Does strategic return promote word-of-mouth recommendation? An empirical study based on consumption experience theory DOI

Hongchao Zhang,

Kunlu Zhou,

Hang Chen

и другие.

Electronic Commerce Research, Год журнала: 2024, Номер unknown

Опубликована: Дек. 18, 2024

Язык: Английский

Brand-transformed or celebrity-transformed? The effect of different role-transformed virtual influencers on purchase intention DOI
Xueying Wang, Yuexian Zhang

Journal of Retailing and Consumer Services, Год журнала: 2025, Номер 86, С. 104318 - 104318

Опубликована: Май 12, 2025

Язык: Английский

Процитировано

0
Driving the Change: How Do Personal Factors and Socio-Economic Context Influence Electric Vehicles Adoption Across Europe? DOI
Valerio Schiaroli, Luca Fraccascia

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

0
Does strategic return promote word-of-mouth recommendation? An empirical study based on consumption experience theory DOI

Hongchao Zhang,

Kunlu Zhou,

Hang Chen

и другие.

Electronic Commerce Research, Год журнала: 2024, Номер unknown

Опубликована: Дек. 18, 2024

Язык: Английский

Процитировано

0