Ảnh hưởng của đổi mới sáng tạo đến sự hài lòng và ý định mua lại của khách hàng thế hệ Z
Tạp chí Kinh tế và Phát triển,
Год журнала:
2025,
Номер
unknown
Опубликована: Янв. 1, 2025
Nghiên
cứu
này
được
thực
hiện
nhằm
đánh
giá
ảnh
hưởng
của
đổi
mới
sáng
tạo
dịch
vụ
bao
gồm
sáng
tạo
hỗ
trợ
và
tương
tác
đối
với
sự
hài
lòng
và
ý
định
mua
lại
khách
hàng
thế
hệ
Z.
Mô
hình
phương
trình
cấu
trúc
(SEM)
đề
xuất
phân
tích
bằng
phần
mềm
SmartPLS
dựa
trên
dữ
liệu
từ
mẫu
1195
phiếu
trả
lời.
Kết
quả
nghiên
đã
làm
rõ
một
cách
toàn
diện
đến
sẽ
cung
cấp
những
hàm
quản
trị
quan
trọng
cho
các
doanh
nghiệp
trong
việc
thiết
kế
triển
khai
kiến
phù
hợp
nhu
cầu
đặc
điểm
từng
nhóm
Z,
tiêu
dùng
lai
tại
Việt
Nam.
How AI‐Enabled Drivers Inspire Sustainability‐Oriented Entrepreneurial Intentions: Unraveling the (In)congruent Effects of Perceived Desirability and Feasibility From the Entrepreneurial Event Model Perspective
Sustainable Development,
Год журнала:
2025,
Номер
unknown
Опубликована: Апрель 4, 2025
ABSTRACT
This
study
aims
to
examine
how
generative
artificial
intelligence
adoption
and
perceived
capacities
influence
sustainability‐oriented
entrepreneurial
intentions
through
psychological
mechanisms,
including
desirability
feasibility.
Despite
growing
research
interest
in
entrepreneurship,
the
role
of
technological
enablers,
particularly
intelligence,
shaping
has
been
underexplored.
To
achieve
this
objective,
an
advanced
approach—polynomial
regression
with
response
surface
analysis—was
employed
test
formulated
hypotheses
using
data
from
385
participants.
The
further
shows
that
improve
significantly
when
feasibility
are
aligned
but
remain
unaffected
by
misalignment.
Generative
shown
directly
indirectly
enhance
feasibility,
highlighting
dual
as
a
practical
enabler
motivator.
These
findings
contribute
extent
literature
indicating
technologies
foster
entrepreneurship.
Moreover,
these
provide
valuable
insights
for
policymakers,
educators,
organizations
demonstrating
can
be
leveraged
promote
sustainable
innovation
By
integrating
into
education
policy
frameworks,
stakeholders
better
support
development
entrepreneurs
advance
global
sustainability
goals.
Язык: Английский
“Integrated model perspective of capital theory, TPB and SCCT towards determines business students' digital entrepreneurial intention in developing country context”
The Journal of High Technology Management Research,
Год журнала:
2024,
Номер
35(2), С. 100519 - 100519
Опубликована: Сен. 20, 2024
Язык: Английский
ICT skills, entrepreneurial self-perceived creativity, and digital entrepreneurship: Insights from the stimulus-organism-response model
Thinking Skills and Creativity,
Год журнала:
2024,
Номер
54, С. 101646 - 101646
Опубликована: Сен. 24, 2024
Язык: Английский
Entrepreneurial Intention in Romanian Engineering Students: Expanding the Theory of Planned Behavior
Administrative Sciences,
Год журнала:
2024,
Номер
14(11), С. 275 - 275
Опубликована: Окт. 25, 2024
This
study
analyzes
the
entrepreneurial
intention
of
Romanian
engineering
students.
We
had
a
sample
700
students
(mean
age
=
23.14;
SD
2.92;
378
males
and
322
females)
who
belonged
to
three
technical
universities
completed
an
online
survey
between
October
December
2023.
research
extends
theory
planned
behavior
(TPB)
explore
factors
influencing
students’
intentions.
In
addition
base
TPB
components,
such
as
attitude,
normative
perceived
behavioral
control
factors,
we
considered
curiosity
well-being.
Three
structural
equation
models
were
used,
one
after
other,
through
method
partial
least
squares
(PLS-EM).
The
results
show
that
have
positive
impact
on
intention,
whereas
subjectivenorms,
surprisingly,
negative
it.
Psychological
well-being
expressed
autonomy
is
not
associated
with
in
our
article
contributes
better
understanding
Язык: Английский
Are students ready for digital business? Antecedents of entrepreneurial intentions among Indonesian students using a serial mediation
Social Sciences & Humanities Open,
Год журнала:
2024,
Номер
11, С. 101213 - 101213
Опубликована: Ноя. 12, 2024
Язык: Английский
Investigating Digital Entrepreneurial Intentions
Advances in logistics, operations, and management science book series,
Год журнала:
2024,
Номер
unknown, С. 71 - 96
Опубликована: Дек. 10, 2024
Digital
entrepreneurship
plays
a
crucial
role
in
addressing
economic
challenges
by
fostering
innovation,
creating
job
opportunities,
and
enhancing
competitiveness
across
various
sectors.
It
empowers
individuals,
particularly
youth,
to
leverage
technology
for
business
creation
growth.
Moreover,
it
helps
bridge
gaps
access
markets
resources,
enabling
entrepreneurs
reach
wider
audiences
tap
into
global
supply
chains.
This
study
investigates
the
factors
influencing
students'
intentions
engage
digital
within
Algerian
context.
Using
convenience
sampling
method,
118
valid
responses
were
collected.
The
findings
reveal
that
perceived
usefulness,
ease
of
use,
attitudes,
entrepreneurial
self-efficacy,
innovativeness
significantly
influence
intentions.
These
results
underscore
importance
these
promoting
among
suggesting
perceptions
self-confidence
could
encourage
greater
engagement
activities.
Язык: Английский
How do environment and innovativeness affect digital entrepreneurial intention through education? An explanation from the social cognitive career theory
Social Sciences & Humanities Open,
Год журнала:
2024,
Номер
10, С. 101179 - 101179
Опубликована: Янв. 1, 2024
Язык: Английский