Implementation of artificial intelligence for brand equity DOI Creative Commons
Yuhan Dong

Cogent Business & Management, Год журнала: 2025, Номер 12(1)

Опубликована: Фев. 27, 2025

Язык: Английский

Examining generative AI user addiction from a C-A-C perspective DOI
Tao Zhou, Chunlei Zhang

Technology in Society, Год журнала: 2024, Номер 78, С. 102653 - 102653

Опубликована: Июль 3, 2024

Язык: Английский

Процитировано

7

Assessment Scale and Behavioral Model Construction for AI Chat Information Retrieval and Processing Service Systems Based on Behavioral Reasoning Theory—Taking ChatGPT-Like Tools as an Example DOI
Zheng Wang, Zhiyuan Wang, Rong Deng

и другие.

International Journal of Human-Computer Interaction, Год журнала: 2024, Номер unknown, С. 1 - 22

Опубликована: Апрель 3, 2024

ChatGPT and other AI chat information retrieval processing service systems can deal with many problems, which are crucial for users, yet current research lacks depth in user experience. And those studies predominantly focus on positive aspects of intention, have a large limitation. Against this backdrop, study, framed by Behavioral Reasoning Theory, utilizes factor analysis linear regression to create comprehensive intention evaluation scale model. The eight-factor scale, shaped values, includes supporting reasons like usefulness, convenience, growth, interactivity, inhibiting factors such as inaccuracy, semantic rigidity, security risk, cognitive Attitude serves an intermediary, positively affected negatively influenced ones. Core impacting limitation, risk. This not only bridges existing gaps but also lays theoretical foundation related industries.

Язык: Английский

Процитировано

6

Exploring higher education students’ continuance usage intention of ChatGPT: amalgamation of the information system success model and the stimulus-organism-response paradigm DOI
Cong Doanh Duong, Thanh Hieu Nguyen, Thi Viet Nga Ngo

и другие.

International Journal of Information and Learning Technology, Год журнала: 2024, Номер unknown

Опубликована: Июнь 30, 2024

Purpose The advent of artificial intelligence technologies, exemplified by platforms such as ChatGPT, has created a profound global impact, with particular resonance in education. This research aims to integrate the information systems success (ISS) model stimulus-organism-response (SOR) paradigm explore how quality and service individually, jointly, congruently, incongruently affect higher education students’ trust satisfaction, continuance usage intention. Design/methodology/approach We employed sophisticated methodology - polynomial regression response surface analysis conducted our study sample 468 students selected Vietnam using three-phase stratified random sampling approach evaluate hypotheses developed. Findings findings indicate that both influence directly positively Moreover, balance between can increase level intention continue it. Nevertheless, significant incongruity will likely reduce service. Originality/value is one first offer shred empirical evidence about interact congruently each other trigger ChatGPT. It thus offers valuable insights for leveraging benefits mitigating potential challenges associated adopting this innovative technology educational settings.

Язык: Английский

Процитировано

6

Factors affecting generative artificial intelligence, such as ChatGPT, use in higher education: An application of technology acceptance model DOI
Muhammad Farrukh Shahzad, Shuo Xu, Muhammad Asif

и другие.

British Educational Research Journal, Год журнала: 2024, Номер unknown

Опубликована: Окт. 19, 2024

Abstract The adoption of generative artificial intelligence (GAI) tools, such as ChatGPT, in higher education presents numerous opportunities and challenges. use GAI technologies various fields, including education, has accelerated technology develops. widely used language model developed by OpenAI, become progressively more important, especially the field education. This study employs acceptance to investigate factors influencing employment ChatGPT within sector Pakistan. employed PLS‐SEM method for probing data collected from 368 Pakistani university students. findings indicate that trust positively mediates affiliation between self‐efficacy, actual use, information interaction. Further, usefulness ease significantly moderate association self‐efficacy trust. Educators must encourage students safely preserve their critical thinking, problem‐solving abilities creativity during assessments. contributes understanding AI tools are educational settings provides insights administrators policymakers aiming implement these effectively.

Язык: Английский

Процитировано

6

Teaming Up with an AI: Exploring Human–AI Collaboration in a Writing Scenario with ChatGPT DOI Creative Commons
Teresa Luther, Joachim Kimmerle, Ulrike Creß

и другие.

AI, Год журнала: 2024, Номер 5(3), С. 1357 - 1376

Опубликована: Авг. 5, 2024

Recent advancements in artificial intelligence (AI) technologies, particularly generative pre-trained transformer large language models, have significantly enhanced the capabilities of text-generative AI tools—a development that opens new avenues for human–AI collaboration across various domains. However, dynamics human interaction with AI-based chatbots, such as ChatGPT, remain largely unexplored. We observed and analyzed how people interact ChatGPT a collaborative writing setting to address this research gap. A total 135 participants took part exploratory lab study, which consisted engaging compose text discussing prohibition alcohol public relation given statement on risky consumption. During task, all screen activity was logged. In addition further insights user behavior experience were gained by applying questionnaires conducting an additional short interview randomly selected subset 18 participants. Our results reveal high satisfaction regarding quality aspects, mainly cognitive rather than affect-based trust ChatGPT’s responses, higher ratings perceived competence warmth. Compared other types prompts, mostly content-related prompts data, facts, information sent ChatGPT. Mixed-method analysis showed affinity technology integration current use positively associated frequency complete requests. Moreover, texts more copy–paste behavior. These first into co-writing can inform future successful be designed.

Язык: Английский

Процитировано

5

Help me summarize a book: user continues to use intentions in AI reading assistants from a generative AI quality viewpoint DOI
Tsung‐Sheng Chang, Dong-Yih Bau

Library Hi Tech, Год журнала: 2025, Номер unknown

Опубликована: Янв. 7, 2025

Purpose People have utilized artificial intelligence (AI) reading assistants for study. This tool assists readers in summarizing the content of a book. However, crucial factor book lies quality by generative AI, as this affects readers’ willingness to use AI tools aids. study expands acceptance architecture artificially intelligent device (AIDUA), integrates concept and proposes new model users’ continuous assistants. Design/methodology/approach employed quantitative approach. A total 362 respondents were from Taiwan. used partial least squares structural equation modeling (PLS-SEM) validate, aiming identify factors influencing continued adoption Findings The results show that AI-generated readability significantly influence performance expectations effort expectancy. credibility representationalness different effects, impacting expectancy but not These findings underscore critical role shaping user their Originality/value research is great significance examining AI. It establishes theoretical framework applicable future research, enabling industry players understand better pivotal operation information services. And focus on using assistants, describing specific tasks.

Язык: Английский

Процитировано

0

A study on how to improve students' continuance intention in landscape architecture conservation course within a virtual learning environment based on SVVR DOI
Yang Li, Yi Yang, Silu Bao

и другие.

Acta Psychologica, Год журнала: 2025, Номер 253, С. 104661 - 104661

Опубликована: Янв. 24, 2025

Язык: Английский

Процитировано

0

Why people trust AI software robots: a mediated moderation perspective on the interaction between their intelligence and appearance DOI
Taejin Kim,

One-Ki Daniel Lee,

Juyoung Kang

и другие.

Industrial Management & Data Systems, Год журнала: 2025, Номер unknown

Опубликована: Янв. 24, 2025

Purpose This study aims to discover the impact of interaction between learning performance (as behavioral realism) and realistic appearance form AI-powered software robots on user trust. The also reveal how why happens, especially from dual processing perspective affective cognitive human responses. Design/methodology/approach We adopted an experimental research methodology in a movie recommendation system environment where machine learning-based recommendations are widely used. conducted 3 × 2 factorial design experimentation based three levels (low, mid high) two (caricature avatar digital human). used ANCOVA PROCESS Macro analyze our models. Findings Our results confirm that (intelligence) is critical factor influencing trust robots, this intelligence–trust relationship influenced by their appearance. further there significant intermediating mechanisms, i.e. responses, intelligence–appearance effect explained response mechanism. Practical implications provides valuable for creating optimal can lead various settings utilized. Originality/value has sveral contributions literature. First, addition well-recognized anthropomorphic characteristics, investigates another (learning as intelligence characteristics) intriguing realism factors. Second, drawing upon mediated moderation perspective, proposes novice factors build (the underlying mechanisms).

Язык: Английский

Процитировано

0

A Hybrid SEM-ANN Approach for Predicting the Impact of Psychological Needs on Satisfaction with Generative AI Use DOI
İbrahim Arpacı, İsmail Kuşci

Technology Knowledge and Learning, Год журнала: 2025, Номер unknown

Опубликована: Янв. 24, 2025

Язык: Английский

Процитировано

0

Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels: Evidence from coastal tourism destinations in western Thailand DOI Creative Commons

Noptanit Chotisarn,

Thadathibesra Phuthong

Social Sciences & Humanities Open, Год журнала: 2025, Номер 11, С. 101306 - 101306

Опубликована: Янв. 1, 2025

Язык: Английский

Процитировано

0