GeoJournal of Tourism and Geosites,
Год журнала:
2023,
Номер
47(2), С. 440 - 449
Опубликована: Май 23, 2023
To
providing
an
empirical
investigation
into
how
affective,
continuance,
and
normative
commitment
could
build
airport
branding.
A
quantitative
content
analysis
was
conducted
by
analyzing
400
passengers'
reviews
of
Cairo
International
Airport
from
the
following
platforms
(Skytrax,
Tripadvisor,
traveller,
flight
report).
Affective
continuance
are
likely
to
a
strong
brand
rather
than
commitment.
Passengers’
negative
experiences
with
airports
make
them
feel
less
emotionally
attached,
resulting
in
lower
levels
affective
commitments.
Terminal
problems
can
decrease
among
passengers.
The
study
identified
factors
that
affect
all
three
types
commitments
(affective,
normative)
at
international
airports,
significant
theoretical
contributions
managerial
implications.
Journal of Consumer Behaviour,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 3, 2025
ABSTRACT
Artificial
intelligence‐powered
digital
assistants
(DAs)
offer
benefits,
but
their
downsides
can
hinder
user
adoption
and
limit
market
potential.
Although
research
exists
on
users'
experiences
with
DAs,
less
is
known
about
how
characteristics
influence
perceptions
of
a
‘dark
side’—perceived
creepiness.
This
study
explores
perceived
creepiness,
(uncertainty
avoidance),
anxieties
triggered
by
DAs
(privacy
concerns
technology
anxiety)
relate
to
distrust
disengagement
from
DAs.
Based
the
stressor‐strain‐outcome
person‐environment
fit
models,
model
was
proposed
tested
using
survey
data
509
DA
users
analysed
Amos
version
29
software.
The
results
reveal
that
privacy
concerns,
uncertainty
avoidance,
anxiety
positively
creepiness
leading
disengagement.
Moreover,
avoidance
moderates
these
relationships,
higher
in
experiencing
stronger
link
between
concerns/technology
Importantly,
shows
indirect
effects
mediated
further
moderating
relationships.
These
findings
contribute
literature
highlighting
interplay
characteristics,
DA‐induced
anxieties,
Frontiers in Psychology,
Год журнала:
2025,
Номер
16
Опубликована: Фев. 6, 2025
Amid
China's
rapid
aging
and
digitalization,
elderly
individuals
face
a
"digital
refugee"
dilemma,
making
community
education
vital
channel
for
enhancing
their
digital
participation.
To
address
this,
the
study
investigates
how
influences
engagement
in
backfeeding-a
process
where
younger
generations
assist
older
adults
with
skills-by
examining
interplay
of
personal,
technological,
factors
promoting
technology
acceptance.
Using
an
integrated
framework
UTAUT,
TTF,
TAM
models,
research
surveyed
482
participants
centers
Taiyuan,
China,
focusing
on
variables
such
as
task
characteristics,
social
influence,
facilitating
conditions,
perceived
usefulness,
ease
use,
anxiety.
Analysis
through
AMOS
SPSS
Process
macro
revealed
that
characteristics
significantly
enhance
willingness,
although
introduce
certain
challenges.
Furthermore,
influence
conditions
were
found
to
positively
affect
willingness
behavior,
mediated
by
Notably,
participatory
skills
exhibited
stronger
moderating
effect
compared
receptive
skills.
These
findings
underscore
pivotal
role
fostering
inclusion
among
elderly.
Practical
recommendations
include
simplifying
interfaces,
creating
supportive
environments,
prioritizing
development
acceptance,
offering
valuable
insights
design
age-friendly
tools
bridge
divide.
Journal of theoretical and applied electronic commerce research,
Год журнала:
2025,
Номер
20(1), С. 46 - 46
Опубликована: Март 10, 2025
Internet
platforms
and
self-media
have
become
vital
online
communities
for
promoting
positive
reputations
hotels.
Previous
studies
primarily
focused
on
enhancing
electronic
word-of-mouth
(eWOM)
through
improvements
in
hotel
infrastructure
staff
services.
As
hotels
deepen
their
digital
transformation,
the
application
of
various
artificial
intelligence
technologies
service
encounters
significantly
impacts
experience.
This
study
explores
effects
voice
assistant
(VA)
attributes
reputation
Specifically,
it
examines
how
VAs
(anytime
connectivity,
information
association,
interactivity)
influence
customer
evaluations
Utilizing
a
questionnaire
survey
method,
we
collected
529
valid
questionnaires
offline
employed
structural
equation
modeling
along
with
PROCESS
plugin
SPSS
to
conduct
path
analysis,
as
well
mediation
moderation
effect
analyses.
The
results
indicate
that
perceived
value
existence
human–AI
rapport
mediate
impact
VA
eWOM,
although
direct
some
(information
association)
was
not
supported.
Furthermore,
anytime
connectivity
enhances
social
presence,
while
privacy
concerns
negatively
affect
relationship
between
intentions
engage
eWOM.
These
insights
are
critical
seeking
maximize
benefits
transformation.
Young Consumers Insight and Ideas for Responsible Marketers,
Год журнала:
2024,
Номер
unknown
Опубликована: Фев. 28, 2024
Purpose
The
purpose
of
this
study
is
to
investigate
the
effects
celebrity
endorsers
on
consumer
advocacy,
customization
and
entertainment
intentions
based
notion
stimulus–organism–response
(SOR)
framework.
In
addition,
aims
examine
mediating
moderating
role
proposed
relationships.
authors
also
intend
highlight
comparative
between
male
female
young
social
media
consumers
those
associations.
Design/methodology/approach
pursuit
comprehensive
rigorous
data
collection,
adopted
a
quantitative
methodology
using
meticulously
crafted
questionnaire.
questionnaire
survey
was
conducted
in
major
cities
Malaysia
convenience
snowball
sampling
techniques.
A
total
576
responses
were
collected,
even
though
549
retorts
used
for
analysis.
investigation,
strategically
covariance-based
structural
equation
modeling
through
use
AMOS
v.
24
as
primary
analysis
tool.
Augmenting
analytical
depth,
supplementary
bootstrap
additional
layers
examination
crucial
appraising
inherent
within
model,
which
PROCESS
MACRO
v.4.20
used.
Findings
results
revealed
significant
direct
positive
customization,
advocacy
intentions.
Consumer
found
affirmative
intention,
along
with
intention
intention.
further
that
cannot
mediate
relationship
declined
On
contrary,
significantly
positively,
but
negatively,
moderate
association
This
illustrates
examined
relationships
differ
consumers.
Originality/value
investigates
impact
behavior,
focusing
their
It
extends
current
SOR
framework,
enhances
source
credibility
theory,
fills
gaps
literature
brand
engagement
underscores
significance
findings
provide
insights
managers
aiming
harness
effectively.
Asia-Pacific Journal of Business Administration,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 3, 2025
Purpose
This
study
aims
to
investigate
the
impact
of
artificial
intelligence
(AI)
on
customer
loyalty
in
luxury
fashion
market.
It
explores
how
AI-driven
tools
influence
trust,
satisfaction,
commitment
and
engagement,
which
turn
affect
loyalty.
By
examining
these
relationships,
provides
insights
into
acceptance
effectiveness
AI
technologies
enhancing
within
sector.
Design/methodology/approach
employs
structural
equation
modelling
(SEM)
analyse
data
collected
from
406
consumers
Iran.
The
was
gathered
using
a
targeted
sampling
procedure,
leveraging
DigiKala’s
e-commerce
platform.
A
comprehensive
literature
review
informed
measurement
items,
seven-point
Likert
scale
used.
methodology
includes
confirmatory
factor
analysis
(CFA)
assess
reliability
validity
constructs,
followed
by
hypothesis
testing
through
SEM.
Findings
reveals
that
significantly
enhances
market
positively
influencing
engagement.
Satisfaction
engagement
were
found
be
key
mediators
between
loyalty,
while
trust
had
no
direct
results
underscore
importance
personalized
experiences
fostering
stronger
relationships
Originality/value
is
one
first
explore
market,
model
as
mediators.
extends
stimulus-organism-response
(SOR)
technology
(TAM)
frameworks,
offering
valuable
for
brands
can
leveraged
enhance
Journal of Retailing and Consumer Services,
Год журнала:
2023,
Номер
73, С. 103352 - 103352
Опубликована: Апрель 5, 2023
Consumer-related
studies
comprise
to
an
increasing
extent
moderator
variables,
presumably
because
researchers
have
become
convinced
by
scholars
who
over
the
years
argued
that
moderators
can
produce
a
more
complete
understanding
of
theoretical
phenomena
and
provide
practitioners
with
higher
levels
precision.
However,
many
are
characterized
imperfections.
To
improve
state
art,
this
study
presents
selection
such
imperfections
offers
recommendations
for
consider
including
variables
in
their
projects.
