Sustainability,
Год журнала:
2022,
Номер
14(21), С. 14547 - 14547
Опубликована: Ноя. 5, 2022
Environmental
sustainability
is
a
major
challenge
for
the
governments
of
various
countries.
The
industrial
sector
and
growth
startups
have
created
sustainable
development,
with
little
concept
innovativeness
environment
sustainability.
current
research
aims
to
foster
environmental
by
adopting
innovation
opinion
leadership
in
hospital
industry.
adoption
along
industry
rarely
studied
literature.
Particularly,
this
completely
ignored
context
Pakistan.
Quantitative
approach
employed
study.
A
survey
instrument
form
questionnaire
was
used
collect
data
from
respondents.
Respondents
study
were
employees
working
public
hospitals
Simple
random
sampling
collection.
analysis
carried
out
using
partial
least
square-structural
equation
modeling
(PLS-SEM).
findings
concluded
that
role
trialability,
innovativeness,
compatibility,
simplicity,
relative
advantage
must
be
considered
when
hospitals.
practical
theoretical
implications
are
significant
improvement
Journal of Retailing and Consumer Services,
Год журнала:
2023,
Номер
75, С. 103534 - 103534
Опубликована: Авг. 25, 2023
Despite
the
prevalence
of
scarcity-induced
sales
promotion
in
live
commerce,
scholarly
inquiry
began
to
address
impulsive
buying
recently.
This
research
traces
live-stream
shopping
experiences
purchase
decisions.
Grounded
stimulus-Organism-Response
paradigm,
this
examines
mediating
role
viewing
frequency
relationship
between
past
purchases
and
impulse
tendency.
The
aim
is
unravel
tendency
decisions
by
examining
mediation
anticipated
emotions.
A
self-administered
online
survey
with
376
respondents
using
criterion-based
judgment
sampling
techniques.
data
was
validated
through
a
two-step
SEM
approach
SmartPLS3
package.
result
supports
that
emotions
fully
mediated
future
study
contributes
appreciating
importance
commerce
strengthening
performance
triggering
(regret
rejoices)
decision.
Journal of Consumer Behaviour,
Год журнала:
2024,
Номер
23(6), С. 2781 - 2811
Опубликована: Июль 10, 2024
Abstract
With
the
rising
popularity
of
immersive
virtual
reality
(iVR)
technologies,
retailers
are
increasingly
seeking
innovative
ways
to
create
unique
digital
shopping
experiences
for
their
consumers.
However,
existing
literature
lacks
a
unified
and
comprehensive
review
that
examines
interplay
between
stimuli
consumer
behavior
in
iVR
environments.
To
fill
this
gap,
we
conducted
systematic
review,
employing
Stimulus‐Organisms‐Responses
(S‐O‐R)
model
as
underlying
theoretical
framework.
This
analyzed
empirical
research
on
retail
environments
by
focusing
experimental
studies.
Following
thematic
analysis,
categorized
outcomes
into
descriptive
themes
better
comprehend
within
each
theme.
Our
findings
provide
valuable
insights
marketers
aiming
enhance
experience
using
technologies
suggest
directions
future
research.
Frontiers in Psychology,
Год журнала:
2022,
Номер
13
Опубликована: Авг. 3, 2022
This
research
aims
to
determine
which
dimensions
of
online
convenience
influence
generation
z
consumers’
cognitive
and
affective
attitudes
impulsive
buying
behavior.
The
moderating
effect
social
media
celebrity
is
also
investigated
examine
the
attitude-behavior
gap.
A
total
348
responses
from
Chinese
users
who
followed
digital
celebrities
were
received
using
purposive
sampling.
Data
analysis
hypothesis
testing
carried
out
SmartPLS,
version
3
(partial
least
squares).
results
indicated
that
relationship
convenience,
possession
post
conveniences,
transaction
evaluation
have
a
crucial
impact
on
attitudes.
Similarly,
are
significant
positive
predictors
Moreover,
empirical
supported
role
aid
marketers
in
selecting
product
endorser.
implications
for
policymakers
discussed
based
above
findings.
future
directions
suggested.
Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness,
Год журнала:
2023,
Номер
34(1), С. 125 - 143
Опубликована: Янв. 24, 2023
Purpose
The
paper
aims
to
examine
the
moderating
role
of
both
perceived
value
and
trust
in
relationship
between
ease
use,
risk,
usefulness
quality
website
Palestinian
millennials’
behavioral
intention
toward
online
shopping.
Design/methodology/approach
A
survey
questionnaire
was
carried
out
targeting
357
millennials.
In
total,
311
valid
responses
were
processed
analyzed
using
PLS-SEM
model
fitting
approach.
Findings
findings
demonstrate
that
impact
on
shopping
are
reinforced
by
trust,
while
effect
risk
is
weakened.
This
implies
improving
convenience
lowering
non-monetary
costs
such
as
time
effort
will
enhance
customers’
and,
a
result,
their
intention.
addition,
one
most
significant
barriers
lack
trust.
Therefore,
once
established,
willingness
rises,
vice
versa.
Research
limitations/implications
As
this
study
focused
consumers
from
developing
country,
it
neglected
cross-cultural
issue;
thus,
future
studies
may
have
make
comparison
other
samples
various
nations
gain
deeper
understanding.
Furthermore,
research
predict
customer’s
shopping,
which
shows
results,
indicating
more
needed
look
at
these
independent
variables
predictors
customers
purchasing
decision.
Practical
implications
Online
critical
topic
has
business
world.
Investigating
during
COVID-19
might
give
useful
information
for
organizations
policies
strategies
create
direct
sales
social
media
platforms.
also
be
valuable
management
academics
better
understand
consumers’
intentions
when
comes
commercial
internet
buying.
Originality/value
empirical
nature
gives
thorough
explanation
phenomena
country.
To
best
authors’
knowledge,
first
examines
COVID-19.
International Journal of Consumer Studies,
Год журнала:
2023,
Номер
47(3), С. 815 - 851
Опубликована: Янв. 16, 2023
Abstract
Over
the
last
two
decades,
motivated
by
continuous
evolution
of
technology‐driven
retail
environment,
researchers
have
studied
various
aspects
online
consumer
behaviour.
This
article
attempts
to
take
stock
this
environment
critically
assess
research
gaps
in
domain
and
provide
future
directions.
Applying
a
well‐grounded
systematic
methodology
following
TCCM
(theory,
context,
characteristics
methodology)
framework,
197
shopping
behaviour
articles
were
reviewed.
The
findings
reveal
that
application
theories
remains
limited
current
pool
literature
focuses
more
on
developed
nations.
While
studies
primarily
considered
categories
such
as
apparel
grocery,
terms
experimental
survey‐based
most
common.
Additionally,
suggests
some
use
combined
better
understand
technology
acceptance
consumers
online‐shopping
is
recommended.
Similarly,
across
other
like
experiential
luxury,
luxury
services,
or
second‐hand
products
then
link
novel
constructs
reflecting
issues
with
payment
methods,
service
quality,
store
atmosphere
are
portrayed
meaningful
avenues
will
advance
domain.
The
emergence
of
live-streaming
commerce
has
fueled
the
phenomena
impulse
buying.
However,
existing
understanding
this
phenomenon
is
relatively
limited.
In
study,
we
adopted
stimulus-organism-response
(SOR)
paradigm
to
create
an
influence
mechanism
buying
behavior
in
live
streaming
shopping.
We
investigated
social
presence
and
sales
promotion
(stimuli)
on
(response)
through
flow
experience
(organism).
addition,
also
examined
time
availability
money
availability,
two
situational
variables,
as
moderators
behavior.
To
explore
factors
that
contribute
consumers’
behavior,
online
survey
(
n
=
375)
was
done
China.
empirical
findings
indicate
positively
affect
experience,
subsequently
triggering
streaming.
results
indicated
positive
moderation
availability.
Theoretically,
live-
literature
impulse-buying
literature.
provide
insightful
managerial
implications
for
merchants
better
understand
develop
effective
marketing
strategy.
