Influencer Marketing and Destination Visit Intention: The Interplay Between Influencer Type, Information Format, and Picture Color Hue DOI
Zeyuan Luo,

Lilei Wang,

Hongbo Liu

и другие.

Journal of Travel Research, Год журнала: 2025, Номер unknown

Опубликована: Март 13, 2025

Destination marketing organizations often invite influencers to promote destinations, yet research on improving influencer endorsement efficacy through matching the type and information content remains limited. This study explores how match between format influences destination visit intention, with perceived expertise intimacy as mediators color hue a moderator. Four scenario-based experiments revealed that consumers were more willing promoted by informer using list-based due greater expertise; contrast, preferred entertainer narrative-based higher intimacy. Additionally, moderated these effects: warm hues amplified positive responses narratives influencers, whereas cool enhanced lists influencers. These findings contribute tourism literature provide valuable insights into tailoring strategies maximize their effectiveness.

Язык: Английский

Refining treatment toward customer: How leader affiliative humor polishes hotel employee customer-oriented prosocial behavior DOI
Fu Yang, Yixiao Liu

Tourism Management, Год журнала: 2025, Номер 109, С. 105141 - 105141

Опубликована: Янв. 29, 2025

Язык: Английский

Процитировано

0
Influencer Marketing and Destination Visit Intention: The Interplay Between Influencer Type, Information Format, and Picture Color Hue DOI
Zeyuan Luo,

Lilei Wang,

Hongbo Liu

и другие.

Journal of Travel Research, Год журнала: 2025, Номер unknown

Опубликована: Март 13, 2025

Destination marketing organizations often invite influencers to promote destinations, yet research on improving influencer endorsement efficacy through matching the type and information content remains limited. This study explores how match between format influences destination visit intention, with perceived expertise intimacy as mediators color hue a moderator. Four scenario-based experiments revealed that consumers were more willing promoted by informer using list-based due greater expertise; contrast, preferred entertainer narrative-based higher intimacy. Additionally, moderated these effects: warm hues amplified positive responses narratives influencers, whereas cool enhanced lists influencers. These findings contribute tourism literature provide valuable insights into tailoring strategies maximize their effectiveness.

Язык: Английский

Процитировано

0