Journal of Resilient Economies (ISSN 2653-1917),
Год журнала:
2024,
Номер
4(2)
Опубликована: Дек. 30, 2024
The
consumption
and
production
of
household
goods
services
is
a
significant
contributor
to
climate
change,
which
has
led
the
rise
more
sustainable
brands.
aim
this
paper
offer
an
analysis
advantages,
practical
applications,
limitations
ethical
risks
GenAI
within
realm
marketing.
contributes
literature
since
there
scarcity
scholarly
research
that
explores
what
could
mean
for
findings
show
double-edged
sword:
it
potential
foster
creativity,
support
brand
activism,
increase
public
‘green’
policies,
improve
efficiencies,
however
‘ethics-washing’
harm
Many
countries
have
developed
voluntary
principles
frameworks
ensure
AI
practiced
in
safe
responsible
manner.
A
comprehensive
classification
these
provided.
Five
key
are
summarised
such
as
benefiting
society,
avoiding
harm,
autonomy,
justice,
explainability.
concludes
with
recommendations
bridging
gap
between
practices
context
marketing,
including
selective
disclosure,
design
inclusive
chatbots,
use
visualizations
achieve
sustainability
goals,
third
party
certification
schemes,
training
education.
Recommendations
future
outlined.
Big Data & Society,
Год журнала:
2024,
Номер
11(4)
Опубликована: Ноя. 10, 2024
Political
and
moral/religious
contents
are
increasingly
popular
on
TikTok,
the
concerns
associated
with
them
create
premises
for
a
re-exploration
of
user–machine
agency
negotiation.
Using
algorithmic
awareness
as
process,
this
research
examines
relationship
between
users’
TikTok
algorithm
main
content
that
conveys
political
or
tenets.
A
survey
329
Romanian
students
showed
greater
influences
positive
attitudes
toward
algorithms,
but
significantly
stronger
effects
observed
two
mediators
related
to
perceived
contentious.
Foucauldian
insights
productive
resistance,
I
argue
in-depth
knowledge
about
functionality
algorithms
empower
users
identify
subvert
different
forms
power,
algorithmically
mediated
through
religious
content.
When
perceive
they
have
enhanced
over
what
watch
feel
can
control
potential
consequently
adopt
overall
platform.
Foucault
discusses
pastoral
power
subtle
form
designed
empty
individuals
their
deepest
secrets.
Similarly,
such
is
mediated,
given
digital
machines
enhance
in
often
nontransparent
ways.
Therefore,
regarding
functionalities
allow
combat
various
mutations
specific
while
encouraging
more
general.
Sustainability,
Год журнала:
2024,
Номер
16(22), С. 9896 - 9896
Опубликована: Ноя. 13, 2024
With
the
rising
trend
toward
sustainable
consumption
and
pivotal
role
of
social
media
in
buying
behavior,
brands
are
keen
to
promote
products
through
these
platforms.
Virtual
influencers
(VIs)
have
emerged
as
lower-cost
scandal-resistant
alternatives
human
(HIs).
However,
their
artificial
nature
may
evoke
credibility
concerns,
potentially
undermining
marketing
effectiveness.
Currently,
it
is
unclear
whether
humans
or
virtual
achieve
better
endorsement
outcomes
for
products.
This
study
explores
effectiveness
VIs
HIs
endorsing
conditions
under
which
outperform
HIs.
Through
two
studies
(N
=
1097),
we
investigate
impact
influencer
type,
advertising
appeals,
product
involvement
on
consumer
purchase
intentions
brand
attitudes.
Our
findings
reveal
that,
low-involvement
scenarios
with
emotional
more
effective,
while
high-involvement
featuring
rational
exhibit
superior
These
results
suggest
that
choice
type
should
be
tailored
level
appeal,
providing
guidance
enhance
green
strategies.
Journal of Resilient Economies (ISSN 2653-1917),
Год журнала:
2024,
Номер
4(2)
Опубликована: Дек. 30, 2024
The
consumption
and
production
of
household
goods
services
is
a
significant
contributor
to
climate
change,
which
has
led
the
rise
more
sustainable
brands.
aim
this
paper
offer
an
analysis
advantages,
practical
applications,
limitations
ethical
risks
GenAI
within
realm
marketing.
contributes
literature
since
there
scarcity
scholarly
research
that
explores
what
could
mean
for
findings
show
double-edged
sword:
it
potential
foster
creativity,
support
brand
activism,
increase
public
‘green’
policies,
improve
efficiencies,
however
‘ethics-washing’
harm
Many
countries
have
developed
voluntary
principles
frameworks
ensure
AI
practiced
in
safe
responsible
manner.
A
comprehensive
classification
these
provided.
Five
key
are
summarised
such
as
benefiting
society,
avoiding
harm,
autonomy,
justice,
explainability.
concludes
with
recommendations
bridging
gap
between
practices
context
marketing,
including
selective
disclosure,
design
inclusive
chatbots,
use
visualizations
achieve
sustainability
goals,
third
party
certification
schemes,
training
education.
Recommendations
future
outlined.
