Cogent Business & Management, Год журнала: 2025, Номер 12(1)
Опубликована: Фев. 27, 2025
Язык: Английский
Behaviour and Information Technology, Год журнала: 2025, Номер unknown, С. 1 - 20
Опубликована: Фев. 7, 2025
Язык: Английский
Процитировано
0
International Journal of Consumer Studies, Год журнала: 2025, Номер 49(2)
Опубликована: Фев. 13, 2025
ABSTRACT This study proposes a comprehensive framework with which to examine the relationships between ChatGPT service, parasocial brand experience, and equity, moderating effect of consumer innovativeness in technology. A structured web‐based survey was administered 210 respondents who were experienced understanding using AI‐based technology during April–July 2023. Structural equation modeling employed hypothesized variables. The findings show that advantages service positively affect experience affects equity. Parasocial mediates Consumer acts as moderator on proposed this research model. Given there is little relevant marketing from perspective, expands use tools marketing, provides theoretical practical insights for academics practitioners.
Язык: Английский
Процитировано
0
Aslib Journal of Information Management, Год журнала: 2025, Номер unknown
Опубликована: Фев. 13, 2025
Purpose Chatbots are increasingly embodied in business and IS contexts to enhance customer user experience. Despite wide interest chatbots among academics, surprisingly, there no current comprehensive reviews reveal the knowledge structure of chatbot research such areas. Design/methodology/approach This study employed a mixed-method approach that combines systematic review bibliometric analysis provide synthesis research. The sample was obtained December 2023 after searching across six databases: EBSCOhost, PsycINFO, Web Science, Scopus, ACM Digital Library IEEE Computer Society Library. Findings reveals major trend publication trends, countries, article performance cluster distribution We also identify key themes research, which mainly focus on how users interact with their consequences, as users’ cognition behavior. Moreover, several important agendas have been discussed address some limitations fields. Originality/value present is one first attempts systematically ongoing map fields, makes contributions provides useful resources for future practice.
Язык: Английский
Процитировано
0
Journal of theoretical and applied electronic commerce research, Год журнала: 2025, Номер 20(1), С. 36 - 36
Опубликована: Фев. 25, 2025
Modern commercial organizations have started to embrace the metaverse platform as a new channel for marketing their products and services. As prominent brand representatives, virtual influencers are responsible strengthening consumer–brand connections in metaverse. However, ways which contribute consumers’ fidelity evangelistic behaviors remain unknown. To address this gap, work explores essential factors that impact intention trust metaverse, purchase they promote, engage behaviors. Specifically, framework is developed integrates influencers’ efforts, perceived coolness, anthropomorphism, evangelism, into comprehensive conceptual research model. Survey results obtained from 713 respondents US demonstrate anthropomorphism positively influence evangelism. The findings also indicate encourages evangelism mediates relationship between features, behavior. This study’s significance lies its focus on evolving dynamics It considers how features efforts brand-related attitudes offering valuable insights advancement of practice.
Язык: Английский
Процитировано
0
Cogent Business & Management, Год журнала: 2025, Номер 12(1)
Опубликована: Фев. 27, 2025
Язык: Английский
Процитировано
0