Young Consumers Insight and Ideas for Responsible Marketers,
Год журнала:
2025,
Номер
unknown
Опубликована: Май 2, 2025
Purpose
Based
on
signaling
theory,
this
study
aims
to
examine
the
impact
of
three
influencer-related
attributes
(i.e.
credibility,
homophily
and
popularity)
consumers’
emotional
responses
pride
hope)
their
intention
buy
second-hand
luxury
(SHL)
goods.
Design/methodology/approach
With
data
obtained
from
409
young
YouTube
users
in
Taiwan,
proposed
hypotheses
were
examined
using
partial
least
squares-structural
equation
modeling
(PLS-SEM)
fuzzy-set
qualitative
comparative
analysis
(fsQCA).
Findings
The
PLS-SEM
results
showed
that
significantly
trigger
consumer
hope,
which
turn
stimulate
purchase
toward
SHL
products.
fsQCA
supplemented
findings,
indicating
four
configurations
boosting
intention.
Originality/value
Although
scholars
are
increasingly
interested
goods
due
eco-friendly
appeal,
there
remains
an
untapped
opportunity
harness
potential
social
media
influencers
driving
purchases
within
realm.
findings
enrich
literature
influencer
marketing
offer
practical
implications
for
brands
advertisers
creating
impactful
strategies
influence
behavior
foster
a
culture
sustainable
consumption.
Journal of Asia Business Studies,
Год журнала:
2025,
Номер
unknown
Опубликована: Апрель 21, 2025
Purpose
This
study
aims
to
explore
the
crucial
role
of
TikTok
in
enhancing
museum
visibility
and
digital
engagement
across
social
media
brand
communities.
Specifically,
authors
investigate
users’
creators’
mechanisms
driving
dissemination
museum-related
content.
We
identify
key
dimensions
co-creation
within
#museumtok
landscape,
extending
understanding
contribution
value
cultural
industry.
Design/methodology/approach
A
qualitative
approach
based
on
mixed
methods
is
used.
In
Study
1,
content
thematic
analysis
are
performed
using
NVivo
14
nine
videos,
analysing
9,223
user
comments
reveal
recurring
themes.
2,
sentiment
conducted
Python’s
Natural
Language
Toolkit
Vader
Lexicon.
Finally,
scores
calculated
assess
involvement.
Findings
develop
two
critical
experience:
MuseumCriticism
MuseumStorytelling.
These
themes
reflect
a
fundamental
shift
museums’
from
mere
exhibition
spaces
vehicles
for
storytelling
ethical
debates.
enables
conversations,
where
creators
influence
perceptions.
Sentiment
shows
predominance
positive
sentiments.
It
sheds
light
proactive
museum’s
visibility.
However,
criticism-focused
videos
elicit
negative
sentiments,
indicating
need
moderation
when
addressing
issues.
Originality/value
The
enhances
media’s
heritage
communication,
offering
managerial
insights
leveraging
platforms
engage
younger
audiences
effectively.
By
outlining
five
distinct
subdimensions
phenomenon,
provide
actionable
strategies
build
stronger
connections
with
demographics.
Future Business Journal,
Год журнала:
2025,
Номер
11(1)
Опубликована: Апрель 24, 2025
Abstract
Purpose
The
increasing
consumer
interest
in
second-hand
fashion
is
reshaping
the
retail
landscape,
yet
concerns
about
perceived
risks
and
value
continue
to
influence
purchasing
behaviors.
While
existing
research
highlights
sustainability
affordability
as
key
drivers
of
thrift
shopping,
impact
(functional
social)
on
customer
switching
behavior
remains
underexplored.
This
study
examines
how
perceptions
clothing
their
decision
switch
from
new
used
fashion,
integrating
theories
risk
behavior.
By
addressing
this
gap,
contributes
a
deeper
understanding
barriers
motivations
behind
adoption.
Design/methodology/approach
employs
mixed-method
approach
comprehensively
analyze
toward
clothing.
qualitative
phase
includes
in-depth
interviews
with
an
industry
expert
20
hand
consumers,
providing
nuanced
insights
into
barriers.
quantitative
consists
online
survey
290
respondents
,
statistically
examining
relationships
between
using
correlation
analysis
reliability
testing.
both
insights,
ensures
holistic
factors
influencing
Findings
Analysis
data
SPSS
revealed
that
customers’
significantly
affect
concerning
clothes.
Originality/value
dynamics
perception
market
context
clothing,
highlighting
role
decision-making
processes.
Young Consumers Insight and Ideas for Responsible Marketers,
Год журнала:
2025,
Номер
unknown
Опубликована: Май 2, 2025
Purpose
Based
on
signaling
theory,
this
study
aims
to
examine
the
impact
of
three
influencer-related
attributes
(i.e.
credibility,
homophily
and
popularity)
consumers’
emotional
responses
pride
hope)
their
intention
buy
second-hand
luxury
(SHL)
goods.
Design/methodology/approach
With
data
obtained
from
409
young
YouTube
users
in
Taiwan,
proposed
hypotheses
were
examined
using
partial
least
squares-structural
equation
modeling
(PLS-SEM)
fuzzy-set
qualitative
comparative
analysis
(fsQCA).
Findings
The
PLS-SEM
results
showed
that
significantly
trigger
consumer
hope,
which
turn
stimulate
purchase
toward
SHL
products.
fsQCA
supplemented
findings,
indicating
four
configurations
boosting
intention.
Originality/value
Although
scholars
are
increasingly
interested
goods
due
eco-friendly
appeal,
there
remains
an
untapped
opportunity
harness
potential
social
media
influencers
driving
purchases
within
realm.
findings
enrich
literature
influencer
marketing
offer
practical
implications
for
brands
advertisers
creating
impactful
strategies
influence
behavior
foster
a
culture
sustainable
consumption.
