
appropriate
utilize
styles
reviews.
Originality/value
contributes
both
theory
practice
deepening
knowledge
affects
helping
make
effective\
during
shopping.
Язык: Английский