Exploring the Impact of Tourist Experiences, Satisfaction, and Storytelling Intentions in Thailand’s Andaman Marine and Coastal Destinations: An Empirical Investigation
Journal of Quality Assurance in Hospitality & Tourism,
Год журнала:
2025,
Номер
unknown, С. 1 - 29
Опубликована: Янв. 9, 2025
Marine
and
coastal
tourism
plays
a
central
role
in
strengthening
the
Thai
economy.
This
study
explores
complex
relationship
between
tourists'
experiences,
satisfaction,
storytelling
intentions
Thailand's
Andaman
marine
destinations.
A
survey
of
389
domestic
tourists
was
used
to
investigate
key
factors
influencing
satisfaction
their
effects
on
intentions.
Confirmatory
Factor
Analysis
(CFA),
Structural
Equation
Modeling
(SEM),
Multiple
Group
were
analyze
relationships
variables.
The
results
show
that
escapism,
entertainment,
esthetics
significantly
influence
while
educational
elements
have
no
discernible
influence.
Satisfaction
proved
be
crucial
mediator
experiences
intentions,
regardless
visitors'
status.
These
findings
are
significant
for
industry,
as
they
help
policymakers
destination
managers
improve
visitor
promote
positive
word-of-mouth
marketing.
Understanding
tourist
will
inform
strategies
sustainable
growth
tourism.
Язык: Английский
Spirit of place and brand equity: culinary tourism through a Confucian lens
British Food Journal,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 27, 2025
Purpose
This
study
explores
the
interplay
between
spirit
of
place,
brand
equity
and
tourists’
travel
intentions
within
context
culinary
tourism
at
destinations
influenced
by
Confucian
culture.
It
examines
how
values,
such
as
benevolence,
righteousness,
courtesy,
wisdom
trust,
shape
personality
this
influences
both
directly
indirectly
through
equity.
Design/methodology/approach
The
researchers
develop
a
conceptual
framework
highlighting
dimensions
destination
derived
from
values.
These
values
serve
indicators
equity,
focusing
on
like
image,
perceived
quality
loyalty
in
sector.
Partial
least
squares
structural
equation
modeling
(PLS-SEM)
was
employed
to
analyze
data
503
tourists,
examining
relationships
Confucian-inspired
personality,
intentions.
Findings
results
show
that
tourists
resonate
strongly
with
five
traits,
which
significantly
influence
their
either
or
enhanced
highlights
pivotal
role
culture
shaping
which,
turn,
drives
behaviors.
Practical
implications
reveals
place
tourist
behavior
providing
new
perspectives
practical
strategies
for
branding
development.
Originality/value
is
first
examine
cultural
context,
expanding
theoretical
understanding
branding.
Язык: Английский
Çorum-Alaca Mutfak Kültürü Üzerine Bir Araştırma
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi,
Год журнала:
2025,
Номер
26(1), С. 192 - 213
Опубликована: Март 25, 2025
Bu
çalışmanın
amacı,
Çorum-Alaca
mutfak
kültürünü
oluşturan
faktörleri
belirlemek
ve
incelemektir.
Görüşmeler
sonucunda
elde
edilen
veriler
içerik
analizi
yöntemiyle
incelenmiştir.
Elde
bulgular,
genel
olarak
bilinen
sınırlı
sayıdaki
yöresel
yemeklerin
ötesinde,
Alaca
yöresine
özgü
çok
sayıda
geleneksel
ürün
lezzetin
var
olduğunu
ortaya
koymaktadır.
kültürünün
tanıtılması
korunması
için
ürünlerin
coğrafi
işaretleme
süreçleri
desteklenebilir
gastronomi
turizmine
yönelik
projeler
geliştirilebilir.
Ayrıca,
envanterinin
çıkarılması
kayıt
altına
alınması
önerilmektedir.
The effects of purchase and consumption on beef quality attribute beliefs: a study of tourists visiting Vanuatu
Cogent Business & Management,
Год журнала:
2024,
Номер
11(1)
Опубликована: Апрель 18, 2024
Tourists'
gastronomic
experiences
are
integral
to
their
overall
travel
satisfaction.
Understanding
the
factors
influencing
tourists'
perceptions
of
local
cuisine
quality
is
crucial.
This
study
explores
development
attribute
beliefs
among
tourists
unfamiliar
with
Vanuatu
beef.
It
focuses
on
credence
and
experience
attributes
evolution
through
purchasing
consumption
beef,
considering
influence
personal
beliefs.
Data
from
200
in
was
analysed
using
factor
analysis,
means
comparison,
multiple
linear
regression.
The
results
highlight
pre-existing
attributes,
impacting
post-purchase
Additionally,
factors,
especially
importance
significantly
affect
pre-
about
attributes.
However,
only
affects
regarding
research
provides
valuable
insights
into
formation
cuisine.
findings
particularly
significant
as
closely
tied
these
dynamics
crucial
for
enhancing
similar
destinations.
Язык: Английский
Interplay of multilingual packaging products on tourists’ affective and cognitive responses in the context of ocean and coastal tourism: The evidence from Greater Bay Area (GBA)
Ocean & Coastal Management,
Год журнала:
2024,
Номер
253, С. 107131 - 107131
Опубликована: Апрель 18, 2024
Язык: Английский
Ocean-Based Gastronomic Experience as a Factor of Tourists’ Motivation and Travel Behaviour
Journal of Culinary Science & Technology,
Год журнала:
2024,
Номер
unknown, С. 1 - 24
Опубликована: Ноя. 5, 2024
This
study
empirically
examines
the
impact
of
local-ocean-based
gastronomic
experiences
on
travel
motivation
and
behavior.
Drawing
Theory
Planned
Behavior
Functional
Attitude
Theory,
constructs
an
integrated
research
model
to
evaluate
ocean-based
as
drivers
tourist
Survey
data
from
338
tourists
were
analyzed
using
Partial-Least
Square-Structural
Equation
Modeling
(PLS-SEM)
validate
hypothesized
hypotheses.
The
findings
highlight
positive
effect
tourists'
engagement
with
experiences.
Additionally,
confirms
that
these
significantly
enhance
visitor
satisfaction
loyalty.
These
results
offer
practical
insights
for
island
tourism
destinations
strategically
designing,
marketing,
delivering
exceptional
contributes
advancing
understanding
gastronomy
its
tourism,
marking
a
significant
step
forward
in
this
niche
field
study.
Язык: Английский
Interplay of Multilingual Packaging Products on Tourists’ Affective and Cognitive Responses in the Context of Ocean and Coastal Tourism: The Evidence from Greater Bay Area (Gba)
Опубликована: Янв. 1, 2024
Rеcognizing
thе
pivotal
role
of
languagе
in
product
packaging
as
a
catalyst
for
stimulating
tourists'
purchasing
motivation,
tourism
еntеrprisеs
arе
incrеasingly
attеntivе
to
this
phеnomеnon.
Whilе
prior
rеsеarch
prеdominantly
focusеd
on
impact
dеvеlopmеnt
intrinsic
critical
gap
еxists
comprеhеnding
broadеr
influеncе
intеrnal
knowlеdgе
rеsеrvеs
and
corrеsponding
structurеs
purchasе
motivation.
In
the
context
Greater
Bay
Area
(GBA),
study
endeavors
address
conspicuous
lacuna
existing
literature
pertaining
ocean
coastal
by
evaluating
how
structurе
shapеs
еffеctivеnеss
multilingual
packaging.
Thrее
distinct
studiеs
wеrе
conductеd
еxplorе
objеctivе:
Study
1,
titlеd
"Comе
Along
Ridе,"
dеlvеs
into
information
rеtriеval
bеhavior;
2
draw
symbolic
appreciation
еxaminе
modularizеd
comprеhеnsion,
3,
"Lеarn
As
You
Go,"
еxplorеs
sеquеntial
lеarning.
Each
еlucidatеs
variеd
impacts
thеsе
cognitivе
dimеnsions
activating
intentions
purchase
offerings.
destination
tourism,
we
applied
structural
equation
modeling
with
samplе
sizе
236
participants
1
249
Studiеs
proposеd
concеptual
modеl
was
rigorously
tеstеd.
Thе
findings
undеrscorе
significant
mеdiating
rolеs
playеd
еlеmеnts
associatеd
bеhavior,
lеarning
rеlationship
bеtwееn
intеntions
offеrings.
Notably,
bеhavior
еxhibits
notеworthy
nеgativе
еffеct,
suggеsting
that
cеrtain
aspеcts
may
impеdе
intеntions.
contrast,
both
comprеhеnsion
dеmonstratе
considеrablе
positivе
impacts,
indicating
procеssеs
significantly
еnhancе
likеlihood
tourists
intеnding
This
contributes
еxpansion
travеl
motivation
GBA.
Язык: Английский
Investigating the Impact of push and pull motivations and Environmental Concerns on Sustainable Destination Loyalty
E3S Web of Conferences,
Год журнала:
2024,
Номер
571, С. 02009 - 02009
Опубликована: Янв. 1, 2024
This
research
investigates
the
mediating
role
of
environmental
concern
in
relationship
between
motivational
factors
and
loyalty
to
sustainable
destinations
among
tourists.
Through
a
quantitative
survey
design
involving
201
international
tourists
visiting
Borobudur
Prambanan
sites,
we
examined
how
push
pull
relate
destination
tourists'
concerns
influence
these
relationships.
Our
findings,
derived
from
Structural
Equation
Modelling
(SEM),
found
that
is
significantly
influenced
by
both
factors,
which,
turn,
has
strong
positive
effect
on
loyalty.
Moreover,
mediates
types
motivations
The
study
adds
existing
knowledge
explaining
serves
as
connecting
factor
tourist
their
commitment
tourism
practices.
It
reinforces
importance
considering
values
marketing
management
strategies
enhance
retention
Язык: Английский