Journal of Global Information Management,
Год журнала:
2024,
Номер
32(1), С. 1 - 32
Опубликована: Дек. 28, 2024
Despite
the
risks
associated
with
generative
AI
(GenAI)
chatbots,
people
increasingly
use
these
technologies,
which
may
seem
contradictory.
This
study
identified
and
explored
factors
related
to
trust,
perceived
values,
satisfaction,
sustainable
of
GenAI
chatbots.
Relying
on
IS
theories
build
a
stimulus-organism-response
model,
authors
tested
model
using
PLS-SEM
data
from
393
ChatGPT
users.
The
results
show
that
user
competence
autonomy
dramatically
increase
user's
trust
in
ChatGPT,
improves
hedonic
value
(HV),
utilitarian
(UV),
value-in-use,
task-technology
fit
(TTF),
information
accuracy,
knowledge
acquisition,
informativeness,
satisfaction.
In
addition
satisfaction
depends
HV,
UV,
TTF.
sustainability
HV
However,
privacy
concerns,
risks,
awareness
do
not
affect
consumer
trust.
There
is
complete
mediation
between
sustainability,
as
well
sustainability.
Journal of Global Marketing,
Год журнала:
2024,
Номер
37(5), С. 357 - 378
Опубликована: Окт. 9, 2024
The
purpose
of
this
study
is
to
understand
the
opportunities
and
challenges
for
global
marketing
field
due
emergence
generative
artificial
intelligence
need
reassess
constructs
related
technology
adoption
theories.
Given
that
so
recent,
there
a
investigate
aspect.
This
explores
influence
AI
on
various
from
ten
theories,
models,
approaches
as
they
relate
domain.
research
excludes
other
psychological
cross-cultural
theories
unique
its
wide
range
implications
toward
in
initiatives
because
GenAI
can
assess
consumer
sentiment,
which
helps
marketers
make
accurate
decisions.
Interactive Learning Environments,
Год журнала:
2024,
Номер
unknown, С. 1 - 22
Опубликована: Окт. 22, 2024
Currently,
generative
AI
has
undergone
rapid
development.
Numerous
studies
have
attested
to
the
benefits
of
Gen
in
programming,
mathematics
and
other
disciplines.
However,
since
mostly
uses
English
as
intrinsic
training
parameter,
it
is
more
effective
facilitating
teaching
courses
that
use
international
common
notation,
but
few
scholars
researched
fitness
AI-assisted
humanities
Chinese-language
environments.
To
address
these
gaps,
this
study
examined
learning
behaviours
30
students
using
help
them
answer
questions
on
economic
law
tests
Lag
Sequential
Analysis.
The
results
show
following:
(1)
aid
an
course
did
not
significantly
improve
cognitive
level
academics
from
perspective
knowledge
construction.
(2)
According
characteristics
students'
behavioural
paths
via
learning,
their
patterns
can
be
classified
into
autonomous
innovative,
moderate,
lacking
innovation.
(3)
Different
modes
when
was
used
affected
final
results,
which
were
follows:
High-performing
favoured
innovative
pattern,
medium-performing
moderate
low-performing
innovation
pattern.
Journal of Global Information Management,
Год журнала:
2024,
Номер
32(1), С. 1 - 32
Опубликована: Дек. 28, 2024
Despite
the
risks
associated
with
generative
AI
(GenAI)
chatbots,
people
increasingly
use
these
technologies,
which
may
seem
contradictory.
This
study
identified
and
explored
factors
related
to
trust,
perceived
values,
satisfaction,
sustainable
of
GenAI
chatbots.
Relying
on
IS
theories
build
a
stimulus-organism-response
model,
authors
tested
model
using
PLS-SEM
data
from
393
ChatGPT
users.
The
results
show
that
user
competence
autonomy
dramatically
increase
user's
trust
in
ChatGPT,
improves
hedonic
value
(HV),
utilitarian
(UV),
value-in-use,
task-technology
fit
(TTF),
information
accuracy,
knowledge
acquisition,
informativeness,
satisfaction.
In
addition
satisfaction
depends
HV,
UV,
TTF.
sustainability
HV
However,
privacy
concerns,
risks,
awareness
do
not
affect
consumer
trust.
There
is
complete
mediation
between
sustainability,
as
well
sustainability.
