Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
Journal of Marketing Analytics,
Год журнала:
2024,
Номер
unknown
Опубликована: Июнь 4, 2024
Abstract
Recent
research
on
partial
least
squares
structural
equation
modeling
(PLS–SEM)
extended
the
classic
importance–performance
map
analysis
(IPMA)
by
taking
results
of
a
necessary
condition
(NCA)
into
consideration.
By
also
highlighting
conditions,
combined
(cIPMA)
offers
tool
that
enables
better
prioritization
management
actions
to
improve
key
target
construct.
In
this
article,
we
showcase
cIPMA’s
main
steps
when
using
SmartPLS
4
software.
Our
illustration
draws
technology
acceptance
model
(TAM)
used
in
original
publication,
which
features
prominently
business
research.
Язык: Английский
Predictive Analytics and Big Data in Forecasting Recycling Trends
Advances in environmental engineering and green technologies book series,
Год журнала:
2025,
Номер
unknown, С. 177 - 210
Опубликована: Янв. 16, 2025
Predictive
analytics
and
big
data
enhance
recycling
by
analyzing
social
media,
sensors,
municipal
data.
Advanced
algorithms
manage
resource
allocation
operations,
forecasting
trends
from
population
growth
economic
factors.
Machine
learning
identifies
patterns
predicts
future
rates.
In
India
(2010-2024),
Python's
Pandas
Scikit-learn
used
linear
regression
to
forecast
trends,
showing
annual
increases.
Residuals
analysis
confirms
model
accuracy,
suggesting
that
strategies
are
effective
room
for
improvement
exists.
Язык: Английский
Critical criteria for restaurant technology application: the interrelationship effect of influencing technology acceptance and brand equity
Journal of Marketing Analytics,
Год журнала:
2025,
Номер
unknown
Опубликована: Янв. 17, 2025
Язык: Английский
Navigating innovation in the age of AI: how generative AI and innovation influence organizational performance in the manufacturing sector
Journal of Manufacturing Technology Management,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 12, 2024
Purpose
Generative
artificial
intelligence
(GenAI)
is
one
of
the
most
diffused
AI
technologies,
capable
generating
manifold
forms
content,
including
music,
text,
images
and
synthetic
data.
The
purpose
this
study
to
analyze
determinants
that
affect
GenAI
acceptance
its
outcomes
on
both
explorative
exploitative
innovation.
Design/methodology/approach
employs
a
conceptual
framework
based
technology-organization-environment
(TOE)
paradigm.
Through
Smart-PLS
analysis,
it
examines
empirical
data
retrieved
from
an
online
survey
where
302
manufacturing
companies
took
part.
Findings
It
found
has
potential
facilitate
exploratory
innovation,
particularly
via
moderating
effect
environmental
dynamism.
Hence
adoption
improve
organizational
performance.
Originality/value
first
project
investigate
factors
influence
firms'
GenAI.
As
have
integrated
TOE
paradigm
when
examining
impact
dynamism
emphasizes
double
innovation
in
performance
improvement.
Язык: Английский