Journal of Retailing and Consumer Services,
Год журнала:
2023,
Номер
77, С. 103659 - 103659
Опубликована: Дек. 5, 2023
Users'
increasing
adoption
of
voice
assistant
services
is
fostering
the
growth
a
novel
strand
marketing
research
on
branding
implications
brand
anthropomorphism
(BA).
However,
outcomes
anthropomorphization
in
this
area
remain
underinvestigated.
Accordingly,
name-brand
(NBVA)
interaction
field,
study
tests
model
consequences
anthropomorphism,
outlining
relationships
among
trust,
and
multidimensional
consumer–brand
engagement
(CBE),
i.e.,
relevant
cognitive,
affective,
behavioral
dimensions,
as
well
moderating
role
perceived
privacy
risk.
A
survey
young
adults
shows
that
positively
affects
trust
affective
dimensions
CBE.
Furthermore,
risk
moderates
relationship
between
trust.
Specifically,
influence
strengthened
at
higher
levels
This
article
thus
enriches
understanding
user
VA
response
by
exploring
underresearched
BA
context
NBVA
interaction.
Corporate Communications An International Journal,
Год журнала:
2025,
Номер
unknown
Опубликована: Янв. 5, 2025
Purpose
There
is
an
emerging
paradigm
with
reference
to
marketing
communication,
i.e.
inclusive
communication
(IMC).
This
calls
for
brands
be
sincere
their
customers
and
give
due
recognition
representation
underrepresented
groups,
communities
individuals.
In
this
constantly
evolving
globalized
world,
consumers
have
become
more
sensitive
towards
authentic
portrayals
of
inclusivity
diversity
by
while
choosing
one
brand
over
another.
Design/methodology/approach
A
mixed
method
approach
was
used
whereas
in
the
first
study,
a
quantitative
used.
Standardized
questionnaire
collecting
data
through
time-lagged
method.
While
second
study
adopted
qualitative
Semi-structured
interviews
were
performed
which
lasted
30–45
min
most
participants.
Findings
It
found
that
IMC
has
positive
noticeable
effect
on
attitude
(BA)
love
(BL)
when
mediated
social
identity
(SI).
stigmatization
positively
significantly
moderate
relationship
between
SI.
Moreover,
it
also
from
both
studies
if
fails
strengthen
SI
individual
doesn’t
affect
BA
as
well
BL
customers.
Originality/value
Very
few
incorporated
studying
IMC.
Furthermore,
collective
different
aspects
like
ethnicity,
sexual
orientation,
disability,
physical
attractiveness,
etc.,
not
been
explored
yet.
Scattered
skin
tone,
body
size,
religion,
individually
prior
studies.
Jurnal Manajemen dan Ekonomi Kreatif,
Год журнала:
2025,
Номер
3(1), С. 41 - 55
Опубликована: Янв. 7, 2025
The
widespread
use
of
Social
Media
Marketing
(SMM)
has
a
significant
impact
on
increasing
consumer
Purchase
Interest
(PI).
vast
market
potential
in
Indonesia’s
Online
Food
Delivery
(OFD)
industry
can
be
optimized
by
GoFood
as
food
delivery
service.
This
study
uses
quantitative
method
through
validity,
reliability
and
hypothesis
testing
208
user
respondents
Jabodetabek
which
were
analyzed
using
the
Partial
Least
Square
Structural
Equation
Model
(PLS-SEM)
with
SmartPLS
4.0
software.
research
findings
reveal
that
SMM
content
tailored
to
preferences,
such
educational
entertaining
content,
enhance
engagement
interacting
brand
promoted
products
(CBE).
High
interaction
(CBE)
fosters
emotional
connections
Intention
(PI)
for
offers.
As
mediating
variable,
Brand
Engagement
successfully
reinforces
relationship
between
PI.
International Journal of Consumer Studies,
Год журнала:
2024,
Номер
48(6)
Опубликована: Окт. 17, 2024
ABSTRACT
Social
media
influencers
(SMIs)
have
a
significant
impact
on
consumer
decisions,
and
research
in
this
area
comprises
substantial
portion
of
the
literature.
Despite
marketing
firms'
attention
to
SMIs,
comprehensive
evaluation
their
decision
literature
is
lacking.
Therefore,
study
offers
systematic
analysis
social
decisions.
Using
framework‐based
approach,
TCM
framework
provides
structured
exploration
theories,
contexts,
methods
found
106
relevant
articles.
Concurrently,
ADO
examines
determinants
consumers'
This
review
identifies
62
distinct
antecedents
categorized
into
seven
broad
groups
explores
why
specific
factors
positively
or
negatively
affect
purchase
decisions
outcomes.
highlights
key
gaps
current
influencer
insights
for
future
practical
implications
fields
psychology,
marketing,
behavior.
International Journal of Advertising,
Год журнала:
2024,
Номер
unknown, С. 1 - 22
Опубликована: Апрель 29, 2024
The
worldview
of
each
generation
(e.g.
Baby
Boomers,
Gen-X,
Gen-Y,
and
Gen-Z)
has
unique
elements,
advertising
effectiveness
is
contingent
upon
considering
these
differences.
One
area
where
differences
manifest
in
the
principles
diversity,
equity,
inclusion
(DEI).
DEI
become
an
important
factor
advertising;
however,
empirical
research
on
disabilities
limited.
From
perspective
generational
cohort
theory,
two
key
questions
are
how
different
cohorts
perceive
advertisements
that
have
models
with
levels
might
influence
this
perception.
To
address
questions,
we
focused
younger
(i.e.
Gen-Y
older
Boomers
Gen-X)
generations
require
use
a
wheelchair
perceptions
relate
to
attitude
towards
ad,
brand,
purchase
intention
(PI).
A
U.S.
sample
(n
=
313)
was
recruited
randomly
assigned
2
(Generation:
vs.
older)
×
(Disability:
control)
between-subjects
factorial
design.
Findings
indicate
consistently
preferred
control
ad
over
model
wheelchair,
while
had
stronger
PI
than
after
viewing
wheelchair.
Furthermore,
for
fully
mediated
positive
impact
people
(PWDs)
PI.
No
mediation
effects
emerged
generations.
Theoretical
managerial
implications
discussed.
Journal of Islamic marketing,
Год журнала:
2025,
Номер
unknown
Опубликована: Янв. 2, 2025
Purpose
The
post-pandemic
era
has
shifted
most
industries,
businesses
and
consumers
online,
increasing
the
demand
for
electronic
devices,
mainly
laptops.
Additionally,
non-Western
countries
inhabit
highly
religious
but
cash-strapped
individuals,
making
them
a
potential
market
second-hand
With
this
in
mind,
study
aims
to
explore
effects
of
lenient
return
policy
(LRP)
religiosity
on
consumer
confidence
retailer
(CCR),
well-being
purchase
intention.
Design/methodology/approach
This
paper
conducted
between-subjects
field
experiment
comparing
two
conditions
(cash
vs.
other
return)
with
sample
222
participants.
Data
were
analysed
using
partial
least
squares
structural
equation
modelling
(PLS-SEM)
test
hypothesised
relationships,
multigroup
analysis
(MGA)
was
employed
assess
experimental
based
conditions.
moderating
also
examined.
All
analyses
SmartPLS
software.
Findings
results
confirm
that
an
LRP
positively
predicts
retailer,
Religiosity
had
effect
outcomes.
confirmed
experienced
better
more
likely
if
offered
full
cashback.
Practical
implications
Retailers
shopping
products
should
offer
(full
cashback)
foster
confidence,
consumers,
aligning
policies
principles
further
enhance
Originality/value
is
among
earliest
investigate
impact
CCR
well-being.
Moreover,
novel
attempt
made
Likewise,
validate
greater
cashback
intention
adds
novelty
study.
The International Journal of Logistics Management,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 28, 2025
Purpose
The
underground
logistics
system
(ULS)
is
noted
to
be
an
innovative
delivery
alternative
that
confers
benefits
such
as
improved
efficiency,
reduced
traffic
congestion
and
better
environmental
protection
for
society.
Consumer
acceptance
crucial
the
widespread
application
of
ULS.
Hence,
this
study
aims
explore
drivers
affecting
consumers’
willingness
adopt
ULS
anchored
on
uses
gratification
theory.
Design/methodology/approach
An
online
survey
was
implemented
among
551
Singapore
citizens
structural
equation
modeling
adopted
examine
theoretical
model.
Findings
findings
suggest
most
variables
(i.e.
hedonic
gratification,
(EPG)
social
gratification),
mediated
by
perceived
well-being
conscious
attention,
have
significant
effects
consumer
adoption
Moreover,
shown
in
results
total
effects,
perception
exerts
largest
impact
ULS,
followed
EPG,
convenience
gratification.
Originality/value
This
contributes
enriching
current
research
accept
providing
several
practical
implications
logistic
service
providers
government
promote
