The Impact of Trust-Building Mechanisms on Purchase Intention towards Metaverse Shopping: The Moderating Role of Age

International Journal of Human-Computer Interaction, Год журнала: 2023, Номер 40(12), С. 3185 - 3203

Опубликована: Март 10, 2023

Given the uncertainty of online transactions in metaverse shopping, digital economy encourages building a trustworthy virtual environment. Based on media richness theory, this article examines how perceived helps engender multidimensional trust (i.e., cognitive and affective trust) leads to purchase intention context shopping. The proposed model is tested based survey data from 332 consumers an scenario-based platform pertaining initiatives. Structural equation modeling used examine research model. empirical findings show that builds trust, which turn affects towards Furthermore, we classify into natives (DNs) immigrants (DIs) chronological age different influences two dimensions shopping between groups. We identify address several knowledge gaps extant literature. also discuss theoretical managerial implications propose suggestions for future research.

Язык: Английский

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How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 76, С. 103587 - 103587

Опубликована: Окт. 11, 2023

Язык: Английский

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Social commerce and buying intention post COVID-19: Evidence from a hybrid approach based on SEM – fsQCA

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 76, С. 103548 - 103548

Опубликована: Сен. 6, 2023

Язык: Английский

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Understanding factors affecting social commerce purchase behavior: A longitudinal perspective

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103751 - 103751

Опубликована: Фев. 20, 2024

Язык: Английский

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Understanding the impact of national culture differences on customers’ online social shopping behaviours

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103827 - 103827

Опубликована: Апрель 2, 2024

Язык: Английский

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Images, reviews, and purchase intention on social commerce: The role of mental imagery vividness, cognitive and affective social presence

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 74, С. 103415 - 103415

Опубликована: Июнь 2, 2023

Язык: Английский

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Institutional trust and repurchase intention in the sharing economy: The moderating roles of information privacy concerns and security concerns

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 73, С. 103327 - 103327

Опубликована: Март 20, 2023

Язык: Английский

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The evolving direct‐to‐consumer retail model: A review and research agenda

International Journal of Consumer Studies, Год журнала: 2023, Номер 47(6), С. 2816 - 2842

Опубликована: Июль 18, 2023

Abstract The substantial growth of e‐commerce sales, driven by digital advancements, has enticed brands to sell direct‐to‐consumers (DTC) online. Despite the DTC online retail model in practice, academic literature remains fragmented. This systematic review is timely as it meets need for a comprehensive understanding evolution over two decades research 2023. A SPAR‐4‐SLR protocol combined with Theory–Context–Methods (TCM) approach examines extant through marketing lens. An analysis 81 articles reveals consumer behavior theories underpin on model. We conclude identifying areas further development, such technology‐driven balance power between brands, retailers, and consumers. Contextually, authors highlight opportunities SME brands' internationalization luxury experience. Methodological directions include empirical qualitative studies experiments emerging topics technology‐enabled services experiential impact customer These future undertakings will help us better understand

Язык: Английский

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From a functional service to an emotional ‘saviour’: A structural analysis of logistics values for in-home consumers

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103696 - 103696

Опубликована: Янв. 17, 2024

Язык: Английский

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Consumer purchase intention toward POI-retailers in cross-border E-commerce: An integration of technology acceptance model and commitment-trust theory

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 104015 - 104015

Опубликована: Авг. 2, 2024

Consumer purchase intention in cross-border e-commerce (CBEC) has received significant attention international marketing. However, little research investigated consumer toward smaller resource-constrained retailers who develop country-specific websites, also labeled as partial online internationalization (POI) CBEC. The Technology Acceptance Model (TAM) and the Commitment-Trust Theory (CTT) are most influential theories explaining intention, yet few studies have integrated them. Therefore, purpose of this study is to integrate TAM CTT shed light on POI-retailers Based 364 respondents visiting a real-life POI-retailer's website answering questionnaire, findings reveal that perceived usefulness, ease use, trust do not significantly impact intention. Instead, usefulness use need be mediated by both commitment, while needs commitment affect This suggests path differs from previous based CTT.

Язык: Английский

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