Advances in e-business research series,
Год журнала:
2024,
Номер
unknown, С. 249 - 278
Опубликована: Ноя. 22, 2024
The
chapter
examines
the
implementation
of
Robotics,
Artificial
Intelligence,
and
Service
Automation
(RAISA)
in
hotel
industry,
focusing
on
their
role
improving
operational
efficiency
customer
experience.
It
highlights
advantages
RAISA,
such
as
reduced
costs,
enhanced
accuracy,
service
consistency,
while
addressing
challenges
like
limited
emotional
engagement
technical
shortcomings
human-robot
interaction.
COVID-19
pandemic
accelerated
RAISA
adoption,
prompting
hotels
to
incorporate
contactless
technologies
meet
evolving
expectations.
However,
concerns
over
a
lack
empathy
adaptability
remain,
robots
struggle
replicate
human
social
skills.
offers
solutions
for
optimizing
use,
including
differentiating
between
tasks
staff
promoting
collaboration.
concludes
with
recommendations
future
research
collaboration,
privacy,
ethics,
RAISA's
achieving
sustainable
development
goals
sector.
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 595 - 620
Опубликована: Июль 26, 2024
With
rapid
AI
advancements,
chatbots
have
become
vital
for
hotels
to
enhance
customer
experience
and
optimize
marketing
strategies.
This
chapter
examines
chatbot
integration
in
hotel
marketing,
its
impact
on
experience,
implementation
Through
literature
case
studies,
it
highlights
chatbots'
roles
challenges
offers
strategic
solutions
technical,
user
acceptance,
management,
operational,
socio-cultural
issues.
personalize
services,
boost
operational
efficiency,
satisfaction
loyalty
by
understanding
responding
needs.
They
provide
instant
information
solutions,
offering
more
humane
efficient
services.
Additionally,
help
management
better
understand
behavior
preferences,
leading
accurate
market
positioning
service
optimization.
explores
how
transform
guest
engagement
the
industry
provides
recommendations
a
research
agenda
further
exploration.
Advances in hospitality, tourism and the services industry (AHTSI) book series,
Год журнала:
2024,
Номер
unknown, С. 135 - 152
Опубликована: Окт. 18, 2024
The
rapid
advancements
in
ICTs
and
the
rise
of
Web
3.0
have
revolutionized
tourism
industry,
reshaping
creation
delivery
experiences
through
digital
co-creation.
This
article
explores
how
these
technologies
facilitate
active
tourist
participation
developing
travel
experiences,
with
a
focus
on
Malaysian
sector.
Using
Service-Dominant
(S-D)
logic
framework,
it
highlights
shift
from
traditional
goods-dominant
to
service-oriented
approach,
fostering
more
interactive
collaborative
environment.
Digital
platforms
like
social
media
blogs
play
crucial
role
personalizing
building
sense
community.
integration
AI
IoT
further
enhances
authenticity
personalization.
also
addresses
challenges
data
management,
need
for
supportive
organizational
culture,
opportunities
innovative
products
sustainable
development.
Future
research
should
examine
long-term
impacts
co-creation
tourism.
Advances in e-business research series,
Год журнала:
2024,
Номер
unknown, С. 249 - 278
Опубликована: Ноя. 22, 2024
The
chapter
examines
the
implementation
of
Robotics,
Artificial
Intelligence,
and
Service
Automation
(RAISA)
in
hotel
industry,
focusing
on
their
role
improving
operational
efficiency
customer
experience.
It
highlights
advantages
RAISA,
such
as
reduced
costs,
enhanced
accuracy,
service
consistency,
while
addressing
challenges
like
limited
emotional
engagement
technical
shortcomings
human-robot
interaction.
COVID-19
pandemic
accelerated
RAISA
adoption,
prompting
hotels
to
incorporate
contactless
technologies
meet
evolving
expectations.
However,
concerns
over
a
lack
empathy
adaptability
remain,
robots
struggle
replicate
human
social
skills.
offers
solutions
for
optimizing
use,
including
differentiating
between
tasks
staff
promoting
collaboration.
concludes
with
recommendations
future
research
collaboration,
privacy,
ethics,
RAISA's
achieving
sustainable
development
goals
sector.
