Frontiers in artificial intelligence and applications,
Год журнала:
2024,
Номер
unknown
Опубликована: Март 22, 2024
In
the
context
of
fitness
live
streaming
on
TikTok,
this
study
investigates
factors
affecting
user
participation
as
follows:
users’
health
consciousness,
interactivity,
streamers’
attractiveness
and
professionalism,
well
perceived
usefulness
easy
content.
This
investigation
is
conducted
by
constructing
an
SOR
conceptual
model.
905
participants
from
China
were
invited
to
participate
in
questionnaire
survey,
data
749
valid
questionnaires
analyzed.
The
results
indicate
that
attractiveness,
confirmed
usefulness,
ease
use
have
significantly
positive
effects
emotional
attachment.
Emotional
attachment,
turn,
has
a
impact
participation,
acting
mediator
relationship.
holds
theoretical
significance
practical
guidance
for
development
TikTok
enhancing
engagement.
Journal of Global Information Management,
Год журнала:
2025,
Номер
33(1), С. 1 - 28
Опубликована: Май 12, 2025
Artificial
intelligence
(AI)
technologies
are
rapidly
being
deployed
to
develop
AI-powered
applications,
including
AI
fitness
apps.
These
AI-enhanced
apps
more
intelligent
and
human-like
than
their
conventional
counterparts,
offering
users
a
highly
engaging
personalized
experience.
However,
the
underlying
mechanisms
driving
these
experiences
require
further
exploration.
This
research
focuses
on
two
key
attributes
of
AI—perceived
(PI)
perceived
anthropomorphism
(PA)—and
investigates
effects
user
behavioral
intentions
through
various
gratifications
in
context
Using
survey
data
from
408
participants,
our
empirical
findings
reveal
that
PI
PA
significantly
influence
users'
use
purchase
apps,
primarily
by
enhancing
such
as
exercise
enjoyment,
social
presence,
interaction.
provide
valuable
insights
guidance
for
app
developers
leveraging
optimize
functionalities
enhance
engagement.
Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2024,
Номер
unknown
Опубликована: Авг. 19, 2024
Purpose
As
fitness
apps
have
integrated
gamification
elements
into
their
design
to
transform
exercise
a
compelling
and
competitive
experience,
this
study
draws
on
the
expectation
confirmation
model
(ECM)
self-determination
theory
(SDT)
propose
comprehensive
framework
for
sustained
usage
by
satisfying
psychological
needs
of
users.
Design/methodology/approach
A
longitudinal
is
utilized
where
data
from
598
app
users
were
gathered
over
two
distinct
phases
separated
24
weeks,
analyzed
using
structural
equation
modeling.
Findings
The
findings
until
phase
1
depict
that
motivational
affordances
significantly
affect
mastery,
autonomy
relatedness,
which
in
turn
exert
significant
influence
flow.
Identification
compliance
more
pronounced
effect
2
compared
stage
analysis.
Research
limitations/implications
Individuals
are
prone
being
swayed
fellow
members
social
group
who
share
an
affiliation
with
apps,
leading
them
sustain
apps.
These
insights
can
potentially
guide
developers
marketers
formulating
strategies
based
modifiable
factors
foster
growth
gamified
Originality/value
This
takes
novel
stance
employing
impact
(SIT)
setting
reveal
how
react
identification
effects
during
initial
post-adoption
Frontiers in artificial intelligence and applications,
Год журнала:
2024,
Номер
unknown
Опубликована: Март 22, 2024
In
the
context
of
fitness
live
streaming
on
TikTok,
this
study
investigates
factors
affecting
user
participation
as
follows:
users’
health
consciousness,
interactivity,
streamers’
attractiveness
and
professionalism,
well
perceived
usefulness
easy
content.
This
investigation
is
conducted
by
constructing
an
SOR
conceptual
model.
905
participants
from
China
were
invited
to
participate
in
questionnaire
survey,
data
749
valid
questionnaires
analyzed.
The
results
indicate
that
attractiveness,
confirmed
usefulness,
ease
use
have
significantly
positive
effects
emotional
attachment.
Emotional
attachment,
turn,
has
a
impact
participation,
acting
mediator
relationship.
holds
theoretical
significance
practical
guidance
for
development
TikTok
enhancing
engagement.
