Advances in hospitality and leisure,
Год журнала:
2023,
Номер
unknown, С. 45 - 61
Опубликована: Ноя. 28, 2023
This
study
attempts
to
identify
and
explicate
the
unique
segmentation
of
increasingly
growing
virtual
reality
(VR)
user
market
based
on
experience.
Consequently,
it
collects
five
hundred
forty-five
online
survey
questionnaires
through
Prolific
platform
deploys
cluster
analysis
mutually
exclusive
groups
VR
users.
The
research
variable,
experience,
contains
16
indicators
explained
by
four
dimensions.
As
a
result,
this
is
able
unveil
three
markets
which
are
labeled
as
(1)
beginner,
(2)
aficionado,
(3)
utilitarian.
features
these
further
compared
their
tour
behaviors.
In
conclusion
section,
offers
managerial
implications
for
devising
novel
marketing
strategies.
KnE Social Sciences,
Год журнала:
2024,
Номер
unknown
Опубликована: Окт. 15, 2024
As
outdoor
tourism
grows
amidst
competition
in
the
industry,
ecotourism
must
offer
tourists
Memorable
tourist
experiences
(MTEs).
shared
on
social
media
can
be
re-shared
and
have
potential
to
go
viral.
This
study
drew
from
previous
empirical
research
explored
mediating
role
of
electronic
word
mouth
(eWOM)
MTEs
revisit
intention
mangrove
East
Java,
Indonesia.
Samples
were
selected
using
a
probabilistic
technique
among
Trenggalek
District
Surabaya
City,
250
questionnaires
distributed
respondents,
out
which
160
returned
deemed
complete.
The
structural
equation
model
(SEM)
tested
hypothesis
with
Partial
Least
Squares
(PLS)
approach.
concludes
that
positive
left
by
directly
influence
intention,
but
this
is
more
significant
if
experience
staged
through
eWOM.
has
implications
for
theory
understanding
eWOM
while
managerially
it
developing
destination
marketing
strategies
create
maximum
generate
intention.
Keywords:
ecotourism,
eWOM,
memorable
experiences,
Revista Latinoamericana de Desarrollo Económico,
Год журнала:
2023,
Номер
21(40), С. 45 - 77
Опубликована: Окт. 27, 2023
El
propósito
de
la
investigación
fue
diagnosticar
gestión
del
ecoturismo
a
nivel
local
y
el
aprovechamiento
recurso
turístico
vegetación,
en
Guamote,
Ecuador.
trabajo
partió
examen
información
secundaria
disponible,
abordaje
empírico
problemática
(combinando
herramientas
encuesta
grupal)
proyección
acciones
mitigación.
Se
obtuvo
bajo
conceptualización
entre
turistas,
comunitarios
agentes
turísticos,
todos
le
confirieron
importancia
actividad,
evidenciando
concientización
sobre
jerarquía
vegetación
estructuración
producto
ecoturístico.
La
síntesis
expuso
no
diferenciación
país,
cuya
causa
raíz
sistema
insuficiente
vegetación;
sin
embargo,
territorio
se
identificaron
limitaciones
físicas,
políticas
mercado
para
solución
problemática,
las
que
definieron
Advances in hospitality and leisure,
Год журнала:
2023,
Номер
unknown, С. 45 - 61
Опубликована: Ноя. 28, 2023
This
study
attempts
to
identify
and
explicate
the
unique
segmentation
of
increasingly
growing
virtual
reality
(VR)
user
market
based
on
experience.
Consequently,
it
collects
five
hundred
forty-five
online
survey
questionnaires
through
Prolific
platform
deploys
cluster
analysis
mutually
exclusive
groups
VR
users.
The
research
variable,
experience,
contains
16
indicators
explained
by
four
dimensions.
As
a
result,
this
is
able
unveil
three
markets
which
are
labeled
as
(1)
beginner,
(2)
aficionado,
(3)
utilitarian.
features
these
further
compared
their
tour
behaviors.
In
conclusion
section,
offers
managerial
implications
for
devising
novel
marketing
strategies.
