The TQM Journal, Год журнала: 2025, Номер unknown

Опубликована: Июнь 2, 2025

Purpose The study examines the influencing factors that influence service experiences in rapidly growing medical tourism industry, with a particular emphasis on state of Chhattisgarh central India. threefold objective includes determination shaping burgeoning field tourism, focus Indian Chhattisgarh, along examining impact these patient satisfaction and outcomes, finally providing recommendations for enhancing tourism. Design/methodology/approach convenience sampling was used research approach to collect data from 340 tourists who traveled treatment. gathered then carefully analyzed, using structural equation modeling (SEM)-Smart PLS extract important variables experiences. Findings key drivers were found be clinical quality, support services, trust, infrastructure, affordability regulatory environment. analysis applied ascertain considerable outcomes satisfaction. With strategic investments improved clear frameworks, cooperative efforts between healthcare sectors, offers actionable recommendations. Research limitations/implications present provides practical implications range stakeholders industries. Healthcare providers have option make aimed at improving modern facilities, services order draw keep tourists. Governmental organizations can create policies encourage facilitate expansion novelty this lies its comprehensive investigation, encompassing diverse aspects such as environment, which collectively shape landscape Originality/value Furthermore, goes beyond mere identification analysis, utilizing advanced statistical tools factor SEM examine quantitatively outcomes. not only sheds light unique dynamics Chhattisgarh’s but also stakeholders, bridging gap academic insights emerging sector.

Язык: Английский