Unveiling the Power of AI Fitness Apps

Journal of Global Information Management, Год журнала: 2025, Номер 33(1), С. 1 - 28

Опубликована: Май 12, 2025

Artificial intelligence (AI) technologies are rapidly being deployed to develop AI-powered applications, including AI fitness apps. These AI-enhanced apps more intelligent and human-like than their conventional counterparts, offering users a highly engaging personalized experience. However, the underlying mechanisms driving these experiences require further exploration. This research focuses on two key attributes of AI—perceived (PI) perceived anthropomorphism (PA)—and investigates effects user behavioral intentions through various gratifications in context Using survey data from 408 participants, our empirical findings reveal that PI PA significantly influence users' use purchase apps, primarily by enhancing such as exercise enjoyment, social presence, interaction. provide valuable insights guidance for app developers leveraging optimize functionalities enhance engagement.

Язык: Английский

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Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison

Journal of Business Research, Год журнала: 2024, Номер 186, С. 115024 - 115024

Опубликована: Окт. 21, 2024

Язык: Английский

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More Realistic, More Better? How Anthropomorphic Images of Virtual Influencers Impact the Purchase Intentions of Consumers

Journal of theoretical and applied electronic commerce research, Год журнала: 2024, Номер 19(4), С. 3229 - 3252

Опубликована: Ноя. 22, 2024

A growing number of enterprises are using virtual influencers on livestreaming e-commerce platforms to extend the duration for which live streamers stay online. This article uses uncanny valley phenomenon investigate effects level anthropomorphization images purchase intention consumers. We divided into three categories according their anthropomorphization: cartoon (low), medium-realistic (medium), and hyper-realistic (high). identified a U-shaped relationship between consumers’ intention. Virtual represented by enhanced intentions consumers, while with reduced them. Algorithmic aversion was found play mediating role in this relation. In addition, self-efficacy had an inhibitory effect inverted anthropomorphism image influencer algorithmic aversion. When image, consumers exhibited strongest aversion, lowest intention, most significant inhibition self-efficacy. work provides guidance designing marketing-related activities platforms.

Язык: Английский

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How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues

Journal of Research in Interactive Marketing, Год журнала: 2024, Номер unknown

Опубликована: Окт. 18, 2024

Purpose This study explores the influence of textual social cues on virtual influencers' perceived attractiveness, homophily and credibility, their impact consumers' purchase intentions. The moderating role anthropomorphism is also assessed. Design/methodology/approach A randomized between-subjects experiment with 265 participants (134 low cue/131 high cue) was conducted. Participants viewed a fictional influencer’s media profile post, then completed survey. Partial least squares structural equation modeling (PLS-SEM) analysis used to examine effects attitude homophily, credibility intention as well anthropomorphism. Findings found that directly attractiveness which significantly influencer credibility. Credibility, in turn, strongly predicted intention. Practical implications Incorporating into create likable persona can help overcome novelty effect build lasting relationships followers. Marketers should use cues, like emojis self-disclosure, enhance marketing effectiveness select influencers aligned target audience. Originality/value among first explore influencers, extending source model information processing theory context.

Язык: Английский

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Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts

Psychology and Marketing, Год журнала: 2024, Номер unknown

Опубликована: Ноя. 26, 2024

ABSTRACT The current research examines the impact of using AI‐generated images (vs. real photographs) in social media posts green influencers, by relying on schema congruity theory. Three experimental studies show that compared to photographs, use are less likely receive favorable consumer responses. This effect arises from incongruity between gen‐AI and activated post, which causes a) lower perceived appropriateness a image context, leading b) authenticity post. In attempting counter this negative AI, reason for is ineffective but generated purpose‐built AI aligns with cause fully mitigates observed issue. By identifying explaining specific work extends influencers general marketing. Findings encourage sustainable brands cautiously.

Язык: Английский

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Virtual personalities, real bonds: anthropomorphised virtual influencers’ impact on trust and engagement

Journal of Consumer Marketing, Год журнала: 2025, Номер unknown

Опубликована: Янв. 7, 2025

Purpose This study aims to understand the relationship among anthropomorphic features, perceived authenticity on customer engagement and electronic word of mouth using integration realism trust theory in context virtual influencers (VI). research also investigates moderation brand familiarity both focal aspects (cognitive affective), cues authenticity. Design/methodology/approach A mall-intercept survey approach was used collect responses a structured from 377 respondents India. The proposed model tested structural equation modelling. Findings findings indicate that physical cognitive features influence trust. However, affective is only influenced by Apart this, higher levels VI contribute towards lead sharing mouth. Finally, moderates between emotional Practical implications popularity driving companies redesign their marketing strategies. Due limitations human influencers, are allocating budgets for VI-based it still unclear how consumers perceive as endorser what would be its implications. suggests looking such physical, humanness VI, along with authentic content shared through them instil Once built, will engaged say positive things about VI. Originality/value fills gap examining contributed dimensions further enhancing examined antecedents.

Язык: Английский

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The Moderating Role of Homophily and Need for Uniqueness in the Relationship Between Anthropomorphism of Virtual Influencer and Intention to Imitate and Word of Mouth

International Journal of Human-Computer Interaction, Год журнала: 2025, Номер unknown, С. 1 - 12

Опубликована: Янв. 10, 2025

With the recent gradual reduction in negative perceptions of virtual influencers (VIs), understanding how consumers perceive VIs' anthropomorphism and its impact on forming consumer relationships is critical for increasing marketing effectiveness. To gain a better form with VIs, this study examined VI characteristics as well personalities. The study's data were collected from sample 266 social media users. results show that VI's positively affected parasocial relationship (PSR). This association was reinforced by homophily, whereas neede uniqueness dampened it. PSR influenced trust, intention to imitate, word-of-mouth (WOM). Moreover, trust imitation WOM. aimed broaden theoretical understanding, specifically consumers' responses which an emerging research area, while providing practical recommendations companies incorporating VIs into their strategies.

Язык: Английский

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Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam

Journal of Retailing and Consumer Services, Год журнала: 2025, Номер 84, С. 104256 - 104256

Опубликована: Фев. 10, 2025

Язык: Английский

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Virtual Influencers’ Language Style and Consumer Purchase Intentions

Modern Marketing, Год журнала: 2025, Номер 15(01), С. 54 - 65

Опубликована: Янв. 1, 2025

Язык: Английский

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Between human and AI influencers: parasocial relationships, credibility, and social capital formation in a collectivist market: a study of TikTok users in the Middle East

Discover Sustainability, Год журнала: 2025, Номер 6(1)

Опубликована: Фев. 18, 2025

Язык: Английский

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