Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 84, С. 104180 - 104180
Опубликована: Дек. 12, 2024
Язык: Английский
Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 83, С. 104159 - 104159
Опубликована: Ноя. 26, 2024
Язык: Английский
Процитировано
4
Online Information Review, Год журнала: 2025, Номер unknown
Опубликована: Янв. 24, 2025
Purpose The metaverse is considered an evolution of the Internet, and it engages users with digital content more seamlessly due to its enhanced immersion diverse applications. current study examines factors affecting intention adopt metaverse. Existing studies on were found insufficient in explaining users’ metaverse, for which companies are investing vast amounts money implementation. fills research gaps literature applies UTAUT2 (Unified Theory Of Acceptance And Use Technology) PAD (Pleasure, Arousal, Dominance) theory SOR (Stimulus-Organism-Response) framework. proposes a conceptual model by including effort expectancy, hedonic motivation, social influence, security personalization as stimuli, arousal, dominance, pleasure, immersive experience perceived value organismic variables response variable, gender moderator. Design/methodology/approach used purposive non-probability sampling approach total 420 responses collected examine model. partial least squares (PLS) technique data analysis using Smart PLS software. Findings study’s findings suggest that influence have highest impact affects Results indicate individuals perceive when provides enjoyment fun well security. Hence, important ensure not only feel hedonically motivated but also secured exert less use Research limitations/implications contributes existing extends association theories applied. fundamental qualities contribute enjoyable nature can users' behavioral responses. Our emphasizes importance executives acknowledging development within Practical implications insights derived from this will serve expand knowledge application developers, offering valuable guidance incorporating these into their processes. By prominently displaying measures, brands demonstrate commitment mitigating risks associated virtual interactions. This includes clearly communicating protocols place protect user privacy providing detailed information about features build trust alleviate concerns. Social highlights how affect toward adoption intent. Specifically, reveals further intent has enhancing customer relationships cocreation different stakeholders. recognizes measures necessary technology. These reactions could include placing regulations standards deal economic effects, making sure ethically, giving priority. Originality/value paper body first kind explore link experience, pleasure metaverse’s point view user’s intention. framework applying context, limits.
Язык: Английский
Процитировано
0
Journal of Computer Information Systems, Год журнала: 2025, Номер unknown, С. 1 - 16
Опубликована: Фев. 12, 2025
Язык: Английский
Процитировано
0
International Journal of Information Management Data Insights, Год журнала: 2025, Номер 5(1), С. 100335 - 100335
Опубликована: Апрель 3, 2025
Язык: Английский
Процитировано
0
Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 82, С. 104144 - 104144
Опубликована: Ноя. 2, 2024
Язык: Английский
Процитировано
3
International Journal of Information Management Data Insights, Год журнала: 2024, Номер 4(2), С. 100302 - 100302
Опубликована: Окт. 28, 2024
Язык: Английский
Процитировано
2
Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 84, С. 104180 - 104180
Опубликована: Дек. 12, 2024
Язык: Английский
Процитировано
0