From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps DOI
Pratibha Singh,

Garima Malik

Asia Pacific Journal of Marketing and Logistics, Год журнала: 2024, Номер unknown

Опубликована: Авг. 19, 2024

Purpose As fitness apps have integrated gamification elements into their design to transform exercise a compelling and competitive experience, this study draws on the expectation confirmation model (ECM) self-determination theory (SDT) propose comprehensive framework for sustained usage by satisfying psychological needs of users. Design/methodology/approach A longitudinal is utilized where data from 598 app users were gathered over two distinct phases separated 24 weeks, analyzed using structural equation modeling. Findings The findings until phase 1 depict that motivational affordances significantly affect mastery, autonomy relatedness, which in turn exert significant influence flow. Identification compliance more pronounced effect 2 compared stage analysis. Research limitations/implications Individuals are prone being swayed fellow members social group who share an affiliation with apps, leading them sustain apps. These insights can potentially guide developers marketers formulating strategies based modifiable factors foster growth gamified Originality/value This takes novel stance employing impact (SIT) setting reveal how react identification effects during initial post-adoption

Язык: Английский

Hybrid MADM-based study of key risk factors in house-for-pension reverse mortgage lending in Taiwan's banking industry DOI
Pei‐Hsuan Tsai, Ying‐Wei Wang,

Wen‐Chang Chang

и другие.

Socio-Economic Planning Sciences, Год журнала: 2022, Номер 86, С. 101460 - 101460

Опубликована: Ноя. 10, 2022

Язык: Английский

Процитировано

14

Exploring cognitive-behavioral drivers impacting consumer continuance intention of fitness apps using a hybrid approach of text mining, SEM, and ANN DOI
Sreevatsa Bellary, Pradip Kumar Bala, Shibashish Chakraborty

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 104045 - 104045

Опубликована: Авг. 19, 2024

Язык: Английский

Процитировано

3

How does blockchain-based food traceability system drive consumers’ repurchase and word-of-mouth intentions toward organic food: a curvilinear role of producer-retailer (in)congruence DOI
Cong Doanh Duong, Thanh Hieu Nguyen, Thi Viet Nga Ngo

и другие.

Asia Pacific Journal of Marketing and Logistics, Год журнала: 2024, Номер unknown

Опубликована: Окт. 23, 2024

Purpose This research applies the stimulus-organism-behavior-consequence framework to explore how blockchain-enabled traceability influences trust in organic food producers and retailers, which impacts consumers’ purchase behaviors subsequent outcomes. Design/methodology/approach Using a purposive sample of 5,326 Vietnamese consumers, multiple linear polynomial regression with response surface analysis were employed examine hypotheses. Findings Blockchain-enabled significantly enhances both congruently incongruently behaviors. behavior also drives word-of-mouth repurchase intentions. Serial mediation confirms blockchain’s impact through Research limitations/implications Stakeholders should adopt blockchain boost transparency trust, increases consumer engagement. Policymakers can support this transition regulations incentives enhance security sustainability. Originality/value study expands on by applying supply chain, showing blockchain-enhanced synergistically affects behaviors,

Язык: Английский

Процитировано

3

Factors affecting consumer purchases of natural foods: Prioritizing health consciousness and environmental sustainability DOI
Subhajit Pahari, Debarun Chakraborty, Aruna Polisetty

и другие.

Business Strategy and the Environment, Год журнала: 2024, Номер unknown

Опубликована: Авг. 15, 2024

Abstract To date, there are still limited studies that have devoted their attention to the customers' demand for natural food products. Notwithstanding, best of authors' knowledge, no articles integrate theory consumption values with stimuli‐organism‐behavior‐consequence framework, explore intricate connections between values, purchase intentions, and actual buying behaviors Primary data were gathered from 793 survey respondents, a covariance‐based structural equations modeling approach was used evaluate robustness proposed model. The findings indicate various benefits products significant impact on how consumers perceive these results also suggest consumer greatly influenced by environmental concerns health considerations. Furthermore, they underline significance consumers' incomes education levels causal paths attitudes, intentions purchase, behaviors. This contribution advances novel theoretical model is empirically tested, as well reasonable implications industry practitioners.

Язык: Английский

Процитировано

2

From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps DOI
Pratibha Singh,

Garima Malik

Asia Pacific Journal of Marketing and Logistics, Год журнала: 2024, Номер unknown

Опубликована: Авг. 19, 2024

Purpose As fitness apps have integrated gamification elements into their design to transform exercise a compelling and competitive experience, this study draws on the expectation confirmation model (ECM) self-determination theory (SDT) propose comprehensive framework for sustained usage by satisfying psychological needs of users. Design/methodology/approach A longitudinal is utilized where data from 598 app users were gathered over two distinct phases separated 24 weeks, analyzed using structural equation modeling. Findings The findings until phase 1 depict that motivational affordances significantly affect mastery, autonomy relatedness, which in turn exert significant influence flow. Identification compliance more pronounced effect 2 compared stage analysis. Research limitations/implications Individuals are prone being swayed fellow members social group who share an affiliation with apps, leading them sustain apps. These insights can potentially guide developers marketers formulating strategies based modifiable factors foster growth gamified Originality/value This takes novel stance employing impact (SIT) setting reveal how react identification effects during initial post-adoption

Язык: Английский

Процитировано

2