International Journal of Consumer Studies,
Год журнала:
2025,
Номер
49(3)
Опубликована: Апрель 24, 2025
ABSTRACT
Artificial
intelligence
service
agent
(AISA)
anthropomorphism
is
increasingly
applied
in
situations
to
deliver
consumers
a
more
personalized
experience.
Extensive
research
has
explored
it
over
the
past
decade.
However,
body
of
knowledge
about
this
domain
remains
fragmented
due
lack
comprehensive
review.
This
paper
aims
understand
through
framework‐based
systematic
literature
review
approach.
We
conducted
an
in‐depth
analysis
149
peer‐reviewed
articles
retrieved
on
April
25,
2024.
Significant
results
include
(a)
analyzing
profiling
(i.e.,
publication,
journal,
citation,
and
country
analysis),
(b)
synthesizing
findings
based
theories‐contexts‐characteristics‐methods
(TCCM)
framework,
(c)
proposing
future
agendas
TCCM
framework.
The
present
concludes
that
experiencing
rapid
growth,
evidenced
by
increasing
number
citations,
wide
range
publications
reputable
journals,
notable
surge
international
collaboration.
Furthermore,
AISA
affects
outcomes
related
AISA,
product,
brand,
even
company
via
cognitive,
affective,
social
mediators.
Service‐,
AISA‐,
consumer‐related
factors
moderate
these
effects.
Based
gap
analysis,
we
propose
directions.
Our
advances
affecting
consumer
responses.
It
offers
valuable
insights
for
practitioners
effectively
deploying
anthropomorphic
AISAs
serve
appropriate
contexts.
Frontiers in Communication,
Год журнала:
2025,
Номер
10
Опубликована: Апрель 10, 2025
In
recent
years,
along
with
the
rapid
development
of
Internet
technology
and
drastic
changes
in
consumption
patterns,
live
streaming
commerce
has
gradually
become
an
emerging
business
model
that
attracts
participation
consumers.
Based
on
parasocial
interaction
social
presence
created
by
commerce,
this
study
uses
SmartPLS
software
to
exam
impact
impulsive
purchase
context.
According
empirical
analysis
407
valid
questionnaire
data
from
China
through
online
survey,
consumers’
anxiety
fear
missing
out
have
a
significant
positive
effect
interaction,
while
their
narrative
involvement
non-significant
interaction.
Social
significantly
purchase.
Consumers’
smartphone
addiction
had
presence.
This
extends
existing
research
findings
regarding
consumer
commerce.
addition,
provides
evidence
mediate
relationship
between
characteristics
International Journal of Consumer Studies,
Год журнала:
2025,
Номер
49(3)
Опубликована: Апрель 24, 2025
ABSTRACT
Artificial
intelligence
service
agent
(AISA)
anthropomorphism
is
increasingly
applied
in
situations
to
deliver
consumers
a
more
personalized
experience.
Extensive
research
has
explored
it
over
the
past
decade.
However,
body
of
knowledge
about
this
domain
remains
fragmented
due
lack
comprehensive
review.
This
paper
aims
understand
through
framework‐based
systematic
literature
review
approach.
We
conducted
an
in‐depth
analysis
149
peer‐reviewed
articles
retrieved
on
April
25,
2024.
Significant
results
include
(a)
analyzing
profiling
(i.e.,
publication,
journal,
citation,
and
country
analysis),
(b)
synthesizing
findings
based
theories‐contexts‐characteristics‐methods
(TCCM)
framework,
(c)
proposing
future
agendas
TCCM
framework.
The
present
concludes
that
experiencing
rapid
growth,
evidenced
by
increasing
number
citations,
wide
range
publications
reputable
journals,
notable
surge
international
collaboration.
Furthermore,
AISA
affects
outcomes
related
AISA,
product,
brand,
even
company
via
cognitive,
affective,
social
mediators.
Service‐,
AISA‐,
consumer‐related
factors
moderate
these
effects.
Based
gap
analysis,
we
propose
directions.
Our
advances
affecting
consumer
responses.
It
offers
valuable
insights
for
practitioners
effectively
deploying
anthropomorphic
AISAs
serve
appropriate
contexts.
