Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites: The pivotal function of online flow state

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103795 - 103795

Опубликована: Март 8, 2024

Язык: Английский

---

Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 76, С. 103574 - 103574

Опубликована: Сен. 25, 2023

Язык: Английский

---

Out of the way, human! Understanding post-adoption of last-mile delivery robots

Technological Forecasting and Social Change, Год журнала: 2024, Номер 201, С. 123242 - 123242

Опубликована: Фев. 2, 2024

The pace of technological development is exceeding expectations and transforming the landscape last-mile delivery. This study investigates how users' post-adoption behavior in using delivery robots formed. Based on task-technology fit (TTF) model, we present a research model that includes both direct indirect factors have been previously overlooked literature. We collected data from 550 users robots. Our structural equation modelling results show two hedonic- (i.e., gratification anthropomorphism) three utilitarian- service quality experience, task requirements, user-facing technology performance) driven predict perceived TTF Value-in-use trust sequential mediating effects connect reuse likelihood word-of-mouth recommendation. findings suggest ways to improve robot strategies provide practical implications for industry.

Язык: Английский

---

Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 80, С. 103923 - 103923

Опубликована: Май 20, 2024

Язык: Английский

---

Experience Matters: Exploring the Impact of User Experience on Stickiness and Loyalty in OTT Platforms

International Journal of Human-Computer Interaction, Год журнала: 2025, Номер unknown, С. 1 - 15

Опубликована: Янв. 6, 2025

This study examines how different user experience (UX) dimensions (cognitive, affective, sensorial, behavioural) affect stickiness and loyalty on Over-the-Top (OTT) platforms, which are becoming increasingly important in the entertainment industry. Using survey data from 416 participants applying Partial Least Square Structural Equation Modelling (PLS-SEM), results indicate that cognitive sensorial experiences significantly both loyalty. Notably, identifies as a critical mediator relationship between UX loyalty, particularly highlighting behavioural influences indirectly through its effect stickiness. The adds to academic conversation by combining UX, into single model, offering insights for improving retention strategies. For practitioners, findings highlight importance of creating engaging, intuitive, sensory-rich encourage long-term

Язык: Английский

---

Exploring the social diffusion effects of green consumption: Evidence from green innovative products

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103893 - 103893

Опубликована: Май 7, 2024

Язык: Английский

---

Digital Marketing and Fast-Food Intake in the UAE: The Role of Firm-Generated Content among Adult Consumers

Foods, Год журнала: 2023, Номер 12(22), С. 4089 - 4089

Опубликована: Ноя. 10, 2023

In the contemporary digital marketing context, this study aimed to investigate influence of firm-generated content and social media advertising on fast-food consumption patterns among adult population. Utilizing a questionnaire distributed customers restaurant in Fujairah, United Arab Emirates, convenience sampling was employed. The findings underscored significant positive relationship between engagement, as well latter online shopping behavior. However, it determined that word mouth did not significantly moderate attitudes towards advertisements patterns. From theoretical perspective, these results enrich understanding how dynamics shape consumer behavior specific contexts. Practically speaking, they prompt critical reflection ethics promoting products potentially detrimental health, urging both companies policymakers reconsider their strategies regulations, respectively.

Язык: Английский

---

Beliefs, flow and habit in continuance of over-the-top (OTT) platforms

International Journal of Retail & Distribution Management, Год журнала: 2023, Номер 52(2), С. 183 - 200

Опубликована: Дек. 15, 2023

Purpose The demand for over-the-top (OTT) video streaming services has grown manifold in the last few years. With increasing competition OTT market, it is vitally important businesses to understand retail consumers' continuance intentions. This study aims antecedents of intention platforms and distinguish most essential best-performing predictor variables intention. Design/methodology/approach employs an integrated research model based on theory planned behavior (TPB), flow habit. Data collected from consumers ( n = 383) using online survey method are analyzed partial least squares structural equation modeling. Findings results elucidated which TPB dimensions experience affect platforms' factors affecting were habit, attitude perceived behavioral control, while enjoyment attitude. Originality/value unique harmoniously integrating conscious cognitive intention, intrinsic motivation habit performing activity explain

Язык: Английский

---

Beyond Pleasure, Desire for Meaningful Consumption and Peacefulness from Digital Entertainment Platforms; Extending UTAUT2 Model with Eudemonic Motivation and Tranquility

International Journal of Human-Computer Interaction, Год журнала: 2024, Номер unknown, С. 1 - 15

Опубликована: Янв. 24, 2024

The landscape of entertainment consumption has undergone a profound shift, with the emergence digital platforms becoming indispensable in satisfying consumers' desire for convenience. This study examines complex interaction between user motivations and adoption platforms, focusing on meaningful pursuit experiencing peacefulness by adopting platforms. We extend Unified Theory Acceptance Use Technology 2 (UTAUT2) introducing eudemonic motivation (EM) tranquility (TL) as constructs influencing users' behavioral intention (BI) actual use (AU) Adopting non-probability mixed sampling method consisting convenience snowball sampling, we collected data from 870 active users across five southern Indian states through online surveys. A quantitative design was used to test model employing partial least squares–structural equation modeling (PLS-SEM). result PLS-SEM analysis indicated that BI is positively influenced effort expectancy (EE), hedonic (HM), habit (HA), EM, TL. Social influence (SI) no significant BI. findings reveal consumers seek experiences sense their interactions. serves foundation future research, emphasizing significance crafting technologies resonate quest meaning inner peace consumption.

Язык: Английский

---

Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 103953 - 103953

Опубликована: Июнь 12, 2024

Язык: Английский

---