Examining the Influence of Religious Awareness on the Level of Religious and Virtual Islamic Da’wah Content
FIKRI Jurnal Kajian Agama Sosial dan Budaya,
Год журнала:
2024,
Номер
9(1), С. 136 - 151
Опубликована: Авг. 3, 2024
The
research
aimed
to
examine
how
religious
awareness
affects
the
level
of
religiosity,
with
virtual
Islamic
da’wah
content
as
an
intervening
variable.
Data
was
collected
from
respondents
using
a
survey
method,
and
path
analysis
used
test
relationship
between
these
variables.
results
indicate
that
does
not
have
direct
significant
influence
on
coefficient
0.363.
However,
significantly
da’wah,
0.012.
Interestingly,
itself
affect
0.880.
determination
(R
Square)
revealed
model
could
only
explain
1.5%
variation
in
while
for
1.2%
itself.
Additionally,
Sobell
show
is
variable
mediates
religiosity.
conclusion
drawn
this
there
are
likely
other
factors
outside
greater
person’s
These
findings
suggest
need
further
studies
explore
can
individual’s
well
role
different
contexts.
Язык: Английский
Exploring the evolution and research directions of virtual reality in marketing: an information systems perspective
Online Information Review,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 26, 2024
Purpose
Given
the
growing
use
of
virtual
reality
(VR)
technology
in
marketing,
our
research
focuses
on
development
trajectory
marketing
field
from
2012
to
2022
identify
essential
phases
and
sub-trends
within
this
topic.
Design/methodology/approach
This
study
employs
a
main
path
analysis
(MPA)
methodology
analyze
academic
articles
related
VR
Web
Science
database.
Findings
The
has
experienced
significant
growth
over
past
10
years
is
projected
continue
thriving
future.
During
decade,
transitioned
exploring
affordances
realizing
potential
marketing.
From
information
systems
perspective,
three
primary
trends
that
have
garnered
most
attention
researchers
are
as
an
artifact,
marketers’
motivational
approach
consumers’
approach.
With
continual
advancement
technology,
trend
Metaverse
will
gradually
displace
Originality/value
To
best
knowledge,
first
using
MPA
explore
provide
comprehensive
picture
it
under
Affordance-Actualization
theory.
Язык: Английский