Journal of Metaverse,
Год журнала:
2025,
Номер
5(1), С. 51 - 63
Опубликована: Март 12, 2025
The
Metaverse
is
significantly
transforming
e-commerce
by
providing
immersive
and
interactive
virtual
shopping
environments.
This
study
explores
the
qualitative
aspects
user
interactions
that
shape
customer
experiences
on
platforms.
research
uses
Fuzzy
DEMATEL
(FDEMATEL)
technique
to
identify
prioritize
11
key
factors
influencing
digital
experiences,
derived
from
literature
expert
opinions.
FDEMATEL
approach
effectively
examines
causal
relationships
among
these
factors,
reducing
bias
associated
with
imprecise
human
judgments.
reveals
flow,
immersion,
ease
of
use
are
prominent
while
informativeness,
media
richness,
risk
critical
cause
for
successful
retail
These
findings
offer
valuable
insights
managers
platform
developers
enhance
experiences.
uniquely
identifies
analyzes
success
a
comprehensive
understanding
can
drive
Journal of Open Innovation Technology Market and Complexity,
Год журнала:
2024,
Номер
10(3), С. 100338 - 100338
Опубликована: Июль 6, 2024
The
integration
of
Artificial
Intelligence
(AI)
in
business
settings
is
rapidly
increasing,
yet
significant
limitations
hinder
its
effective
use
and
adoption.
Understanding
these
their
interrelationships
crucial
for
enhancing
AI
implementation.
Despite
growing
research,
there
a
lack
comprehensive
model
that
systematically
identifies
elucidates
the
factors
influencing
environments.
This
study
employs
Interpretive
Structural
Modeling
(ISM),
combined
with
MICMAC
analysis
an
extensive
literature
review,
to
develop
such
model.
We
identified
15
key
analyzed
driving
dependence
powers
understand
interrelationships.
Most
factors,
as
contextual
understanding,
transparency,
intuition,
emotional
intelligence,
ethics,
bias,
tacit
knowledge,
creativity,
credibility,
reliability,
were
found
be
autonomous.
Accountability
privacy
emerged
strongest
forces,
while
trust
adaptability
exhibited
highest
lowest
power.
research
offers
understanding
interrelationships,
providing
valuable
insights
managers
businesses.
findings
can
aid
making
more
informed
decisions
about
implementation
developing
strategies
mitigate
limitations.
Furthermore,
emphasizes
importance
combining
human
insight
overcome
challenges.
However,
using
ISM
technique
could
involve
subjective
judgment
from
experts.
Journal of Consumer Behaviour,
Год журнала:
2024,
Номер
23(6), С. 2826 - 2845
Опубликована: Июль 13, 2024
Abstract
Consumers
find
it
increasingly
compelling
to
immerse
themselves
in
the
metaverse,
a
trend
that
will
likely
continue.
Although
metaverse
has
retailing
potential,
understanding
empirically
its
effects
on
consumer
behavior
is
still
underexplored.
Our
study
investigating
interactions
this
hyper‐connected
shopping
environment
uses
scenario‐based
data
from
262
consumers
and
multimethod
quantitative
approach
examine
integrative
behavioral
model,
revealing
perceptions
of
affordances,
their
impact
self‐efficacy,
role
trust,
immersion,
flow
experiences
participation
platforms.
Perceived
enjoyment
emerges
as
critical
driver
participation.
This
provides
convincing
empirical
evidence
drivers
specific
experiences,
going
beyond
current
context,
mainly
at
conceptual
level.
The
findings
provide
actionable
insights
for
practitioners
enhance
engagement.
