Journal of Relationship Marketing,
Год журнала:
2024,
Номер
unknown, С. 1 - 32
Опубликована: Июнь 29, 2024
The
main
goal
of
this
study
is
to
enhance
our
comprehension
client
digital
onboarding
and
its
impact
on
customer
satisfaction
in
the
Indian
banking
industry.
researcher
conducted
investigate
correlation
between
satisfaction,
perceived
value,
experience,
risk,
with
a
specific
emphasis
moderating
influence
risk.
research
findings
are
derived
from
data
collected
sample
1019
recently
employed
individuals
who
willingly
took
part
survey.
We
utilized
SMARTPLS
4
software
(v.4.0.9.6)
for
analysis.
Based
analysis,
it
evident
that
all
path
coefficients
exhibit
positive
statistically
significant
values.
In
addition,
risk
has
both
experience
value.
results
were
supported
by
conducting
simple
slope
analysis
examine
effect.
Purpose
Is
there
any
symmetric
or
asymmetric
connection
between
mobile
wallet
service
quality
(MWSQ)
dimensions
and
loyalty
intention?
Are
factors
that
intervene
in
the
relationship
MWSQ
To
answer
these
questions,
present
study
explored
of
proposed
a
novel
framework
to
comprehend
intention.
Design/methodology/approach
The
used
data
from
422
m-wallet
users.
Structural
equation
modeling
(SEM)
was
investigate
impact
(reliability,
security,
responsiveness,
practicity
design)
on
Furthermore,
fuzzy
sets
qualitative
comparative
analysis
(fsQCA)
has
also
been
applied
understand
complex,
non-linear
synergistic
effects
brand
SEM
failed
reveal.
Findings
Using
structural
(fsQCA),
current
revealed
three
major
findings.
First,
except
for
design,
results
significant
positive
security
responsiveness)
Second,
found
association
intention
partially
mediated
by
two
parallel
mediators
namely
image
satisfaction.
Third,
fsQCA
uncovered
asymmetric,
It
six
sufficient
conditions
determining
low
high
Predictive
validity
tested
determine
accuracy
results.
Practical
implications
For
practitioners,
model
is
helpful
as
it
will
facilitate
them
taking
an
edge
over
competitors
emphasising
key
dimensions.
enable
frame
effective
strategies
increasing
market
share
customer
retention.
Originality/value
among
pioneer
studies
which
m-wallet,
combination
both
quantitative
techniques
propose
integrated
quality.
Advances in e-business research series,
Год журнала:
2024,
Номер
unknown, С. 169 - 180
Опубликована: Апрель 16, 2024
Smartphone
penetration
in
India
has
led
to
the
successful
adoption
of
technology
among
all
demographic
segments.
adoption,
followed
by
affordable
internet,
opened
doors
for
many
technologies
and
applications
disseminate
various
Mobile
wallets
also
piggyback
on
mobile
phones
Internet,
providing
wonderful
opportunities
hawkers
manage
their
payments.
are
like
physical
one
latest
innovations
with
considerable
potential
which
been
adopted
all.
Ease
use,
trialability,
relative
advantage
a
few
factors
leading
hawkers'
adoption.
The
present
chapter
will
try
unlock
that
fuel
wallet
Cogent Business & Management,
Год журнала:
2024,
Номер
11(1)
Опубликована: Июнь 22, 2024
The
recent
introductory
of
e-payment
services
in
Syria
and
the
overwhelming
interest
such
new
call
for
thorough
investigation
their
quality
venues
improvement
to
unleash
full
potential.
This
study
investigates
offered
by
mobile
network
operators
adopting
E-SERVQUAL
metric
based
on
four
dimensions:
ease
use,
reliability,
security
privacy,
responsiveness.
presents
responses
133
users
these
from
October
December
2023.
results
indicate
that
were
high
terms
responsiveness
dimensions.
However,
they
are
lower
use.
It
is
recommended
companies
increase
flexibility
widening
top-up
options
offering
more
payment
categories
as
well
relaxing
ceiling
set
any
single
transaction.
These
also
encouraged
number
kiosk
machines
credit
customer
balances
improve
distribution
into
selective
locations.
Furthermore,
may
share
market
rewards
cash
discounts
transactions
conducted
through
platforms.
Journal of Relationship Marketing,
Год журнала:
2024,
Номер
unknown, С. 1 - 32
Опубликована: Июнь 29, 2024
The
main
goal
of
this
study
is
to
enhance
our
comprehension
client
digital
onboarding
and
its
impact
on
customer
satisfaction
in
the
Indian
banking
industry.
researcher
conducted
investigate
correlation
between
satisfaction,
perceived
value,
experience,
risk,
with
a
specific
emphasis
moderating
influence
risk.
research
findings
are
derived
from
data
collected
sample
1019
recently
employed
individuals
who
willingly
took
part
survey.
We
utilized
SMARTPLS
4
software
(v.4.0.9.6)
for
analysis.
Based
analysis,
it
evident
that
all
path
coefficients
exhibit
positive
statistically
significant
values.
In
addition,
risk
has
both
experience
value.
results
were
supported
by
conducting
simple
slope
analysis
examine
effect.
