The International Journal of Management Education, Год журнала: 2024, Номер 22(3), С. 101062 - 101062
Опубликована: Сен. 26, 2024
Язык: Английский
International Journal of Current Science Research and Review, Год журнала: 2024, Номер 07(02)
Опубликована: Фев. 20, 2024
Advancement of technology in the field marketing has been one significant factor assisting Small Medium Enterprises (SMEs) to increase their competitiveness. Meta, as a technological company, provide Facebook advertisement mean digital social media advertising. One challenges that Meta faced is attract more ads adoption especially Enterprise sector. This research objective understand factors affect adoption, this case advertisement, for small medium enterprises Indonesia. There are eight variables believed influence customer intention adopt which performance expectancy, effort influence, facilitating condition, hedonic motivation, price value, perceived security and self-efficacy. The main data was collected by an online survey 350 SMEs participated it. respondents operate Indonesia either have not use service or do anymore. sample gathered using non-probability convenience sampling analysed structural equation model technique. found Self-efficacy highest influencing variable statistically advertisement. Effort expectancy be Hedonic motivation value but choose it In contrary, condition among SMEs. suggests prioritize self-efficacy giving free training certification. Other suggestions partner with relevant key opinion leaders (KOL)/communities, creating engagement through events monetary incentives such discount coupons. For future research, researcher suggest different/smaller respondent demography and/or different advertising platform. Research actively could also give additional insight study.
Язык: Английский
Процитировано
1
Опубликована: Март 14, 2024
This study aims to analyze the antecedents affecting consumer behavioral intention in context of online food delivery applications Indonesia. The constructs used this are Attitude and Subjective Norms from Theory Reasoned Action (TRA), Perceived Usefulness Ease Use Technology Acceptance Model (TAM), as well Task-Technology Fit (TTF) construct. research is important use continues grow predicted further increase future, transforming behavior process after pandemic. Additionally, explores contributes limited understanding consumers' trust their attitude continue using applications. Moreover, Indonesia one countries with highest usage globally. methodology employs quantitative data collected through an questionnaire 416 respondents. Data analysis utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM). results indicate that all influenced intention, most dominant influence being variable findings emphasize significance integrating system (OFDS) Sustainable Development Goals (SDGs) United Nations could prove advantageous meal operators.
Язык: Английский
Процитировано
1
International Journal of Human-Computer Interaction, Год журнала: 2024, Номер unknown, С. 1 - 16
Опубликована: Июнь 18, 2024
At the intersection of social digitization and population aging, challenge older adults fitting into digital life is becoming more prominent. To understand how to help adopt life, this study builds upon Technology Acceptance Model (TAM) developed Digital Motivation Interaction (DTMIM) complex effects autonomous motivation (perceived usefulness, perceived ease use, enjoyment), controlled motivation, feedback on WeChat adoption among adults, as well urban-rural differences. The results questionnaire survey Fuzzy-set Qualitative Comparative Analysis (fsQCA) show that: First, no single construct a necessary condition for high (non-high) attitude toward using (ATU) or actual (AU). Second, we identified two configurations that trigger ATU including autonomy-motivation type under motivational synergy, three enable AU synergy type, extrinsic synergy. Third, significant differences between urban rural areas. Autonomy plays universal role in adults' adoption, while critical adults. configuration analysis DTMIM not only an adaptive improvement TAM but also provides new methods perspectives future research technology.
Язык: Английский
Процитировано
1
SN Computer Science, Год журнала: 2024, Номер 5(6)
Опубликована: Июль 2, 2024
Язык: Английский
Процитировано
1
Global Knowledge Memory and Communication, Год журнала: 2024, Номер unknown
Опубликована: Авг. 16, 2024
Purpose This study aims to investigate how over-the-top (OTT) media services affect consumers’ demands for value, convenience, visual experience and their ability advance communications. also examines the constructs that impact viewers’ satisfaction subsequently lead continuance usage intention of OTT platforms. Using stimulus-organism-response (SOR) model as theoretical basis, present include content quality, accessibility, entertainment, hedonic attitude, Design/methodology/approach The responses were collected from 1,280 platform users in Malaysia through online questionnaires. aimed examine perceptions viewers towards respective used a quantitative approach, relationships among assessed using partial least squares – structural equation modelling. Findings found quality accessibility significant determining perceived value which led Additionally, it was identified had substantial influence on Originality/value uses SOR determine characteristics, intention.
Язык: Английский
Процитировано
1
Humanities and Social Sciences Communications, Год журнала: 2024, Номер 11(1)
Опубликована: Сен. 12, 2024
Язык: Английский
Процитировано
1
Universal Access in the Information Society, Год журнала: 2024, Номер unknown
Опубликована: Ноя. 10, 2024
Язык: Английский
Процитировано
1
Advances in Social Sciences, Год журнала: 2024, Номер 13(02), С. 906 - 913
Опубликована: Янв. 1, 2024
Язык: Английский
Процитировано
0
International Journal of Research -GRANTHAALAYAH, Год журнала: 2024, Номер 12(4)
Опубликована: Апрель 30, 2024
This descriptive research investigated the opportunities, attitude, and engagement in Continuing Professional Development (CPD) activities among elementary school teachers Province of Iloilo for year 2023-2024. The population comprised teachers, with 380 participants selected through random sampling. Data were collected an online survey utilizing a structured, researcher-made, validated reliability tested questionnaire. results revealed significant differences opportunities CPD across congressional districts. Additionally, variations found teachers' attitude towards based on their educational attainment. Furthermore, observed level concerning both attainment district. However, no when classified according to age, sex, level, size. study concludes that, while significantly influence activities, vary they Hence, it is imperative consider these designing programs Iloilo. Tailoring strategies highly recommended address specific needs preferences backgrounds geographic locations. Moreover, further warranted explore additional variables that may assess long-term effectiveness enhancing teaching quality student outcomes.
Язык: Английский
Процитировано
0
Sustainability, Год журнала: 2024, Номер 16(14), С. 6050 - 6050
Опубликована: Июль 15, 2024
Social commerce plays a significant role in various aspects of the hotel industry. By using social platforms such as Facebook, Instagram, and booking websites, hotels can enhance their brand visibility, engage more effectively with guests, stimulate bookings. Nonetheless, prior research reported lack studies this area, namely context domestic tourism. Drawing on Stimuli–Organism–Response (SOR) theory being well-established framework research, study seeks to examine impact intentions, both directly indirectly, by considering mediating effects image customer engagement. This used an online survey questionnaire tool for collecting primary data from tourists Egypt during period January April 2024. The sample encompassed 315 participants who were recruited convenience sampling technique. Using Smart PLS 4.0 software, Structural Equation Modeling was performed proposed model hypotheses. results highlighted engagement, which turn encouraged intentions among potential guests. also supported effect engagement relationship between intentions. provides some theoretical contributions literature hospitality management addressing notable gaps knowledge. suggests practical implications industry executives that support techniques boost behavior creating visually attractive content, sponsoring virtual mega events, actively interacting media followers, incorporating functionalities platforms. In so doing, sustainable marketing practices target promising market segment exploiting Web 2.0 capabilities.
Язык: Английский
Процитировано
0