Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2024,
Номер
unknown
Опубликована: Авг. 19, 2024
Purpose
As
fitness
apps
have
integrated
gamification
elements
into
their
design
to
transform
exercise
a
compelling
and
competitive
experience,
this
study
draws
on
the
expectation
confirmation
model
(ECM)
self-determination
theory
(SDT)
propose
comprehensive
framework
for
sustained
usage
by
satisfying
psychological
needs
of
users.
Design/methodology/approach
A
longitudinal
is
utilized
where
data
from
598
app
users
were
gathered
over
two
distinct
phases
separated
24
weeks,
analyzed
using
structural
equation
modeling.
Findings
The
findings
until
phase
1
depict
that
motivational
affordances
significantly
affect
mastery,
autonomy
relatedness,
which
in
turn
exert
significant
influence
flow.
Identification
compliance
more
pronounced
effect
2
compared
stage
analysis.
Research
limitations/implications
Individuals
are
prone
being
swayed
fellow
members
social
group
who
share
an
affiliation
with
apps,
leading
them
sustain
apps.
These
insights
can
potentially
guide
developers
marketers
formulating
strategies
based
modifiable
factors
foster
growth
gamified
Originality/value
This
takes
novel
stance
employing
impact
(SIT)
setting
reveal
how
react
identification
effects
during
initial
post-adoption
Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2024,
Номер
unknown
Опубликована: Окт. 23, 2024
Purpose
This
research
applies
the
stimulus-organism-behavior-consequence
framework
to
explore
how
blockchain-enabled
traceability
influences
trust
in
organic
food
producers
and
retailers,
which
impacts
consumers’
purchase
behaviors
subsequent
outcomes.
Design/methodology/approach
Using
a
purposive
sample
of
5,326
Vietnamese
consumers,
multiple
linear
polynomial
regression
with
response
surface
analysis
were
employed
examine
hypotheses.
Findings
Blockchain-enabled
significantly
enhances
both
congruently
incongruently
behaviors.
behavior
also
drives
word-of-mouth
repurchase
intentions.
Serial
mediation
confirms
blockchain’s
impact
through
Research
limitations/implications
Stakeholders
should
adopt
blockchain
boost
transparency
trust,
increases
consumer
engagement.
Policymakers
can
support
this
transition
regulations
incentives
enhance
security
sustainability.
Originality/value
study
expands
on
by
applying
supply
chain,
showing
blockchain-enhanced
synergistically
affects
behaviors,
Business Strategy and the Environment,
Год журнала:
2024,
Номер
unknown
Опубликована: Авг. 15, 2024
Abstract
To
date,
there
are
still
limited
studies
that
have
devoted
their
attention
to
the
customers'
demand
for
natural
food
products.
Notwithstanding,
best
of
authors'
knowledge,
no
articles
integrate
theory
consumption
values
with
stimuli‐organism‐behavior‐consequence
framework,
explore
intricate
connections
between
values,
purchase
intentions,
and
actual
buying
behaviors
Primary
data
were
gathered
from
793
survey
respondents,
a
covariance‐based
structural
equations
modeling
approach
was
used
evaluate
robustness
proposed
model.
The
findings
indicate
various
benefits
products
significant
impact
on
how
consumers
perceive
these
results
also
suggest
consumer
greatly
influenced
by
environmental
concerns
health
considerations.
Furthermore,
they
underline
significance
consumers'
incomes
education
levels
causal
paths
attitudes,
intentions
purchase,
behaviors.
This
contribution
advances
novel
theoretical
model
is
empirically
tested,
as
well
reasonable
implications
industry
practitioners.
Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2024,
Номер
unknown
Опубликована: Авг. 19, 2024
Purpose
As
fitness
apps
have
integrated
gamification
elements
into
their
design
to
transform
exercise
a
compelling
and
competitive
experience,
this
study
draws
on
the
expectation
confirmation
model
(ECM)
self-determination
theory
(SDT)
propose
comprehensive
framework
for
sustained
usage
by
satisfying
psychological
needs
of
users.
Design/methodology/approach
A
longitudinal
is
utilized
where
data
from
598
app
users
were
gathered
over
two
distinct
phases
separated
24
weeks,
analyzed
using
structural
equation
modeling.
Findings
The
findings
until
phase
1
depict
that
motivational
affordances
significantly
affect
mastery,
autonomy
relatedness,
which
in
turn
exert
significant
influence
flow.
Identification
compliance
more
pronounced
effect
2
compared
stage
analysis.
Research
limitations/implications
Individuals
are
prone
being
swayed
fellow
members
social
group
who
share
an
affiliation
with
apps,
leading
them
sustain
apps.
These
insights
can
potentially
guide
developers
marketers
formulating
strategies
based
modifiable
factors
foster
growth
gamified
Originality/value
This
takes
novel
stance
employing
impact
(SIT)
setting
reveal
how
react
identification
effects
during
initial
post-adoption
