A Literature Review on the Emerging Trends of AI Applications in E-Retailing: Insights from the Journal of Retailing and Consumer Services

Abant Sosyal Bilimler Dergisi, Год журнала: 2025, Номер 25(1), С. 365 - 389

Опубликована: Март 24, 2025

The use of artificial intelligence (AI) in the retail sector is steadily increasing. This study aims to reveal usage AI retailing over years. For thisKoh purpose, 137 studies published Journal Retailing and Consumer Services were analyzed according SPAR-4-SLR protocol. reviewed across four domains: publication year, consumer approach, technology applied, theoretical framework. Findings indicate that most 2024, primarily focusing on purchasing behavior, extensive chatbots, frequent application Technology Acceptance Model (TAM) grounding. research distinguishes itself by examining retailer-consumer behavior relationship, mainly contributing current knowledge this area. Keywords: AI, ıntelligence, retailing, behaviour

Язык: Английский

Self-service technology in airports: analyzing flow experience and user acceptance in Indonesia

Cogent Business & Management, Год журнала: 2025, Номер 12(1)

Опубликована: Апрель 16, 2025

Язык: Английский