A review of GPT Chat applications in Marketing

Salud Ciencia y Tecnología - Serie de Conferencias, Год журнала: 2023, Номер 2, С. 514 - 514

Опубликована: Окт. 20, 2023

The purpose of this research is to determine what are the uses GPT Chat in Marketing according academic literature published between 2020 and 2023? It seeks analyze applications chat industry, achieving: (i) explain main characteristics Chat, based on collection information from Open AI; (ii) identify advantages disadvantages marketing, review scientific papers, (iii) compare marketing. To end, a qualitative was developed with descriptive scope indexed EBSCO, Science Direct Google Scholar 2023, specifically 30 papers. This provided evidence that can be used for content creation, consumer insight, personalized marketing strategy development, segment targeting, copywriting, market research, report development cost reduction. Despite its implementation faces great challenges, due lack knowledge about social impact, causing people feel mistrust reliability.

Язык: Английский

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The illusion of artificial inclusion

arXiv (Cornell University), Год журнала: 2024, Номер unknown

Опубликована: Янв. 1, 2024

Human participants play a central role in the development of modern artificial intelligence (AI) technology, psychological science, and user research. Recent advances generative AI have attracted growing interest to possibility replacing human these domains with surrogates. We survey several such "substitution proposals" better understand arguments for against substituting AI. Our scoping review indicates that recent wave proposals is motivated by goals as reducing costs research work increasing diversity collected data. However, ignore ultimately conflict foundational values participants: representation, inclusion, understanding. This paper critically examines principles underlying participation help chart out paths future truly centers empowers participants.

Язык: Английский

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The Influence of AI-Driven Content Marketing on Companies’ Decisions

Опубликована: Янв. 1, 2024

Язык: Английский

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Synthetic WOM? The Emergence of Generative Artificial Intelligence-Induced Recommendations

Journal of Computer Information Systems, Год журнала: 2024, Номер unknown, С. 1 - 18

Опубликована: Окт. 25, 2024

This paper examines how Generative Artificial Intelligence (GAI) influences word-of-mouth (WOM) in travel and hospitality, focusing on synthetic WOM (syWOM). It explores GAI-driven reshapes traveler interactions decision-making an experience-centric industry. Using a literature review conceptual analysis approach1, this study the integration of GAI tools, such as ChatGPT, to enhance experiences. The presented highlights GAI's potential inducing syWOM its effects perceptions behaviors. Additionally, it addresses emerging role WOM, emphasizing need for further research impact planning engagement. presents fresh view interaction with travel, aiming inform future practical applications personalized

Язык: Английский

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ChatGPT and CLT: Investigating Differences in Multimodal Processing

Journal of Economy and Technology, Год журнала: 2024, Номер unknown

Опубликована: Дек. 1, 2024

Язык: Английский

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