Metaverse platform attributes and customer experience measurement
Journal of Retailing and Consumer Services,
Год журнала:
2024,
Номер
83, С. 104159 - 104159
Опубликована: Ноя. 26, 2024
Язык: Английский
Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory
Journal of Business Research,
Год журнала:
2025,
Номер
190, С. 115219 - 115219
Опубликована: Фев. 5, 2025
Язык: Английский
Grocery shopping in metaverse: understanding drivers and barriers
EuroMed Journal of Business,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 22, 2025
Purpose
This
study
aims
to
enhance
our
understanding
of
customer
expectations
and
experiences
in
grocery
shopping
within
the
metaverse.
It
investigates
factors
influencing
satisfaction
driving
continued
engagement
with
metaverse
platforms,
offering
insights
into
drivers
adoption
barriers
usage.
Design/methodology/approach
Adopting
a
qualitative
netnographic
approach,
this
analysed
reactions
Walmart’s
virtual
store
demonstration.
Data
were
collected
from
user
comments
on
YouTube,
TikTok,
Twitter
Reddit.
Thematic
analysis
was
employed
identify
key
contributing
dissatisfaction
experiences.
Findings
The
reveals
three
major
shaping
subsequent
positive
intentions
toward
metaverse:
social,
functional
hedonic
stimuli.
Eight
critical
affecting
experience
are
identified:
functional,
hedonic,
financial,
privacy,
safety,
ownership
atmospherics
concerns,
including
tactile,
acoustic
visual
elements.
Research
limitations/implications
findings
derived
social
media
which
may
limit
generalisability.
Future
studies
could
adopt
mixed-methods
approach
validate
these
across
broader
datasets.
Originality/value
work
is
first
research
examine
offers
valuable
expectations,
barriers,
laying
groundwork
for
further
exploration
applications
retail.
Язык: Английский
Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services
Journal of Retailing and Consumer Services,
Год журнала:
2024,
Номер
84, С. 104205 - 104205
Опубликована: Дек. 18, 2024
Язык: Английский
How do young-oriented values facilitate conspicuous consumption travel behaviour through information searching and content generation?
Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2024,
Номер
unknown
Опубликована: Сен. 18, 2024
Purpose
This
study
explores
how
the
effects
of
youth-oriented
values
influence
behavioural
attitudes
towards
online
conspicuous
activities
during
travel,
leading
to
their
further
consumption
travel
behaviour.
Design/methodology/approach
applied
a
mixed-methods
approach.
Semi-structured
interviews
were
conducted
with
20
young
tourists
extract
value
measurement
scale.
A
systematic
survey
was
in
renovated
heritage
site
China.
PLS-SEM
analysis
performed
on
322
responses
test
proposed
hypotheses.
Findings
The
results
semi-structured
supplement
seven
new
items
and
form
scale
16
three
dimensions
(self-identification,
peer-identification
eagerness
change).
reveal
that
all
significantly
information
searching
content
generation,
these
two
are
positively
related
continuous
travel.
openness
trait
moderates
relationship
between
self-identification
generation.
Originality/value
contributes
youth
tourism
research
It
provides
insights
operators
formulate
strategies
develop
tourist
market
cultural
context.
Язык: Английский
Consumer Behavior in Metaverse: A Systematic Review
Tarsus Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 2, 2024
Consumer
behavior
on
metaverse
platforms
has
become
an
increasingly
important
topic.
This
study
aims
to
examine
the
reasons
why
consumers
purchase
virtual
products
or
real
through
metaverse.
For
this
purpose,
Web
of
Science
and
Scopus
databases
were
scanned
31
articles
examined
as
a
result
elimination
made
by
following
PRISMA
2020
protocol.
As
research,
it
was
observed
that
most
variables
value
self-concept.
One
similar
outcomes
is
who
see
their
avatars
extensions
themselves
show
more
positive
tendency
items
for
avatars.
Язык: Английский
Metaverse friends with social benefits: Effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness
Journal of Retailing and Consumer Services,
Год журнала:
2024,
Номер
83, С. 104158 - 104158
Опубликована: Ноя. 28, 2024
Язык: Английский