The Role of Social Media and Artificial Intelligence (AI) in Enhancing Digital Marketing Resilience During Crises

Sustainability, Год журнала: 2025, Номер 17(7), С. 3134 - 3134

Опубликована: Апрель 2, 2025

In an increasingly interconnected world, businesses may face the challenge of managing crises, whether they are economic downturns, natural disasters, or global pandemics. During such times, building strong and sustainable marketing resilience becomes crucial for aiming to survive thrive. Digital technologies—particularly social media platforms artificial intelligence (AI)—can play a vital role in enhancing resilience. This research seeks answer core question: “How can AI technologies help build during crises”? Drawing from literature review, this study analyzes wide range relevant research. The findings indicate that together contribute crises by enabling real-time engagement, data-driven decision-making, personalized communication. However, these also present challenges, as privacy concerns, algorithmic bias, potential risks brand reputation. contributes field analyzing how enable companies remain agile, reduce impact maintain sustainability objectives their practices.

Язык: Английский

Analyzing the Interrelationships of Evaluation Indicators in the Open Data Services Industry’s Efforts Toward Digital Transformation: A Novel Group Decision-Making Approach

Technology in Society, Год журнала: 2025, Номер unknown, С. 102880 - 102880

Опубликована: Март 1, 2025

Язык: Английский