The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective
Foods,
Год журнала:
2025,
Номер
14(2), С. 213 - 213
Опубликована: Янв. 12, 2025
This
paper
aims
to
build
a
predictive
model
that
assesses
how
healthy
lifestyle
affects
different
dimensions
of
perceived
value
(quality,
social
value,
emotional
and
economic
value)
these
impact
the
willingness
purchase
brands.
A
quantitative,
non-experimental,
cross-sectional
study
was
conducted
with
sample
515
participants.
self-administered
questionnaire
used,
data
were
analyzed
using
PLS-SEM
method.
The
findings
indicate
positively
influences
perception
quality
social,
emotional,
However,
only
quality,
significantly
impacted
purchase,
while
did
not
show
relevant
effect.
It
is
concluded
determining
factor
in
foods,
which
reinforces
intention,
except
for
value.
These
suggest
companies
should
prioritize
strategies
reinforce
connections
their
products
encourage
consumption
contributes
theoretically
emerging
markets
provides
practical
implications
designing
more
effective
marketing
Peruvian
context.
Язык: Английский
Determinants of Green Purchase Behavior of Local Coffee Shop: The Moderating Impact of Price Sensitivity
Nadhita Az-Zahrah,
Donni Junipriansa,
Joko Rizkie Widokarti
и другие.
Journal of Consumer Sciences,
Год журнала:
2025,
Номер
10(1), С. 97 - 117
Опубликована: Янв. 31, 2025
Background:
Indonesia
has
a
significant
plastic
waste
problem,
despite
increasing
consumer
awareness
of
environmental
issues.
This
highlights
the
need
for
further
research
into
factors
influencing
green
purchase
behavior
(GPB),
especially
within
rapidly
growing
coffee
shop
sector.
As
consumption
surges,
local
shops
like
Point
Coffee
Yogyakarta
have
grown
substantially.
Purpose:
study
aimed
to
examine
how
Theory
Planned
Behavior
(TPB)
influence
intentions
at
Yogyakarta,
while
considering
moderating
role
price
sensitivity
in
relationship
between
and
actual
purchasing
behavior.
Methods:
used
quantitative
approach,
with
an
online
survey
conducted
using
Google
Forms
structured
questionnaire
201
respondents,
who
were
selected
purposive
sampling.
The
data
was
analyzed
Structural
Equation
Modeling
(SEM)
understand
relationships
TPB
components
(GPI),
consideration
(PS)
influences
correlation
GPI
GPB.
Findings:
findings
indicate
that
all
three
significantly
positively
correlated
GPI,
attitudes
(GA)
playing
dominant
role.
Moreover,
also
factor
reveals
PS
had
no
moderation
effect
Conclusion:
Strengthening
(GA),
leveraging
subjective
norms
(SN),
enhancing
perceived
behavioral
control
(PBC)
can
increase
sustainable
shops.
Greater
adoption
products
Research
Implications:
offer
premium
highlight
value
differentiate
itself
from
competitors,
service
product
quality
minimize
low
sensitivity.
Язык: Английский
The future of functional foods: innovations and advancements on the horizon
Elsevier eBooks,
Год журнала:
2025,
Номер
unknown, С. 487 - 505
Опубликована: Янв. 1, 2025
Язык: Английский
3D Food Printing Technology: A Critical Scientometric and Systematic Review, and Future Research Directions
Food Reviews International,
Год журнала:
2025,
Номер
unknown, С. 1 - 22
Опубликована: Март 3, 2025
Язык: Английский
Exploring Determinants of and Barriers to Climate-Smart Agricultural Technologies Adoption in Chinese Cooperatives: A Hybrid Study
Agriculture,
Год журнала:
2025,
Номер
15(9), С. 1005 - 1005
Опубликована: Май 6, 2025
The
loss
of
agricultural
production
due
to
climate
change
and
natural
disasters
has
attracted
widespread
attention.
Climate-smart
technologies
(CSATs)
are
attracting
attention
as
a
solution
address
while
achieving
sustainable
development.
However,
in
the
Chinese
context,
research
on
cooperatives’
intention
adopt
such
is
relatively
limited.
This
study
investigated
factors
influencing
behavioral
intentions
farmers’
cooperatives
CSATs
using
reasoning
theory
(BRT)
framework.
A
structured
questionnaire
was
administered
308
participants
purposive
sampling
techniques.
For
data
analysis,
an
artificial
neural
network
(ANN)
fuzzy
set
qualitative
comparative
analysis
(fsQCA)
complemented
disjointed
two-stage
partial
least
squares
structural
equation
modeling
(PLS-SEM)
approach
ensure
robustness
results
provide
important
practical
insights.
suggest
that
values
(perceived
value
government
environmental
concern,
openness
change)
shape
determinants
barriers
CSAT
adoption
by
cooperatives,
but
do
not
have
direct
impact
intentions.
“determinants”
all
positively
influenced
intentions,
with
“agricultural
extension
advisory
service”
having
greatest
followed
“opinion
leaders’
recommendation”
“policy
support”.
Among
“barriers”,
only
“perceived
risk”
were
negatively
correlated.
Behavioral
positive
effect
willingness
pay,
which
motivated
pay
more
acquire
technology.
Based
findings,
this
provides
theoretical
insights
for
researchers
policy
implications
governments,
organizations,
policymakers,
agri-technology
companies.
Язык: Английский
Design optimization of 3D printed concrete elements considering life cycle assessment and life cycle costing
International Journal on Interactive Design and Manufacturing (IJIDeM),
Год журнала:
2024,
Номер
19(3), С. 2183 - 2202
Опубликована: Дек. 22, 2024
Язык: Английский
Fiyat Primi Ödeme İstekliliğini Etkileyen Unsurlar Üzerinde Marka Deneyiminin Etkisi ve Fiyat Priminin Satın Alma Niyeti ile İlişkisi
Sosyoekonomi,
Год журнала:
2024,
Номер
32(61), С. 243 - 264
Опубликована: Июль 21, 2024
Çalışmada,
fiyat
primi
ödeme
istekliliği
üzerinde
etkili
olan
unsurları
ve
bu
unsurlar
marka
deneyiminin
etkisini
analiz
etmek
ile
satın
alma
niyeti
arasındaki
ilişkiyi
incelemek
amaçlanmıştır.
Araştırmanın
verileri,
kolayda
örnekleme
metoduyla
18-25
yaş
aralığındaki
391
katılımcıdan
çevrimiçi
anket
tekniği
kullanılarak
toplanmıştır.
Amaca
uygun
istatistiksel
programlarıyla
frekans
analizi,
normallik
testi,
korelasyon
doğrulayıcı
faktör
analizi
yol
uygulanmıştır.
sonucunda
algılanan
benzersizlik,
seçimi
güvenilirliği
etkisi
olduğu
tespit
edilmiştir.
Ayrıca
güvenilirliğinin
üzerindeki
etkisine
priminin
var
ilişkisine
dikkat
çekilmektedir.