“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior

Sustainability, Год журнала: 2022, Номер 14(2), С. 689 - 689

Опубликована: Янв. 9, 2022

Many consumers are concerned about environmental issues and have expressed interest in purchasing green products. However, actual sales of products still not as high expected. Therefore, marketers may need to investigate the factors driving purchase behaviors. In this study, we proposed an extended theory planned behavior (TPB) model that links consumers’ concerns, perceived image company, consumer innovativeness, knowledge with product behavior. We applied a quantitative approach collect data via online questionnaires through Amazon MTurk. With 974 useable samples, were analyzed structural equation modeling (SEM) using Smart PLS. The results showed intention positively significantly affects Moreover, multigroup analysis revealed direct influence on is higher developing countries than developed countries. Regarding effect intention, attitude toward products, effectiveness (PCE), concern, company’s significant antecedents purchase, being most robust antecedent among three. subjective norms do act intention. For indirect four main (attitude norms, PCE, concerns) indirectly impact mediating role company. This study contributes existing literatures extending TPB model. attitude-intention-behavior model, found concern complements mediates relationship between also enhance future purchases by promoting Particularly, moderates image. added empirical evidence PCE plays crucial stimulating its positive larger innovativeness

Язык: Английский

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Social sustainability tools and indicators for the food supply chain: A systematic literature review

Sustainable Production and Consumption, Год журнала: 2021, Номер 30, С. 527 - 540

Опубликована: Дек. 24, 2021

Язык: Английский

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Digital technology-enabled dynamic capabilities and their impacts on firm performance: Evidence from the COVID-19 pandemic

Information & Management, Год журнала: 2022, Номер 59(8), С. 103689 - 103689

Опубликована: Июль 27, 2022

Язык: Английский

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Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach

Journal of Retailing and Consumer Services, Год журнала: 2022, Номер 66, С. 102938 - 102938

Опубликована: Янв. 22, 2022

Язык: Английский

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Unraveling the performance puzzle of digitalization: Evidence from manufacturing firms

Journal of Business Research, Год журнала: 2022, Номер 149, С. 54 - 64

Опубликована: Май 17, 2022

Язык: Английский

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The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters

Journal of Consumer Behaviour, Год журнала: 2021, Номер 20(6), С. 1466 - 1479

Опубликована: Май 30, 2021

Abstract The growing awareness of environmental issues can be linked to the demand for green transport innovations. Consumer behavior studies have pointed importance consumer innovativeness (CI) and perceptions in adoption purpose this paper is identify how users nonusers shared micromobility perceive greenness e‐bikes e‐scooters CI affects microvehicle adoption. also analyses relationships between referent cognitions—biospheric values, knowledge, ascription responsibility, attitudes. Shared e‐bike e‐scooter Copenhagen Stockholm were surveyed using an online questionnaire. Results revealed that consider themselves innovative microvehicles as relatively green, while do not. When comparing users, relate use, but notably, only use. results show knowledge attitudes are related perceptions. practical theoretical implications discussed.

Язык: Английский

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Consumer innovativeness and organic food adoption: The mediation effects of consumer knowledge and attitudes

Sustainable Production and Consumption, Год журнала: 2021, Номер 28, С. 1465 - 1474

Опубликована: Авг. 28, 2021

Язык: Английский

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Hey, did you see that label? It's sustainable!: Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development

Business Strategy and the Environment, Год журнала: 2022, Номер 31(7), С. 2820 - 2838

Опубликована: Март 22, 2022

Abstract Consumers, nowadays, are becoming mindful of environmental issues than ever. The rising concerns for the adverse effects consumption on sustainability leading to transformation in consumer behaviour. Consumers need relevant information about products shape sustainable purchase behaviours. On this note, marketers and organizations increasingly using labels logos integrating evidence their product offerings. This research integrates theory planned behaviour (TPB) with concern, effectiveness, innovativeness label awareness determine how these affect food China. findings structural equation modelling data gathered from 273 consumers indicate all constructs as significant, having a negative significant association. present expects contribute advancement literature TPB labelling by presenting comprehensive distinct model. Given importance factors highlighted current research, can design appropriate strategies leveraging determinants. outcomes imply that policymakers make aware favourable environment promote

Язык: Английский

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The impact of eco-innovation on green buying behaviour: the moderating effect of emotional loyalty and generation

Management of Environmental Quality An International Journal, Год журнала: 2022, Номер 33(4), С. 1026 - 1045

Опубликована: Март 10, 2022

Purpose This study intends to contribute the literature of eco-innovation by examining pro-environmental intentions and behaviour among consumers through their understanding eco-innovation. Thus, relationship eco-innovation, general pro-social attitude, generativity, environmental concern, purchasing buying environmentally friendly products differences between high low emotional loyalty Generation Y Z were investigated via structural equation modelling (SEM). Design/methodology/approach Data collected an online questionnaire directed Indian consumers, analysis was done partial least square (PLS-SEM) in two stages, i.e. measurement model model. Findings Results confirm relationships established proposed model, some found levels Generations Z. The research shows that individualistic norms perceived marketplace influence play a purposeful role transforming concerns into towards eco-innovation-driven products. Practical implications From policy management perspective, results not only imply importance continuous performance improvement but also those policies hindering diffusion adoption need be addressed. Green is elusive task can opportunely attained marketers adding elements eco-innovations mindsets create win–win situations for themselves consumers. Originality/value reinforced vitally impact consumers' green decision within framework cognitive factors.

Язык: Английский

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Exploring the marketing related stimuli and personal innovativeness on the purchase intention of electric vehicles through Technology Acceptance Model

Cleaner Logistics and Supply Chain, Год журнала: 2022, Номер 3, С. 100029 - 100029

Опубликована: Янв. 7, 2022

Consumers and marketers are at the cross-roads as both engaged in purchasing marketing eco-friendly products. Inter alia, e-vehicles products that a panacea to most of environment related problems. Prior studies intend study purchase intention used Technology Acceptance Model. However, this research composed all stimuli; namely relative product innovativeness, advantage, price incentives provided by government personal innovativeness on An explanatory design was adopted 402 samples were drawn from four-day auto expo event India. Data analyzed with use structural equation modelling through SPSS 23 AMOS. Results showed stimuli perceived played significant role e-vehicles.

Язык: Английский

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