Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2024,
Номер
unknown
Опубликована: Сен. 18, 2024
Purpose
This
study
explores
how
the
effects
of
youth-oriented
values
influence
behavioural
attitudes
towards
online
conspicuous
activities
during
travel,
leading
to
their
further
consumption
travel
behaviour.
Design/methodology/approach
applied
a
mixed-methods
approach.
Semi-structured
interviews
were
conducted
with
20
young
tourists
extract
value
measurement
scale.
A
systematic
survey
was
in
renovated
heritage
site
China.
PLS-SEM
analysis
performed
on
322
responses
test
proposed
hypotheses.
Findings
The
results
semi-structured
supplement
seven
new
items
and
form
scale
16
three
dimensions
(self-identification,
peer-identification
eagerness
change).
reveal
that
all
significantly
information
searching
content
generation,
these
two
are
positively
related
continuous
travel.
openness
trait
moderates
relationship
between
self-identification
generation.
Originality/value
contributes
youth
tourism
research
It
provides
insights
operators
formulate
strategies
develop
tourist
market
cultural
context.
Forests,
Год журнала:
2025,
Номер
16(3), С. 463 - 463
Опубликована: Март 5, 2025
Tourist
perceived
value
is
an
important
antecedent
to
loyalty
by
enhancing
satisfaction,
revisiting
intentions,
and
recommendations,
thereby
promoting
sustainable
development
of
forest
parks.
However,
existing
research
has
not
sufficiently
examined
the
configurations
in
relation
increasing
tourist
specifically
context
parks,
representing
a
notable
gap
literature
that
requires
further
investigation.
To
address
this
gap,
both
covariance-based
structural
equation
model
(CB-SEM)
fuzzy-set
qualitative
comparative
analysis
(fsQCA)
models
were
conducted
explore
joint
effects
on
identify
pathways
dimensions
increase
loyalty,
based
Value-Satisfaction-Loyalty
Chain
model.
A
total
404
valid
questionnaires
collected
from
436
visitors
Yingde
National
Forest
Park
southern
China.
Among
respondents,
54.2%
male,
nearly
50%
over
36
years
old,
60%
held
university
degree.
The
results
indicate
significantly
influences
with
satisfaction
playing
crucial
mediating
role
between
loyalty.
Notably,
indirect
effect
mediated
was
found
be
greater
than
direct
Five
distinct
identified
for
categorized
into
three
models:
economic
value-driven
model,
functional
epistemic
dual-core
driven
emotional
social
Additionally,
four
which
subsequently
improves
These
grouped
two
modes:
plus
This
study
introduces
innovative
perspective
relationship
identifying
key
factors
within
five
enhance
satisfaction.
Moreover,
it
extends
application
theory
park
context.
findings
provide
valuable
insights
managers,
guiding
them
through
targeted
revisit
intentions
ultimately
supporting
park’s
development.
influence
individual
items
along
identification
optimal
item
combinations
necessitates
Furthermore,
deeper
exploration
heterogeneity
improving
required.
Frontiers in Sustainable Food Systems,
Год журнала:
2025,
Номер
9
Опубликована: Апрель 4, 2025
Background
In
the
context
of
increasingly
prominent
global
environmental
issues,
green
consumption
has
gradually
become
an
important
component
sustainable
development
strategies.
However,
mechanism
through
which
advertising,
as
a
key
medium
for
conveying
protection
concepts,
influences
organic
food
purchase
intention
not
been
systematically
explored.
This
study
focuses
on
how
advertising
psychological
and
behavioral
processes
consumers.
Methods
Based
Stimulus-Organism-Response
(SOR)
theory,
this
constructs
relationship
model
between
receptivity,
perceived
value,
trust,
intention.
Empirical
data
were
collected
questionnaire
survey
Chinese
consumers,
SPSS
AMOS
software
used
analysis
to
validate
applicability
research
test
hypotheses.
Results
A
total
447
valid
samples
collected,
measurement
tools
found
be
reliable
valid.
The
fit
indices
indicated
good
fit,
adequately
explaining
relationships
variables.
All
hypotheses
received
significant
support,
showing
that
receptivity
direct
effect
intention,
well
indirect
value
trust.
Conclusion
Green
consumers’
dual
mediation
mechanisms
provides
theoretical
support
field
consumer
behavior
offers
practical
references
businesses
optimize
marketing
strategies,
enhance
foster
recognition.
