Original or discounted amount? The mechanism of impact of group-buying bill amount display and peer presence on consumer repurchase intention in restaurants DOI
Yuchen Wang, Rui Guo,

Shihang Yang

и другие.

Journal of Hospitality and Tourism Management, Год журнала: 2024, Номер 60, С. 82 - 93

Опубликована: Июнь 27, 2024

Язык: Английский

Travel photography is important to me! The impact of merchants' photo editing behavior on destination clothes rental intention DOI
Yuchen Wang, Rui Guo

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 104004 - 104004

Опубликована: Июль 22, 2024

Язык: Английский

Процитировано

5
Are top influencers always good? Study on how travel influencers’ follower size affects consumers’ engagement intention DOI
Rui Guo,

Mengmeng Song,

Yuchen Wang

и другие.

Journal of Travel & Tourism Marketing, Год журнала: 2024, Номер 41(8), С. 1038 - 1053

Опубликована: Июль 4, 2024

This study, based on social impact and regulatory mode theories, investigates the mechanisms of engagement intention through scenario experiments. The results indicate that: (1) there exists an inverted U-shaped relationship between travel influencers' follower size consumers' predictive expectations, as well intention; (2) expectations serve instantaneous mediator; (3) compared to locomotion-mode consumers, assessment-mode consumers enhance described above. study offers a novel theoretical perspective marketing undertaken by influencers provides specific recommendations which tourism companies can use in relation influencer marketing.

Язык: Английский

Процитировано

4
How does the metaverse tourism experience form tourists’ happiness: A mixed- methods study DOI
Yuchen Wang, Rui Guo

Journal Of Vacation Marketing, Год журнала: 2025, Номер unknown

Опубликована: Янв. 19, 2025

Based on embodied cognition theory, this study employs a mixed-method approach of grounded theory and fsQCA analyzes the influencing factors configurational paths for tourists’ happiness in metaverse tourism. The results indicate that tourism, is influenced by three dimensions body, perception context. body dimension includes such as fatigue, like immersion context gamification. No single factor alone can generate tourists; it result combination various factors. A cross-national comparison reveals 20 sufficient explaining formation Chinese American tourists, with differences attributed to social cultural variances. research findings not only broaden perspective tourism studies but also provide practical references companies constructing spaces.

Язык: Английский

Процитировано

0
The Impact of Artificial Intelligence on Trustworthiness and Authenticity in Green Influencer Marketing DOI Creative Commons

Chirag Harchandani,

Aditya Singh Chandrawat,

Ayushi Upadhyay

и другие.

Integrated Journal for Research in Arts and Humanities, Год журнала: 2025, Номер 5(2), С. 41 - 46

Опубликована: Март 16, 2025

In recent times, influencer marketing has become one of the crucial components digital tactics. We are living in a social media age where influencers have key voices all fields and initiatives becoming increasingly successful. They started integrating AI into their content, analysis audience engagement processes which can be great benefit to them but at same time, it presents new challenges for authenticity genuineness. The findings research show positive impact Artificial intelligence on Influencer also aims identify faced green how impacts its perceived trustworthiness across major platforms including Instagram, YouTube. Through sustainability-focused posts from survey responses followers, this paper examines difference between AI-enhanced content authentic content. It identifies followers respond preferences affects trust, particularly AI-generated contribute emerging theories marketing.

Язык: Английский

Процитировано

0
Against the Green Schema: How Gen‐AI Negatively Impacts Green Influencer Posts DOI
Priya Narayanan

Psychology and Marketing, Год журнала: 2024, Номер unknown

Опубликована: Ноя. 26, 2024

ABSTRACT The current research examines the impact of using AI‐generated images (vs. real photographs) in social media posts green influencers, by relying on schema congruity theory. Three experimental studies show that compared to photographs, use are less likely receive favorable consumer responses. This effect arises from incongruity between gen‐AI and activated post, which causes a) lower perceived appropriateness a image context, leading b) authenticity post. In attempting counter this negative AI, reason for is ineffective but generated purpose‐built AI aligns with cause fully mitigates observed issue. By identifying explaining specific work extends influencers general marketing. Findings encourage sustainable brands cautiously.

Язык: Английский

Процитировано

3
Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective DOI
Qixuan Liu, Ning Ma, Xiaoyi Zhang

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 82, С. 104107 - 104107

Опубликована: Окт. 9, 2024

Язык: Английский

Процитировано

2
Original or discounted amount? The mechanism of impact of group-buying bill amount display and peer presence on consumer repurchase intention in restaurants DOI
Yuchen Wang, Rui Guo,

Shihang Yang

и другие.

Journal of Hospitality and Tourism Management, Год журнала: 2024, Номер 60, С. 82 - 93

Опубликована: Июнь 27, 2024

Язык: Английский

Процитировано

1