Customer evangelists: Elevating hospitality through digital competence, brand image, and corporate social responsibility
International Journal of Hospitality Management,
Год журнала:
2025,
Номер
126, С. 104085 - 104085
Опубликована: Янв. 17, 2025
Язык: Английский
Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model
Journal of Retailing and Consumer Services,
Год журнала:
2024,
Номер
82, С. 104123 - 104123
Опубликована: Окт. 13, 2024
Язык: Английский
Green Loyalty: Cultivating Sustainable Customer Relationships Through Green Marketing
Emerald Publishing Limited eBooks,
Год журнала:
2025,
Номер
unknown, С. 69 - 82
Опубликована: Апрель 16, 2025
Язык: Английский
How do online sales channels affect global product purchases? The role of CSR and cross-country differences
Journal of Retailing and Consumer Services,
Год журнала:
2024,
Номер
81, С. 104049 - 104049
Опубликована: Авг. 28, 2024
Язык: Английский
How CSR communication and value co-creation shape consumer well-being and brand love in the post-COVID-19 pandemic: evidence from the UK
Corporate Communications An International Journal,
Год журнала:
2024,
Номер
unknown
Опубликована: Сен. 9, 2024
Purpose
Drawing
upon
the
service-dominant
logic
(S-D
logic)
and
elaboration
likelihood
model
(ELM),
this
paper
provides
an
integrative
to
investigate
how
argument
quality
source
credibility
of
CSR
communication
affects
customer
value
co-creation
behavior,
resulting
in
increased
brand
trust.
Additionally,
it
unveils
trust
perception
COVID-19
risk
influence
both
love
subjective
well-being.
Design/methodology/approach
The
data
study
were
collected
through
survey
questionnaire
from
304
coffee
shop
customers
using
convenience
sampling
tested
partial
least
squares
structural
equation
modeling
(PLS-SEM)
technique
validate
its
model.
Findings
research
findings
confirm
positive
association
between
(i.e.
participation
citizenship
behavior).
By
contrast,
is
revealed
have
a
significantly
effect
on
behavior
(CCB)
but
non-significant
(CPB).
identifies
that
promotes
Finally,
indicate
Originality/value
This
contributes
literature
S-D
new
insights
for
marketers
advertisers
manage
brands
post-pandemic
scenario
communications.
Furthermore,
theoretically
extends
ELM
research.
expands
relevant
by
clarifying
relationships
risk,
Язык: Английский
Social order or social justice? The relationship of political ideology with consumer preferences for Corporate Social Responsibility
Journal of Retailing and Consumer Services,
Год журнала:
2024,
Номер
82, С. 104128 - 104128
Опубликована: Окт. 19, 2024
Язык: Английский
Ecoproducts in the Dynamic Era of Digital Communication: A Neuromarketing Study of Users’ Emotional Reactions on Social Media
Communication Today,
Год журнала:
2024,
Номер
unknown, С. 84 - 111
Опубликована: Ноя. 24, 2024
In
the
present
era,
where
social
media
have
become
a
primary
tool
for
interaction
between
brands
and
consumers,
importance
of
emotional
reactions
triggered
by
observing
public
comments
is
increasingly
emphasised.
This
study
analyses
how
these
shape
decision-making
process
when
purchasing
eco-friendly
products.
The
aim
this
to
bridge
gap
in
analysis
from
users
who
are
exposed
various
unofficial
information
published
on
while
gathering
about
eco-products,
which
can
significantly
influence
their
decisions.
objective
examine,
compare,
evaluate
positive
negative
sentiment
user
affects
perception
value
eco-products
amongst
other
users.
findings
indicate
that
posts
with
foster
increased
engagement
favourable
products,
lead
doubt
frustration.
neuromarketing
experiment,
we
found
81.8%
respondents
considered
visual
design
eco-product
ecological
brand
message
attractive,
63.6%
reporting
had
significant
impact
brand.
These
results
support
hypothesis
strong
factor
consumer
decision-making,
suggesting
reviews
may
serve
as
proof,
cause
cognitive
dissonance.
Through
study,
contribute
deeper
understanding
dynamics
digital
communication
has
implications
marketing
strategies
brands.
Язык: Английский
Economic Aspects of Sustainable Development: Eco-Branding in Manufacturing Enterprises from Kazakhstan
Sustainability,
Год журнала:
2024,
Номер
17(1), С. 36 - 36
Опубликована: Дек. 25, 2024
Economic
science
provides
a
rich
methodological
toolkit
for
sustainable
development
combined
with
the
principles
of
circular
economy
and
green
marketing.
The
practical
adaptation
set
assessment
tools
helped
realisation
goal
this
study
in
form
systematisation
interaction
factors
between
economic
growth
environmental
branding
industrial
companies
Republic
Kazakhstan.
Descriptive
models
were
used
to
assess
technological
state
enterprises
analyse
effectiveness
capital
investments
implementation
technology
projects
social
investments.
In
course
research
population’s
requests
manufacturers
products,
it
was
found
out
that
requirements
characteristics
finished
products
have
increased,
price
ecological
is
concern.
Producers
end
consumers
can
be
brought
closer
together
through
eco-branding,
creation
special
platforms
integration
participants.
To
unlock
reserves
growth,
proposed
investment
flows
participation
should
intensified
order
increase
eco-cultural
transformation
eco-consumers
new
generation.
Язык: Английский