From Screen to Table: How Religious Food Documentaries Inspire Non-Religious Consumers’ Purchase Intentions DOI Creative Commons
Jian Yang, Ni Yang, Haolan Zhang

и другие.

Research Square (Research Square), Год журнала: 2024, Номер unknown

Опубликована: Ноя. 18, 2024

Abstract Religious food plays a key role in conveying religious culture, transcending values due to its everyday and universal nature. With the growth of digital media, film television, particularly documentaries, have become valuable tools for promoting culture. While is often viewed as niche faithful, non-religious consumers now dominate halal market. This study explores how documentaries influence individuals' purchase intentions, focusing on narrative transportation theory awe experiences through lens planned behaviour (TPB). A survey 381 non-Muslim viewers revealed that documentary narratives significantly impact intentions. Telepresence social presence affect perceived behavioural control, attitudes, subjective norms, while directly influences norms. All three intermediate variables positively contribute The findings offer insights recommendations marketers scriptwriters.

Язык: Английский

Lampang Carriages: Driving Creative Tourism Through the Power of Storytelling Media DOI Creative Commons

Ratchapan Karapan,

Panot Susuwan,

Thanuset Chokpiriyawat

и другие.

Journal of Lifestyle and SDGs Review, Год журнала: 2025, Номер 5(3), С. e02760 - e02760

Опубликована: Фев. 28, 2025

Objectives: This study aimed to develop a storytelling video series focused on the Lampang horse carriage highlight its role in promoting creative tourism. The project sought enhance cultural engagement, preserve local heritage, and contribute sustainable tourism development through audiovisual storytelling. Theoretical Framework: Narrative Theory Aesthetic guided study. structured elements ensure engaging meaningful content, while shaped visual sensory aspects maximize appeal. These frameworks ensured that videos effectively conveyed both emotional significance. Method: A mixed-methods approach was employed, integrating documentary research, interviews, focus groups, fieldwork studies. Documentary research provided historical context, interviews with drivers residents contributed authentic perspectives. Focus groups offered feedback elements, studies captured real-life experiences authenticity. Results Discussion: resulted eight chapters (First Contact, Important, Elements, Next Generation, Souvenir, Horse Trainer, Charioteer Forever), distributed via dedicated YouTube channel. strengthened Lampang’s identity, supported heritage preservation, increased awareness of carriages as symbol integration aesthetic viewer engagement knowledge dissemination. Research Implications: highlights effectiveness media sustainability. It offers model for leveraging digital platforms intangible fostering social economic benefits communities. Originality/Value: introduces an innovative tourism, utilizing appreciation. provides valuable insights into intersection storytelling, replicable other sites.

Язык: Английский

Процитировано

0
Uncovering the Role of Mindfulness in Increasing Repeat Visit Intention: A Study on Tangkahan Langkat Tourism DOI Creative Commons
Nikous Soter Sihombing,

Ruth Meivera Siburian,

Elfitra Desy Surya

и другие.

Society, Год журнала: 2025, Номер 13(1), С. 328 - 349

Опубликована: Апрель 10, 2025

This study seeks to examine the function of mindfulness in moderating connection between happiness perception and perceived fairness regarding revisit intention among visitors at Tangkahan, Langkat. research employs a quantitative methodology via survey technique; population comprises tourists who have visited Langkat, within past year. The sample comprised 300 respondents recruited through purposive selection, specifically targeting travelers with expertise staying or engaging tourism activities destination. study's findings demonstrate that significantly influences mindfulness. Moreover, justice exerts substantial direct influence on intention, however not Mindfulness does directly intention; instead, it serves as mediating variable association well intention. These affirm while experience tourists' inclination return, has significant effect. novelty this lies its exploration psychological mechanism strengthens link happiness, fairness, intention—an aspect been underexplored research. By integrating into experience, provides fresh insights how well-being can shape sustainable behavior. From practical perspective, suggest managers policymakers should implement mindfulness-oriented programs, such guided reflection sessions, meditation spots, immersive nature experiences, enhance visitor engagement loyalty. initiatives create more profound memorable fostering long-term commitments from travelers. Further could explore impact behavior effectiveness mindfulness-driven interventions different contexts.

Язык: Английский

Процитировано

0
Viewer’s Voyage Beyond the Screen: Embracing Film Tourism Experiences with Special Reference to the Oscar Winning Documentary “the Elephant Whisperers” DOI

B. Abirami,

Meghna Rajan,

Ancy Antony

и другие.

Lecture notes in networks and systems, Год журнала: 2024, Номер unknown, С. 166 - 178

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

0
Effect of focus group opinions on final film making product: Sociological and marketing aspects DOI

Mirela Oktrova

Salud Ciencia y Tecnología - Serie de Conferencias, Год журнала: 2024, Номер 3

Опубликована: Сен. 1, 2024

Introduction: Focus groups are widely used today for researching film product concepts, testing, advertising, and viewer satisfaction. Objective: to reveal the ideas concepts of focus in industry form research hypotheses understand perception attitude group interview participants phenomena problems production. Methods: Methodology this study was a survey with 354 respondents divided into 52 cover various demographic characteristics (age, social status, ethnicity). Results: The analysis showed that interviews can be collect additional data after quantitative surveys help interpret results more fully. described use as demand tool based on personal experience, paying particular attention purpose, stage, content. discussions often lead many inspirations gathered topic very short time, efficiently quickly, compare analyse their experiences, which is valuable resource. Conclusions: Research relevance highlighted by effectiveness helping businesses consumer insights better than general

Язык: Английский

Процитировано

0
From Screen to Table: How Religious Food Documentaries Inspire Non-Religious Consumers’ Purchase Intentions DOI Creative Commons
Jian Yang, Ni Yang, Haolan Zhang

и другие.

Research Square (Research Square), Год журнала: 2024, Номер unknown

Опубликована: Ноя. 18, 2024

Abstract Religious food plays a key role in conveying religious culture, transcending values due to its everyday and universal nature. With the growth of digital media, film television, particularly documentaries, have become valuable tools for promoting culture. While is often viewed as niche faithful, non-religious consumers now dominate halal market. This study explores how documentaries influence individuals' purchase intentions, focusing on narrative transportation theory awe experiences through lens planned behaviour (TPB). A survey 381 non-Muslim viewers revealed that documentary narratives significantly impact intentions. Telepresence social presence affect perceived behavioural control, attitudes, subjective norms, while directly influences norms. All three intermediate variables positively contribute The findings offer insights recommendations marketers scriptwriters.

Язык: Английский

Процитировано

0