Unravelling the techno-functional building blocks of metaverse ecosystems – A review and research agenda

International Journal of Information Management Data Insights, Год журнала: 2023, Номер 3(2), С. 100176 - 100176

Опубликована: Апрель 17, 2023

The metaverse as a hyper-connected digital cosmos, holds great potential for reshaping the future of business and consumer interactions in world where different virtual realities blend into one another. is growing because more people are spending time doing spaces. Firms also investing heavily developing technologies metaverse. Digital like artificial intelligence, reality blockchain being utilised ecosystems to improve user experiences. This study undertakes literature review understand influence emerging shaping functional blocks environment by analysing 70 papers. Findings reported technology themes well themes. Currently research limited. Further this editorial presents strong agenda studies when focus on ecosystems.

Язык: Английский

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Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 73, С. 103353 - 103353

Опубликована: Апрель 21, 2023

Язык: Английский

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Investigating consumer purchase intention in online social media marketing: A case study of Tiktok

Technology in Society, Год журнала: 2023, Номер 74, С. 102289 - 102289

Опубликована: Июнь 16, 2023

Язык: Английский

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Why do healthcare workers adopt digital health technologies - A cross-sectional study integrating the TAM and UTAUT model in a developing economy

International Journal of Information Management Data Insights, Год журнала: 2023, Номер 3(2), С. 100186 - 100186

Опубликована: Июнь 25, 2023

Healthcare technology is a critical factor for effective management of patient care, resulting in enhanced effectiveness when adopted by healthcare professionals. However, the lack acceptance can undermine its inherent benefits. This study aims to investigate factors that influence adoption among professionals, using Nigeria as case study. The dataset was collected from sample 301 private and public data were analyzed structural equation modeling (SEM) results supported five proposed hypotheses, namely, perceived usefulness, physical condition, technological anxiety, user innovativeness, availability which had significant on Behavioral intention. Technological anxiety showed negative BI. sheds light relevant adoption. Psychological reengineering human relation support reward system are required further motivate workers.

Язык: Английский

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Unlocking Trust Dynamics: An Exploration of Playfulness, Expertise, and Consumer Behavior in Virtual Influencer Marketing

International Journal of Human-Computer Interaction, Год журнала: 2024, Номер unknown, С. 1 - 13

Опубликована: Янв. 4, 2024

In the dynamic realm of virtual influencer marketing, we address a research gap: motivations underlying social media users' trust in and engagement with human-like influencers remain underexplored. Trust plays pivotal role digital landscape underscores importance building credible relationships. We investigate intricate interplay between utilitarian hedonic factors, introducing novel concepts playfulness content expertise as determinants formation purchase intentions. Accordingly, data from 485 active users United States were collected using Amazon's Mechanical Turk Qualtrics Panel Database. Our empirical findings highlight positive effects on influencer, brand trust, intention, affirming these factors shaping decisions marketing sphere.

Язык: Английский

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The Effect of Using Augmented Reality Technology in Takeaway Food Packaging to Improve Young Consumers’ Negative Evaluations

Agriculture, Год журнала: 2023, Номер 13(2), С. 335 - 335

Опубликована: Янв. 30, 2023

This paper examines the use of augmented reality technology in design packaging for takeaway food to assist marketing. The research is divided into three studies progressive investigation and analysis. Study 1 collected 375,859 negative evaluations delivery from Internet explored main reasons that may have impacted user’s evaluation by Latent Dirichlet Allocation topic modeling. 2 evaluated effectiveness surveying 165 subjects comparing it with traditional packaging. We conducted a survey 1603 3 used incentive model (TIM) analyze how positively impacts It has been established will influence perception consumers about buying eating takeout food. Specifically, can improve providing more conducive user experience than According our findings, improved consumers’ interaction, perceived vividness, novelty experience, achieved aim promoting retail improving posted users.

Язык: Английский

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Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory

Technological Forecasting and Social Change, Год журнала: 2023, Номер 198, С. 122973 - 122973

Опубликована: Ноя. 24, 2023

Язык: Английский

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Social media, relationship marketing and corporate ESG performance

Finance research letters, Год журнала: 2024, Номер 63, С. 105288 - 105288

Опубликована: Март 28, 2024

Язык: Английский

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Unpacking the influence of social media marketing activities on brand equity in the banking sector in Bangladesh: A moderated mediation analysis of brand experience and perceived uniqueness

International Journal of Information Management Data Insights, Год журнала: 2022, Номер 2(2), С. 100140 - 100140

Опубликована: Ноя. 1, 2022

The main purpose of this paper was to explore the effect social media marketing activities (SMMAs) on brand equity (BEQ) through a moderated mediation analysis experience (BE) and perceived uniqueness (PU) in banking sector Bangladesh. Structural equation modeling (SEM) with AMOS 23 applied test research model sample 222 followers banks media. findings reveal that SMMAs positively substantially impact BEQ. In addition, BE mediates association between Interestingly, found have moderating influence link BE. This study contributes extant literature by investigating BEQ SMM context. Moreover, best author's knowledge, offers completely novel insight for bank marketers empirically confirming role robust pathway BE, which will plug present gap enrich literature.

Язык: Английский

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Effects of behavioural intention on usage behaviour of digital wallet: the mediating role of perceived risk and moderating role of perceived service quality and perceived trust

Future Business Journal, Год журнала: 2023, Номер 9(1)

Опубликована: Сен. 4, 2023

Abstract In today's digital economy, wallets are becoming increasingly significant. Various factors influence wallet’s usage behaviour, e.g. consumer attitudes and views of wallets, the perceived benefits hazards using ease use reliability wallet services. This study empirically examines behaviour with a particular focus on role risk as mediator trust service quality moderators. quantitative primary data-based used survey approach to collect data structured questionnaires from 450 users, were analyzed PLS-SEM (Smart PLS 4.0). The findings show that behavioural intention positively significantly impacts mediates proposed relationship, while showed strong moderating effects relationship between behaviour. adds literature adoption by emphasizing complex intention, risk, trust, quality. can help providers build successful strategies increase its’ acceptance usage.

Язык: Английский

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