Empathy of Marine Aquaculture on Aquatic Products Consumption

Frontiers in Psychology, Год журнала: 2022, Номер 13

Опубликована: Июль 12, 2022

The prolonged COVID-19 has caused a global lockdown and greatly impacts the supply chain consumers' consumption behavior of aquatic products. Specifically, increasing awareness environmental protection drives marine aquaculture enterprises to green products establish empathy with consumers in bid achieve sustainable consumption. This paper conducts study on international marketing paths through PLS-SEM analysis 407 valid samples collected from questionnaire survey. findings indicate that significant positive effect purchase intention; subjective norm intention. Additionally, perceived control mediating between environment moderating individual suggests development can be further propelled by means coordinating ecological their enhanced

Язык: Английский

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Can visual language convey tactile experience? A study of the tactile compensation effect of visual language for online products

Frontiers in Psychology, Год журнала: 2022, Номер 13

Опубликована: Дек. 19, 2022

Introduction There is a common phenomenon of tactile missing in online retail. How to realize consumer compensation consensus problem the field e-commerce. More and more marketeers scholars convey their ideas via visual display, but few researches have focused on compensatory effect language. Methods Study 1 collected data from nearly 13,000 purchases analyze impact haptic cues sales real shopping platforms; 2 used experimental research method design three groups: hand cue group vs. Object control ( N = 165) investigate whether main dual mediating mental simulation held. 3 also adopted simulated approach two-factor group: (haptic cue: object) × (product type: functional product experiential product) 198). To further explore moderating type holds based 2. Results Therefore, visualization theory theory, through second-hand experiment two experiments, this study confirmed that language did specifically. Haptic metaphorical can actively compensate for consumers’ loss, thus affecting purchase intention. Mental plays role effect. Product has effect, use (object) products (tactile products) lead active Discussion This not only enriches theoretical language, provides valuable management enlightenment e-commerce enterprises improve effectiveness display sensory marketing strategies.

Язык: Английский

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The value of tourism public opinion management in social governance: A study on the impact of electronic word-of-mouth perception on people’s livelihood well-being

Frontiers in Psychology, Год журнала: 2022, Номер 13

Опубликована: Дек. 20, 2022

In the process of tourism market upgrading and iteration, companies will face a more complex public opinion environment. Designing socialized management method for with social governance to improve people's livelihood well-being has become primary concern industry. Therefore, existing literature extensively focused on role influence word mouth from perspective tourist or consumer behavior. However, moderating individual characteristics environmental elements not yet been deeply explored. integrating background media, this study examines how electronic word-of-mouth (eWOM) is related livelihood, explores interaction between eWOM perception in Study 1. Furthermore, 2, we provided novel boundary conditions, namely (i.e., physical, historical environment). We used mixed methods quantitative experimental designs) reveal that tourists' perceptions have significant positive effect experience. The results show impact their addition, showed effects livelihood. This discusses theoretical practical implications, exploring value centered perception, which helps effectively prevent resolve risks affecting harmony stability field cultural create safe stable

Язык: Английский

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Financial Crisis in Management Stress: From the Perspective of Crisis Anxiety of Others

Frontiers in Psychology, Год журнала: 2022, Номер 13

Опубликована: Июль 4, 2022

The crisis anxiety of others is a phenomenon that goes hand in with the spread occupational health pandemic. It becoming increasingly important to better understand its emergence process, especially era greater uncertainty. This study aims examine impact external financial on managerial stress among employees. sample consists 347 senior managers and employees from companies China. empirical analysis shows crises have significant effects levels, corporate crisis, debt growth both mediating effect relationship between level pressure management management. explores rules for expands scope environmental factors need be discussed provides theoretical implications psychological Financial Management practical

Язык: Английский

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Analysis of Samsung’s Strategy in Dealing With Global Market Competition in International Business

Journal Of Management Analytical and Solution (JoMAS), Год журнала: 2023, Номер 3(3), С. 111 - 117

Опубликована: Сен. 1, 2023

This study aims to analyze Samsung's strategy in facing global market competition international business. The research method applied this is the Secondary Data Analysis (ADS) method, which form of using and analyzing existing data without having conduct surveys interviews. results are marketing, strategies implemented by Samsung company.

Язык: Английский

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