Journal of Resilient Economies (ISSN 2653-1917),
Год журнала:
2024,
Номер
4(2)
Опубликована: Дек. 30, 2024
The
consumption
and
production
of
household
goods
services
is
a
significant
contributor
to
climate
change,
which
has
led
the
rise
more
sustainable
brands.
aim
this
paper
offer
an
analysis
advantages,
practical
applications,
limitations
ethical
risks
GenAI
within
realm
marketing.
contributes
literature
since
there
scarcity
scholarly
research
that
explores
what
could
mean
for
findings
show
double-edged
sword:
it
potential
foster
creativity,
support
brand
activism,
increase
public
‘green’
policies,
improve
efficiencies,
however
‘ethics-washing’
harm
Many
countries
have
developed
voluntary
principles
frameworks
ensure
AI
practiced
in
safe
responsible
manner.
A
comprehensive
classification
these
provided.
Five
key
are
summarised
such
as
benefiting
society,
avoiding
harm,
autonomy,
justice,
explainability.
concludes
with
recommendations
bridging
gap
between
practices
context
marketing,
including
selective
disclosure,
design
inclusive
chatbots,
use
visualizations
achieve
sustainability
goals,
third
party
certification
schemes,
training
education.
Recommendations
future
outlined.
IGI Global eBooks,
Год журнала:
2025,
Номер
unknown, С. 253 - 282
Опубликована: Апрель 11, 2025
The
rise
of
virtual
influencers
has
introduced
a
new
frontier
for
brands
in
the
metaverse,
offering
unique
opportunities
marketing
and
engagement.
This
chapter
explores
influencer
phenomenon,
examining
how
can
strategically
leverage
digital
creations
their
campaigns.
It
begins
by
distinguishing
between
human
influencers,
followed
discussion
technologies
that
enable
creation.
further
various
content
formats
employed
across
social
media,
highlighting
versatility.
also
examines
application
industries.
Additionally,
outlines
benefits
using
as
well
key
considerations
selecting
collaborating
with
them.
Lastly,
discusses
personalities
be
built,
emphasizing
importance
crafting
relatable
engaging
personas
to
drive
successful
brand
collaborations.
IGI Global eBooks,
Год журнала:
2025,
Номер
unknown, С. 123 - 150
Опубликована: Апрель 11, 2025
With
the
advancement
of
digital
marketing
landscape,
discussions
influencer
has
also
taken
a
significant
leap.
As
result,
entity
virtual
influencers
come
to
existence.
These
are
computer
generated
entities
helping
brands
in
achieving
greater
audience
coverage
while
keeping
their
profitability
interest
at
center.
While
on
one
side,
engagement
with
is
paying
off
well,
engagements
human
scrutiny.
Cursory
overview
indicates
presence
both
perspectives
i.e.
favor
and
against.
Motivated
from
same,
this
article,
help
rigorous
literature
review,
examines
role
played
by
whether
can
coexist
brands.
Findings
present
inclination
towards
coexistence.
The
article
discusses
some
meaningful
strategies
which
currently
discussion.
concludes
ideology
coexistence
distinct
harmony
Psychology and Marketing,
Год журнала:
2025,
Номер
unknown
Опубликована: Май 19, 2025
ABSTRACT
Many
marketing
practices
results
show
that
virtual
influencers
play
an
unexpected
positive
effect
in
promoting
the
product
luxury
perception.
However,
current
research
lacks
a
deep
exploration
of
consumers'
psychological
reactions
behind
this
phenomenon.
Through
six
studies,
study
reveals
when
(vs.
human)
endorse
products,
consumers
perceive
as
more
luxurious,
with
distance
and
perceived
exclusivity
playing
serially
mediating
role.
origin
influencer
is
disclosed,
reduced,
which
will
reduce
perception
products.
In
addition,
explores
higher
click‐through
rates
(CTR)
on
advertisement,
willingness
to
pay
(WTP)
purchase
intention
downstream
consequence
effect.
we
also
explore
facing
popular
brands,
behaviors
disappeared.
The
offers
valuable
insights
guidance
for
practice
related
fields.
Psychology and Marketing,
Год журнала:
2024,
Номер
42(2), С. 444 - 469
Опубликована: Окт. 3, 2024
Abstract
This
research
explores
how
green
social
media
influencers
affect
consumers’
electronic
word‐of‐mouth
behaviour
regarding
products
by
developing
cohesive
relationships.
Grounded
in
capital
theory
and
relational
cohesion
theory,
this
study
aims
to
understand
can
build
relationships
with
their
followers
the
subsequent
effects
of
these
using
a
mixed‐method
design.
The
quantitative
(Study
1)
uses
sample
471
users
who
follow
interact
at
least
one
influencer
employs
partial
squares
structural
equation
modelling
analyse
data.
results
show
that
influencers’
cognitive
significantly
trigger
interaction
frequency,
which,
turn,
evokes
positive
mood
reduces
uncertainty.
process
fosters
drives
about
products.
also
examines
gender
moderates
impact
on
frequency
its
behaviours.
qualitative
2)
corroborates
provides
complementary
findings,
enhancing
understanding
use
develop
consumers
drive
significant
insights
into
improve
effectiveness
promoting
through
capital.
Environmental Sociology,
Год журнала:
2024,
Номер
unknown, С. 1 - 21
Опубликована: Окт. 7, 2024
In
the
realm
of
social
media,
virtual
influencers
have
become
influential
voices
in
advocating
for
environmental
sustainability.
This
research
investigate
their
communication
strategies
and
audience
responses.
Through
qualitative
analysis,
we
explore
how
influencers,
exemplified
by
Noonoouri,
convey
messages
on
Instagram
audiences
respond
to
these
messages.
Our
findings
reveal
that
employ
a
multifaceted
approach,
utilizing
informative
content
captivating
visuals
engage
promote
Audience
responses
predominantly
reflect
admiration,
inspiration,
support
influencers'
advocacy
efforts,
highlighting
effectiveness
driving
awareness
action.
By
applying
Social
Performance
Theory
as
theoretical
framework,
this
study
provides
insights
into
symbolic
interactions
cultural
dynamics
inherent
influencer
communication.
The
implications
our
extend
informing
stakeholders
interested
leveraging
sustainability
promotion,
contributing
growing
body
knowledge
digital
marketing.
also
contributes
understanding
role
media
technology
construction
problems
solutions.
Journal of Consumer Behaviour,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 30, 2024
ABSTRACT
Virtual
influencer
(VI)
has
become
a
new
tool
for
brand
promotion.
The
existing
researches
mainly
focus
on
VI's
external
feature
cues,
such
as
identity,
appearance,
and
sensory
factors.
In
addition
to
carefully
curated
images,
VI
can
also
display
emotions
like
human
influencer.
Emotional
expression
non‐verbal
social
cue,
is
key
factor
influencing
consumers.
This
research
focuses
emotional
cues
their
impact
consumers'
behavioral
intentions.
Based
contagion
theory
(ECT)
elaboration
likelihood
model
(ELM),
this
paper
discusses
the
effect
of
(smiling
vs.
non‐smiling)
its
matching
with
stereotypes.
results
three
online
experiments
(
N
=
691)
show
that:
firstly,
smiling
emotion
stronger
primitive
contagion.
Secondly,
positive
authenticity,
purchase
intention,
follow
intention
through
affective
empathy
cognitive
empathy.
Finally,
study
found
that
smile
does
not
always
produce
more
than
smiling.
advertising
situations
highlight
competence,
without
persuasive.
Our
provide
explanation
mechanism
influence
perspective
strategy
marketing
practice.
Social Sciences,
Год журнала:
2024,
Номер
13(10), С. 516 - 516
Опубликована: Сен. 29, 2024
This
article
examines
public
perceptions
of
virtual
humans
across
various
contexts,
including
social
media,
business
environments,
and
personal
interactions.
Using
an
experimental
approach
with
371
participants
in
the
United
Kingdom,
this
research
explores
how
disclosure
human
technology
influences
trust,
performance
perception,
usage
likelihood,
overall
acceptance.
Participants
interacted
simulations,
initially
unaware
their
nature,
then
completed
surveys
to
capture
before
after
disclosure.
The
results
indicate
that
trust
acceptance
are
higher
media
whereas
general
settings
reveal
significant
negative
shifts
post-disclosure.
Trust
emerged
as
a
critical
factor
influencing
acceptance,
interactions
maintaining
levels
than
environments
A
qualitative
analysis
open-ended
responses
follow-up
interviews
highlights
concerns
about
transparency,
security,
lack
touch.
expressed
fears
data
exploitation
ethical
implications
technology,
particularly
settings.
study
underscores
importance
guidelines
transparent
protocols
enhance
adoption
diverse
sectors.
These
findings
offer
valuable
insights
for
developers,
marketers,
policymakers
optimise
integration
while
addressing
societal
apprehensions,
ultimately
contributing
more
effective
deployment
technologies.
