Journal of Consumer Behaviour,
Год журнала:
2024,
Номер
23(6), С. 3061 - 3081
Опубликована: Авг. 26, 2024
Abstract
Understanding
the
metaverse
experience
(MEX)
is
paramount
to
allow
companies
exploit
its
potential
and
align
with
consumers'
expectations.
Accordingly,
this
paper
develops
a
scale
identify
main
dimensions
that
define
MEX
as
well
investigate
which
constituent
of
are
more
suited
enhance
attitude
toward
metaverse,
key
element
foster
exploratory
behavior.
By
drawing
on
research
design
based
multiple
stages
including
qualitative
quantitative
data
analysis,
measure
includes
six
dimensions:
sensory/affective,
intellectual,
behavioral,
relational,
interoperability,
safety.
The
relational
were
found
non‐significant
showing
built
experiential
sensory/emotional,
These
also
directly
affect
metaverse.
contributes
current
discussion
by
offering
first
tested
reliable
MEX.
Digital Policy Regulation and Governance,
Год журнала:
2024,
Номер
unknown
Опубликована: Сен. 23, 2024
Purpose
Recent
growth
of
metaverse
adoption
has
impacted
the
nonfungible
tokens
(NFTs)
which
is
becoming
increasingly
attractive.
Recently,
researchers
have
explored
NFTs
in
platform.
However,
considering
risk
involved
transaction,
need
for
trust
on
NFT
transaction
arises.
Drawing
transfer
theory,
this
study
aims
to
fill
gap
by
investigating
process
from
platform
and
online
payment.
Moreover,
moderating
effect
perceived
effectiveness
dispute
resolution
(PEDR)
between
explored.
Design/methodology/approach
This
adopts
an
empirical
approach
using
a
questionnaire
survey
India
based
simple
random
sampling
technique
analyzed
structural
equation
modeling
through
Smart
PLS
software.
Findings
The
findings
reveal
that
users
with
higher
disposition
will
platforms,
payments
transactions
metaverse.
Also,
reveals
transfers
toward
metaverse,
further
leads
intent
NFT.
provides
information
platforms
how
occurs
manage
conflict
attract
use
their
transaction.
Research
limitations/implications
makes
valuable
contribution
identifying
significant
impact
social
influence
explaining
user
within
explores
established
conventional
payment
mechanisms
translates
contributes
trust-building
transactional
contexts
virtual
worlds.
Practical
implications
implies
ensuring
robust
security
measures
transactions,
such
as
two-factor
authentication,
blockchain
verification
secure
wallets,
can
reassure
different
levels
disposition.
Social
Metaverse
should
focus
educating
about
operates
environment
providing
tutorials,
FAQs
support
channels
help
navigate
confidently.
Highlighting
measures,
rights
privacy
protections
enhance
Originality/value
To
best
authors’
knowledge,
research
it
first
its
kind
explore
factors
affecting
theory.
Thereby,
developing
substantial
theoretical
practical
contributions
emerging
technology.
International Journal of Human-Computer Interaction,
Год журнала:
2024,
Номер
unknown, С. 1 - 16
Опубликована: Дек. 23, 2024
This
study
aims
to
examine
the
influencing
factors
that
may
enable
or
hinder
user
adoption
of
social
commerce
in
Metaverse.
Drawing
on
Uses
and
Gratification
Theory,
this
proposes
Attitude,
Ubiquity,
Trust,
Perceived
Risk
as
independent
constructs
affect
metaverse.
Additionally,
examines
moderating
role
Technology
Comfort,
E-Word-of-Mouth,
Endowment
Effect
relationship
between
some
adoption.
Data
was
collected
via
online
survey
from
407
Metaverse
users
analyzed
using
Partial
Least
Square
Structural
Equation
Modeling.
The
findings
report
Enjoyment,
Information
Seeking,
Effect,
Attitude
act
note-worthy
positive
predictors
justifies
influence
Comfort
E-Word-of-Mouth.
enriches
literature
metaverse
by
pinpointing
shape
It
also
offers
valuable
managerial
implications,
recommending
strategies
for
businesses
within
Journal of Consumer Behaviour,
Год журнала:
2024,
Номер
23(6), С. 3061 - 3081
Опубликована: Авг. 26, 2024
Abstract
Understanding
the
metaverse
experience
(MEX)
is
paramount
to
allow
companies
exploit
its
potential
and
align
with
consumers'
expectations.
Accordingly,
this
paper
develops
a
scale
identify
main
dimensions
that
define
MEX
as
well
investigate
which
constituent
of
are
more
suited
enhance
attitude
toward
metaverse,
key
element
foster
exploratory
behavior.
By
drawing
on
research
design
based
multiple
stages
including
qualitative
quantitative
data
analysis,
measure
includes
six
dimensions:
sensory/affective,
intellectual,
behavioral,
relational,
interoperability,
safety.
The
relational
were
found
non‐significant
showing
built
experiential
sensory/emotional,
These
also
directly
affect
metaverse.
contributes
current
discussion
by
offering
first
tested
reliable
MEX.
