How Do Trust and Credibility Mediate the Impact of User-generated Content? Exploring the Moderating Roles of Tie Strength and Prior Knowledge DOI

Muhammad Adnan Bashir,

Irfan Hameed,

Arif Ashraf

и другие.

Journal of Creative Communications, Год журнала: 2025, Номер unknown

Опубликована: Май 27, 2025

Online platforms allow customers to share their experiences with the rest of world. These play an essential role in changing purchase decisions potential through electronic word mouth, reviews and opinions, known as user-generated content (UGC). This study aims grasp largely unexplored phenomena UGC’s influence on other consumers’ intentions. The model uses stimulus organism response theory unveil tie strength prior knowledge consort underlying brand trust credibility mechanism. Data from 320 respondents living Karachi, Pakistan, were collected using purposive sampling analysed structural equation modelling AMOS 24. Perceived information mediate UGC customers’ intention. Furthermore, moderate intention by strengthening weakening them. findings imply that relationship between is further strengthened if have a closer brand. stresses managers should consider before designing product promotion strategy.

Язык: Английский

Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN DOI
Irfan Hameed,

Bibi Zainab,

Umair Akram

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2025, Номер 84, С. 104236 - 104236

Опубликована: Янв. 22, 2025

Язык: Английский

Процитировано

5
Aging Consumer Engagement with the Mobile Food Planner Apps in Malaysia: Investigating Gender Differences DOI Creative Commons
Rajat Subhra Chatterjee, Irfan Hameed, Sheshadri Chatterjee

и другие.

Journal of Macromarketing, Год журнала: 2025, Номер unknown

Опубликована: Март 17, 2025

This study investigates the factors influencing older consumers’ word of mouth and intention to use meal planner applications, given that 57% Malaysians aged 60 above are active Internet users. The current utilized an extended technology acceptance model stimulus organism response framework examine cognitive-affective dichotomy usage influence. respondents were initially selected through purposive sampling further screened using filter questions ensure alignment with objectives, resulting in data collected from 392 elderly individuals across various demographic regions Malaysia. analysis was conducted Statistical Package for Social Sciences (SPSS) SmartPLS. results indicated cognitive (subjective norm, facilitating conditions, app characteristics) positively impacted affective components (perceived usefulness perceived ease use), which, turn, enhanced attitudes toward these applications. Furthermore, openness change gender observed moderate relationship between conative responses (word behavioral intention). provides new insights into aging population on food-related mobile applications governments, food service-based organizations, restaurants, designers. Thus, focus can be improving characteristics conditions enhance while also considering how may influence behaviors.

Язык: Английский

Процитировано

0
Examining the behavioral determinants of AI adoption in higher education: a focus on perceptional factors and demographic differences DOI

Anum Zahid Syed,

Zeeshan Hyder Memon,

Kamran Khan

и другие.

On the Horizon The International Journal of Learning Futures, Год журнала: 2025, Номер unknown

Опубликована: Апрель 17, 2025

Purpose Artificial intelligence (AI) has seen considerable growth recently and is denoted as an emerging technology, particularly in educational settings. This study aims to explain the students’ perceptions behavioral factors adopting AI. paper utilized gender country differences explore adoption patterns influenced by perceptual factors, including AI literacy, anxiety, self-efficacy, relevance, perceived enjoyment. Design/methodology/approach A survey was conducted on Malaysian students using purposive sampling. The finalized sample of 391 respondents tested MS Excel, SPSS SmartPLS obtain results. Moreover, observe differences, this used multigroup analysis based country. Findings found that theoretical strongly influence intention adopt higher education. self-efficacy enjoyment affect ease use (PEOU). PEOU, relevance subjective norms usefulness (PU). In addition, both PU PEOU shape attitudes intentions their learning. Originality/value garnered significant attention from consumers organizations. specifically focuses students, shedding light perceptual, social influencing

Язык: Английский

Процитировано

0
How Do Trust and Credibility Mediate the Impact of User-generated Content? Exploring the Moderating Roles of Tie Strength and Prior Knowledge DOI

Muhammad Adnan Bashir,

Irfan Hameed,

Arif Ashraf

и другие.

Journal of Creative Communications, Год журнала: 2025, Номер unknown

Опубликована: Май 27, 2025

Online platforms allow customers to share their experiences with the rest of world. These play an essential role in changing purchase decisions potential through electronic word mouth, reviews and opinions, known as user-generated content (UGC). This study aims grasp largely unexplored phenomena UGC’s influence on other consumers’ intentions. The model uses stimulus organism response theory unveil tie strength prior knowledge consort underlying brand trust credibility mechanism. Data from 320 respondents living Karachi, Pakistan, were collected using purposive sampling analysed structural equation modelling AMOS 24. Perceived information mediate UGC customers’ intention. Furthermore, moderate intention by strengthening weakening them. findings imply that relationship between is further strengthened if have a closer brand. stresses managers should consider before designing product promotion strategy.

Язык: Английский

Процитировано

0