Transforming consumers' intention to purchase green products: Role of social media

Technological Forecasting and Social Change, Год журнала: 2022, Номер 185, С. 122067 - 122067

Опубликована: Окт. 15, 2022

This research aims to examine consumers' green product purchasing intentions and observe how social media marketing (SMM) usage (SMU) actively influence sustainable consumption behavior. We propose a new model for evaluating purchase (GPI) through (SM) by expanding the Theory of Planned Behavior (TPB) with additional variables, namely thinking, usage, marketing. 785 usable responses were collected using self-administered questionnaire, PLS-SEM was applied perform analysis. Findings suggest that attitude, subjective norms, perceived behavior control, have strong positive association intention products on media. To best authors' knowledge, this is first empirical explore moderating-mediating impact interaction proposed TPB model, bridging gaps investigating effect intentions. Theoretical, managerial, policy contributions are discussed.

Язык: Английский

---

Impact of Social Media on Young Generation’s Green Consumption Behavior through Subjective Norms and Perceived Green Value

Sustainability, Год журнала: 2023, Номер 15(4), С. 3739 - 3739

Опубликована: Фев. 17, 2023

In response to the dramatic increase in social media usage among young generation, patterns of manufacturing and consumption have changed. Social has altered green market completely changed consumer psychology attitude. The influence on younger generation’s behavior regarding through subjective norms perceived value is hardly discussed earlier literature with special reference China. This study objective explore impact purchase intentions people presence value. A survey 303 China conducted multiple statistical techniques are applied determine reliability validity data such as Fisher F test, White’s Durbin–Watson Shapiro–Wilks confirmatory factor analysis. mediating variables explored bootstrap method regression for finding relationship dependent independent variables. findings this reveal that information shared a positive generation addition, perceptions about environment “subjective norms” strong increasing consumers purchasing products. Moreover, occupation also role moderating consumption. theoretical contributions well practical implications. It found stimulus devise their perceptions. implications present helpful policy makers understand how effective combatting environmental deterioration context China’s recent economic expansion. future research may be extended splitting sample considering location respondents terms responses’ quartiles.

Язык: Английский

---

Digital transformation: A multidisciplinary perspective and future research agenda

International Journal of Consumer Studies, Год журнала: 2024, Номер 48(2)

Опубликована: Фев. 13, 2024

Abstract Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering era characterized by extensive digital businesses, society, and consumers. Therefore, become a pivotal focus for organizations across various in recent years. Despite differing scholarly perspectives concept elements transformation, consensus exists that it significantly impacts consumer decisions necessitates organizational adaptation. Recent challenges such as COVID‐19 pandemic have further accelerated need its effects This editorial perspective this most important topic to establish future research agenda encompassing dimensions transformation. The purpose is review from multidisciplinary viewpoint provide insights into several key domains—Internet‐of‐Things, social media, mobile apps, artificial intelligence, augmented virtual reality, metaverse, corporate responsibility—that poised fuel pace Each domain analyzed through lens introduction, role, importance, multifaceted impact, conclusions. Future directions suggested.

Язык: Английский

---

What affects the promoting intention of mobile banking services? Insights from mining consumer reviews

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 77, С. 103695 - 103695

Опубликована: Янв. 4, 2024

Язык: Английский

---

Exploring the determinants of adoption of Unified Payment Interface (UPI) in India: A study based on diffusion of innovation theory

Digital Business, Год журнала: 2022, Номер 2(2), С. 100040 - 100040

Опубликована: Янв. 1, 2022

The Unified Payment Interface (UPI) platform emerged as the most advanced mobile-based payment system in recent past that could be established to have significant value customers and banks India. UPI was designed offer ubiquitous availability at all times, efficiency, ease of use, transparency its user. Despite these attractive features massive rise internet smartphone users, number users has not shown growth expected. To better examine problem, it is crucial know factors influencing adoption, usage, intention recommend by existing customers. Earlier research on mainly focused operations only. In this study, we shifted focus determinants adoption Indian based Diffusion Innovation (DOI) theory achieve a specific result usage recommendation intentions. study revealed relative advantage, complexity, observability which are main UPI, positive association with use users. Further, higher satisfaction positively correlates Overall, model helps understand how different aspects influence

Язык: Английский

---

Understanding the Effects of Social Media Marketing on Customers’ Bank Loyalty: A SEM Approach

Electronics, Год журнала: 2023, Номер 12(8), С. 1822 - 1822

Опубликована: Апрель 12, 2023

This study used customers’ experiences to assess the role of social media marketing (SMM) efforts in increasing online customer-based loyalty banking sector Jordan, and using two main components TAM model, perceived ease use usefulness, understand relationship. Data were gathered through an survey with 329 respondents services Jordan. A test structural equation model (SEM) indicated that usefulness strongly affects electronic word mouth (EWM), informativeness (INF), features (SMF); is indirectly linked these factors. Behavioral intention affected by both services. Based on self-proposed e-marketing has impacted bank regarding its services, remained very important enhancing loyalty. contributes literature integrating SMF, EWM, INF a single framework. It also provides managerial implications guides for scholars, managers, practitioners experience increase customer Further research suggestions are offered.

Язык: Английский

---

Antecedents of intention to use chatbots in service encounters: A meta‐analytic review

International Journal of Consumer Studies, Год журнала: 2023, Номер 47(6), С. 2367 - 2395

Опубликована: Апрель 11, 2023

Abstract The trend of using artificial intelligence based chatbots for service encounters has seen a significant spike in recent times. Many studies have attempted to explain the adoption technology various applications; this study synthesizes literature through meta‐analysis, which data from 70 independent studies, with combined sample size 20,026 was considered, understand influencers attitude and intention use encounters. In addition, also sought moderating role culture, technological characteristics captured variables transactional/non‐transactional, informative/entertaining hypothesized relationships. Meta structural equation modelling (meta‐analytic SEM) used analyse data. results indicate playfulness, attitude, usefulness, facilitating condition social influence are key factors influencing user adoption. Further, culture were found significantly moderate certain relationships model. Practical theoretical implications been discussed.

Язык: Английский

---

Towards data and analytics driven B2B-banking for green finance: A cross-selling use case study

Technological Forecasting and Social Change, Год журнала: 2024, Номер 206, С. 123542 - 123542

Опубликована: Июль 4, 2024

This paper examines the role of technological innovation in banking and its potential effects on economic cycles. Specifically, it utilizes a case study German bank (Bank A) business-to-business (B2B) banking, including green finance, to demonstrate how leveraging advancements data analytics machine learning can enhance efficiency, risk management, profitability. However, scaling these innovations poses risks if not managed carefully. The concludes with policy recommendations for utilizing technology responsibly while promoting sustainable growth. methodology involves collecting analyzing bank's CRM transactional data. Machine algorithms neural networks, random forests, support vector machines are applied predict cross-selling opportunities. models evaluated. Key findings show that business area, transaction volumes, product diversity significant factors influencing success. Random forest was confirmed most effective algorithm, achieving 96.6 % accuracy. quality assessment revealed strengths accuracy, completeness, consistency. Areas needing improvement included enhancing interpretability understanding terminologies. research contributes updated literature adoption B2B finance. It provides practical framework assess readiness demonstrates feasibility predictive analytics. For practitioners, delivers actionable insights into optimizing prototype banking. Limitations areas further discussed.

Язык: Английский

---

How social media marketing activities affect brand loyalty? Mediating role of brand experience

Asia Pacific Journal of Marketing and Logistics, Год журнала: 2024, Номер unknown

Опубликована: Апрель 4, 2024

Purpose Increasingly brands are performing several activities on social media in order to alter consumer consumption towards their offering. However, limited studies have attempted understand as how influence usage intentions and brand loyalty. Thus, this study aims examine the of marketing (SMMA) experience its association with continued (CUI) Design/methodology/approach The conceptualized a research model by using theoretical premise stimulus-organism-response theory. SMMA acts stimulus, four (sensory, affective, behavioral intellectual) elements act organism, CUI loyalty response. A survey-based questionnaire is used collect data from 309 respondents. hypothesized associations were examined structural equation modeling approach. Findings Results line among constructs. suggest that associated all experience. Also, intellectual aspects which moderating role education mediating organism also confirmed. Originality/value Using theory, confirms sensory, aspect has not been so far. novel findings add existing literature SMMA, further contributes showing moderation effect education.

Язык: Английский

---

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

International Journal of Environmental Research and Public Health, Год журнала: 2022, Номер 19(24), С. 16637 - 16637

Опубликована: Дек. 11, 2022

Social media have progressed drastically in building successful consumer engagement both brand and sustainable consumption. This paper is a review of the articles concerning influence social marketing on consumption practices published over last 8 years. We follow PRISMA technique as methodological approach. The investigates 70 empirical research between 2014 2022. A total 70% reviewed were during two most influential theories this field study are relationship (16 articles), exchange (10), (8). commonly used methods quantitative (in many 61 articles). careful analysis suggests that tools consistently contributing to influencer along with creating meaningful content right balance design, quality, creativity, well use emojis. Consumer involvement quality key lifestyle. Young individuals an entrepreneurial vision high drive for increased status demonstrate highest

Язык: Английский

---