Does language concreteness influence consumers’ perceived deception in online reviews? DOI
Xiaoxiao Shi, Wei Shan, Z. Z. Du

и другие.

European Journal of Marketing, Год журнала: 2024, Номер 58(12), С. 2670 - 2704

Опубликована: Ноя. 12, 2024

Purpose Although online reviews have become a key source of information for consumer purchasing decisions, little is known about how the concreteness language used in these influences perceptions deception. This study aims to address this important gap by drawing on psycholinguistic research and Language Expectancy Theory examine when (abstract vs concrete) impacts consumers’ perceived Design/methodology/approach Two scenario-based experiments were conducted deception, considering mediating role psychological distance moderating effects Machiavellianism (Mach) reviewer identity disclosure. Findings Online that include concrete lead lower deception reducing from review. For consumers with higher levels Mach, written abstract (vs result via distance, while abstract) distance. Research limitations/implications To best authors’ knowledge, one first highlight relevance linguistic style (i.e. review review) toward context e-commerce. Practical implications The framework enables managers retailing platforms identify most effective strategies decrease appropriate utilize styles reviews. Originality/value contributes both theory practice deepening knowledge affects helping make effective\ during shopping.

Язык: Английский

Why Engagement? The Role of Tourism Short Video in Driving Customer Engagement DOI
Yuexian Zhang, Xueying Wang

International Journal of Tourism Research, Год журнала: 2025, Номер 27(1)

Опубликована: Янв. 1, 2025

ABSTRACT As a novel marketing approach, tourism short videos have gained popularity among consumers; however, research on how these stimulate consumer psychological and behavioral engagement remains limited. This study aims to reveal which elements of can effectively trigger engagement. Based informational ecosystems, resonance theory, stimulus–organism–response (SOR) this used SPSS 26.0 AMOS analyze data from an online survey conducted with 712 participants. The analysis revealed that information quality, perceived similarity, decision support tool, recommendation signal, community atmosphere motivate cognitive emotional resonances, in turn triggers Furthermore, the moderates above effects. These findings contribute understanding spreading provide valuable insights for marketers.

Язык: Английский

Процитировано

1

Voluntary and collective payment intentions for sustainable island tourism: an investigation using an extended value-belief-norm theory DOI
Jinkyung Jenny Kim, Yeohyun Yoon, Manrong Gan

и другие.

Asia Pacific Journal of Tourism Research, Год журнала: 2025, Номер unknown, С. 1 - 16

Опубликована: Янв. 27, 2025

Язык: Английский

Процитировано

0

The many questions concerning technology: Implications for tourism, hospitality, events and leisure research DOI
Ulrike Gretzel

Journal of Hospitality and Tourism Management, Год журнала: 2025, Номер 62, С. 232 - 236

Опубликована: Фев. 6, 2025

Язык: Английский

Процитировано

0

I am the “owner” of the hotel: The impact of human-robot interactivity on guests' pro-environmental behavior in hotels DOI
Zhongxia Duan, Zhihua Ding, Yupeng Mou

и другие.

Journal of Hospitality and Tourism Management, Год журнала: 2025, Номер 62, С. 284 - 293

Опубликована: Фев. 15, 2025

Язык: Английский

Процитировано

0

Facial emotional expressions and real-time viewership in cycling travel live streaming: A mixed-methods approach DOI Creative Commons
Mengfan Li, Mingming Cheng, Vanessa Quintal

и другие.

Journal of Hospitality and Tourism Management, Год журнала: 2025, Номер 63, С. 223 - 235

Опубликована: Май 13, 2025

Язык: Английский

Процитировано

0

Limited‐Quantity Scarcity and Streamer Creative Language: The Dual Effects on Live‐Streaming Buying Behavior in Tourism E‐Commerce DOI
Yuchen Wang, Shiyao Jiang, Junji Jia

и другие.

International Journal of Tourism Research, Год журнала: 2025, Номер 27(3)

Опубликована: Май 1, 2025

ABSTRACT This study explores how limited‐quantity scarcity and a streamer's language strategy interact to influence consumers' immediate buying behavior in tourism e‐commerce live‐streaming promotions. We conducted six online scenario experiments explore these dynamics. The findings reveal that under low conditions, creative description significantly enhances anticipated elation, thereby effectively promoting behavior. Conversely, when is high, descriptions may trigger psychological reactance, making more ineffective driving Moreover, this shows consumer skepticism moderates effects by weakening the positive of elation intensifying negative impact reactance. These insights offer theoretical guidance for designing effective marketing strategies provide enterprises with practical frameworks balancing cues approaches during promotional activities.

Язык: Английский

Процитировано

0

Beneficial or troublesome? Revealing the double-edged effects of tourism live streaming affordances on viewers’ engagement DOI
Zhiyu Zhang, Xinjian Liang, Jiaolong Xue

и другие.

Journal of Travel & Tourism Marketing, Год журнала: 2024, Номер 42(1), С. 133 - 159

Опубликована: Дек. 12, 2024

Tourism live streaming (TLS) empowers streamers to act with destinations, viewers, and products, namely TLS affordance. Underpinning the technology affordance theory, this study unravels impact of affordances on engagement viewers by conducting an online survey. The results show that (1) have double-edged effects destination brand viewer engagement; (2) product involvement moderates Inverted U-shaped (U-shaped) visibility (guidance shopping) memorable experiences (consumer skepticism). This provides theoretical practical implications for managers, streamers, manufacturers in optimizing efficiency affordances.

Язык: Английский

Процитировано

3

Towards green hospitality: exploring the consumer perceived value of pro-environmental star-graded accommodation DOI Creative Commons
Tafadzwa Matiza, Elmarie Slabbert

Journal of Humanities and Applied Social Sciences, Год журнала: 2024, Номер unknown

Опубликована: Окт. 7, 2024

Purpose This paper explores the effect of pro-environmental measures and green behaviour star-graded accommodation establishments on consumer perceived value that domestic tourists associate with them. From our study’s perspective, creation via hospitality may promote more responsible environmentally friendly consumptive amongst tourists. Design/methodology/approach Designed as a cross-sectional deductive study, data were generated from an online panel sample 440 South African The hypotheses tested using SmartPLS 4 partial least squares–structural equation modelling. Further, multi-group analysis assessed exposed gender-based differences. Findings findings imply positively influences perceptions More in-depth analyses indicate heterogeneity in aspects values. Our establish pro-environmentalism within sector approach to initiating change through creation. Originality/value study extends theory around provides empirical evidence under-researched population debate tourism sustainability hospitality. sheds new light importance supply-side interventions tourist highlights potential influence gender It this context emerging destination Global South.

Язык: Английский

Процитировано

1

Does language concreteness influence consumers’ perceived deception in online reviews? DOI
Xiaoxiao Shi, Wei Shan, Z. Z. Du

и другие.

European Journal of Marketing, Год журнала: 2024, Номер 58(12), С. 2670 - 2704

Опубликована: Ноя. 12, 2024

Purpose Although online reviews have become a key source of information for consumer purchasing decisions, little is known about how the concreteness language used in these influences perceptions deception. This study aims to address this important gap by drawing on psycholinguistic research and Language Expectancy Theory examine when (abstract vs concrete) impacts consumers’ perceived Design/methodology/approach Two scenario-based experiments were conducted deception, considering mediating role psychological distance moderating effects Machiavellianism (Mach) reviewer identity disclosure. Findings Online that include concrete lead lower deception reducing from review. For consumers with higher levels Mach, written abstract (vs result via distance, while abstract) distance. Research limitations/implications To best authors’ knowledge, one first highlight relevance linguistic style (i.e. review review) toward context e-commerce. Practical implications The framework enables managers retailing platforms identify most effective strategies decrease appropriate utilize styles reviews. Originality/value contributes both theory practice deepening knowledge affects helping make effective\ during shopping.

Язык: Английский

Процитировано

0