What drives viewers’ engagement in travel live streaming: a mixed-methods study from perceived value perspective

International Journal of Contemporary Hospitality Management, Год журнала: 2024, Номер unknown

Опубликована: Окт. 15, 2024

Purpose The purpose of this study is to explore the factors influencing viewers’ engagement intention in travel live streaming (TLS) from a perceived value perspective. Design/methodology/approach This used mixed-methods approach. In Study 1, 48 semistructured interviews were analyzed based on grounded theory and theory, research framework was established investigate impact intentions TLS. 2, partial least squares structural equation modeling (PLS-SEM) empirically validate survey data 255 TLS viewers. Findings Through an analysis interview content, it found that expertise interaction streamer as well immersion, aesthetics novelty scene are key affect finding confirmed through empirical research. Practical implications provides practical suggestions for streamers, platforms local government increase viewer engagement. Specifically, methods directions individual improvement further promotes development construction platform underscores importance initiatives policy support regulatory development. Originality/value focuses less-researched field Using approach combining PLS-SEM, explores viewers characteristics streamers scenes.

Язык: Английский

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How Artificial Intelligence (AI) Is Powering New Tourism Marketing and the Future Agenda for Smart Tourist Destinations

Electronics, Год журнала: 2024, Номер 13(21), С. 4151 - 4151

Опубликована: Окт. 23, 2024

Artificial intelligence (AI) is a disruptive technology that being used by smart tourist destinations (STDs) to develop new business models and marketing services increase tourists’ experiences sales, revenue, productivity, efficiency STDs. However, the adoption of AI applications platforms requires high economic budget for STDs want integrate this digital tool into their future agenda tourism development plans, especially when they set them up plans operational processes. This iterative needs regular maintenance as well, leading recurring costs specialised crews in advanced technologies activities. study aims show impact advancements on STDs’ enhance quality illustrate improve experiences. A comprehensive literature review has been conducted agenda. Moreover, presents real examples context better understand potential tool. The findings current support idea multipurpose helps manage, monitor, analyse sales information; revenue management; minimise prediction errors; streamline operations; strategies, optimising resources, reducing costs, responding dynamically changing tourists residents Furthermore, investment products services, attract investments, which benefit regional economies population’s life. first address use STDs, its primary uniqueness. Also, identifies opportunities initiatives through can be developed help

Язык: Английский

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The Effects of Tourism Motivation and Perceived Value on Tourists’ Behavioral Intention Toward Forest Health Tourism: The Moderating Role of Attitude

Sustainability, Год журнала: 2025, Номер 17(2), С. 713 - 713

Опубликована: Янв. 17, 2025

In the context of accelerating aging global population, there is an increasing public concern for health and wellness, accompanied by a marked rise in apprehension regarding sub-health conditions. Concurrently, forest tourism, as nascent form widely acknowledged pivotal avenue allowing tourism industry to pursue green transformation. Previous studies have explored links between motivating, perceiving, behaving. However, little research has examined how motivation might influence long-term sustainability sites. Therefore, this study builds on SOR theoretical framework uses SEM clarify effects perceived value behavior. Meanwhile, model incorporates attitudes moderating variable ascertain their impact. A sample 527 valid tourists from China was analyzed results demonstrate following: (1) entertainment leisure significant positive effect behavioral intention; (2) prestige cultural do not (3) mediates entertainment, prestige, cultural, motivations (4) attitude moderates relationship intention tourism. These insights offer stakeholders seeking attract environmentally friendly, sustainable growth wellness This also important practical implications promoted managed.

Язык: Английский

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The relationship between technology trust and behavioral intention to use Metaverse in baby monitoring Systems’ Design: Stimulus-Organism-Response (SOR) theory

Entertainment Computing, Год журнала: 2024, Номер 52, С. 100833 - 100833

Опубликована: Июль 20, 2024

Язык: Английский

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Bibliometric Analysis of Stimulus-Organism-Response Theory: Past Developments, Current Applications, and Future Trends

International Journal of Academic Research in Business and Social Sciences, Год журнала: 2025, Номер 15(1)

Опубликована: Янв. 12, 2025

S-O-R Theory is widely used in consumer behaviour studies. Comprehensive and holistic reviews of the theory's evolution remain limited, highlighting a significant gap research. This study addresses that through bibliometric analysis, focusing on papers indexed Scopus. The selection criteria are limited to English management field open-access publications. findings reveal commonly applied research areas such as digital platforms, tourism destinations, live streaming, festivals or events, cultural tourism. Furthermore, variable purchase intention dominates studies employing SOR framework. As result, variables social presence, interactivity, sentiment analysis suggested potential stimulus for future

Язык: Английский

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Investigating the Impact of Cultural Tourism NFTs’ Perceived Value and Experiential Evaluation on WOM of a Tourism Destination: A Generational Difference Moderation Approach

Lecture notes in business information processing, Год журнала: 2024, Номер unknown, С. 25 - 36

Опубликована: Янв. 1, 2024

Язык: Английский

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Influence of supermarket self-checkout service quality, customer vulnerability and risk perception during emerging pandemics on Australian customer behaviour

The TQM Journal, Год журнала: 2025, Номер unknown

Опубликована: Янв. 7, 2025

Purpose This study investigates how the COVID-19 pandemic, as a unique environmental factor, influences Australian supermarket customers’ satisfaction and behavioural loyalty intentions through contactless self-checkout systems (SCSs). It examines role of customer perceptions service quality vulnerability in shaping these outcomes explores risk moderate relationships. Design/methodology/approach Employing stimulus-organism-response (S-O-R) theoretical framework, this research analyses responses from 428 customers who use systems. The integrates stimuli, their impact on (the organism) assesses factors influence customers' response). Additionally, it related to act moderator within Findings findings demonstrate that both SCS significantly enhance satisfaction, positively affecting toward supermarket. Furthermore, reveals higher levels perceived strengthen effect intentions. Originality/value contributes literature by highlighting underexplored area usage during an emerging pandemic among consumers. uniquely combines elements consumer pandemic-related with traditional metrics offer new insights into behaviour retail sector. study’s are valuable for management marketing practices, particularly adapting capitalizing changes response global crises.

Язык: Английский

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Does the Availability of Augmented Reality Technology Over Retail Platforms Increase Customers’ Willingness to Pay More?

Опубликована: Янв. 1, 2025

Язык: Английский

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The Effect of Pre-trip Virtual Reality and Smart Devices on Accessible Tourism Experiences

Research Square (Research Square), Год журнала: 2025, Номер unknown

Опубликована: Фев. 26, 2025

This study aims to identify the contribution of a pre-visit virtual reality (VR) experience and use smart devices (SDs) on accessible tourism by understanding their role in enhancing experiences visitors with reported hearing loss Yim Tin Tsai Island, rural destination Hong Kong. A total 163 participants, including volunteers reporting various degrees impairment (HI) without disabilities, were invited island for self-guided visit. The participants randomly assigned into four groups prescribed experimental conditions characterized whether VR was administered before visit SDs allowed during Focus group discussions conducted after each understand challenges faced visit, solutions overcome them, perceptions application SD. results suggest that while SD offer some benefits participants’ both practically emotionally, do not perceive them be particularly helpful resolving perceived barriers encountered heightening island. Recommendations design all are proposed discussed.

Язык: Английский

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Insights into Gen Z online food ordering behavior: leveraging eye-tracking and AI for cognitive analysis

Benchmarking An International Journal, Год журнала: 2025, Номер unknown

Опубликована: Фев. 28, 2025

Purpose The purpose of this paper is to gain deeper understanding the online food ordering behavior Generation Z when online, and their attention towards nutrition information provided on menus. Their state hunger was used as a moderating variable also understand if altered level attention. Design/methodology/approach Data were collected from 181 university students belonging Gen in city Pune India, with help Tobii (Model: X2-30), screen-based eye-tracking device. Participants invited through offered participate. sample comprised both, male female different states being hungry versus satiated. An AI-powered visual analytics tool analyze relevant metrics. Findings Calorie nutritional menus did not alter consumers’ even among those who claimed be conscious calorie intake. This suggests an attitude–behavior gap consciousness. same case participants claiming satiated, compared hungry. Research limitations/implications study highlights need for innovative strategies effectively communicate Z. Marketers should consider redesigning menu styles content make details more engaging intuitive. Furthermore, leveraging neuromarketing tools can identify subconscious consumer preferences. Health professionals policymakers use these insights bridge consciousness, ensuring that awareness campaigns resonate better Z, regardless state. Practical implications accentuate re-assess style targeting India draw greater Social reveals critical pays information, emphasizing socially impactful foster healthier choices. Educational institutions public health leverage findings design effective education programs tailored Z’s By drivers choices, society promote eating habits combat rising issues like obesity malnutrition. Moreover, incorporating technology-driven into initiatives improve relevance impact interventions, encouraging health-conscious future generation. Originality/value Eye-tracking AI-based has been first time comprehend attitudes behaviors displayed by delve variables consciousness hunger. Neuromarketing consumers.

Язык: Английский

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