Science & Technology Libraries,
Год журнала:
2024,
Номер
unknown, С. 1 - 17
Опубликована: Ноя. 18, 2024
This
study
examines
the
readiness
of
Nigerian
libraries
to
integrate
metaverse,
given
dynamic
digital
landscape
and
technological
advancements.
research
uses
a
quantitative
survey
approach
evaluate
metaverse
literacy
among
academic
library
professionals.
The
covers
awareness,
readiness,
perspectives
on
integrating
into
services.
Results
show
significant
awareness
participants,
with
high
perceived
priority
for
literacy.
Potential
benefits
include
enhanced
user
engagement
accessibility,
while
challenges
cost
implications
privacy
concerns.
contributes
understanding
in
libraries,
offering
insights
perceptions,
challenges,
opportunities
associated
technologies
findings
can
guide
strategic
planning
future
contribute
broader
discourse
libraries'
role
era.
International Journal of Contemporary Hospitality Management,
Год журнала:
2024,
Номер
unknown
Опубликована: Апрель 2, 2024
Purpose
This
study
aims
to
offer
an
overview
of
hospitality
and
tourism
research
on
artificial
intelligence
(AI)
its
impact
the
industry.
More
specifically,
this
examines
AI
trends
in
customer
service
experience
creation
delivery,
failure
recovery,
human
resources
organizational
behavior.
Based
review,
identifies
challenges
opportunities
provides
directions
for
future
studies.
Design/methodology/approach
A
narrative
synthesis
approach
was
used
review
various
aspects
Findings
applications
delivery
possible
effects
employees
organizations
are
viewed
as
a
double-edged
sword.
Although
use
offers
benefits,
there
also
serious
concerns
over
ethical
AI,
replacement
by
AI-powered
devices,
discomfort
among
customers
trust
toward
AI.
Originality/value
The
paper
updated
holistic
implications
different
facets
Challenges
discussed
foster
discussions
scholars
industry
professionals.
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 120 - 144
Опубликована: Янв. 22, 2024
AI
will
personalize
marketing.
Analysis
of
client
behavior
and
preferences
customizes
product
service
suggestions.
AI-powered
CRM
solutions
can
automate
customer
service,
help
customers,
boost
satisfaction.
improves
marketing
targeting.
Technology
improve
also
impact
digital
Personalization
boosts
engagement
sales.
Virtual
assistants
chat
bots
increase
Apps
swiftly
answer
questions,
satisfaction,
develop
brand
loyalty.
enhance
price
by
studying
market
trends,
competition,
behaviour.
Machine
learning
algorithms
organizations
set
rates,
increasing
sales
profit.
Marketers
may
create
more
engaging
content
with
AI.
analyze
data
to
determine
which
performs
best
for
target
demographics,
improving
in
the
future.
Companies
benefit
from
AI-powered,
tailored,
data-driven
that
engagement,
loyalty,
revenue.
Journal of Consumer Behaviour,
Год журнала:
2024,
Номер
23(5), С. 2501 - 2552
Опубликована: Май 14, 2024
Abstract
The
promise
of
the
metaverse
as
a
collective,
virtual,
and
shared
social
space
is
revolutionizing
digital
retail.
This
study
provides
groundbreaking
insights
into
customer
experience
in
immersive
environments,
well
how
these
experiences
on
platforms
influence
customers'
real‐world
consumption
behaviors.
Drawing
upon
data
from
platform
users
US,
this
identifies
specific
antecedents
positive
platforms,
including
role
presence
trialability.
Further,
it
demonstrates
potential
for
purchase
spillovers
to
traditional
retail
channels,
extending
omnichannel
literature.
In
addition,
examines
early‐stage
versus
long‐term
shape
users'
intentions
revisit
platforms.
Based
our
results,
we
offer
comprehensive
model
behaviors,
which
may
be
used
predict
enhance
across
channels.
Our
results
also
demonstrate
that
not
merely
parallel
channel
but
instead
an
influential
extension
consumption.
From
managerial
perspective,
operators
brand
managers
engaging
can
developed
support
growth,
targeted
strategies
translate
gain
both
customer.
findings
suggest
must
deliver
at
very
high
level
prevent
stagnation
usage
intentions;
therefore,
confidently
continue
investing
relevant
fuel
growth.
Purpose
This
study
aims
to
delve
into
the
transformative
potential
of
metaverse-driven
sustainable
tourism
(MDST)
envision
a
and
inclusive
future
for
industry.
Design/methodology/approach
The
author
uses
forward-looking
approach
by
drawing
insights
from
existing
literature,
visionary
articles
an
analysis
technological
developments
project
MDST
trajectory
2050,
aligning
with
development
goals
(SDGs).
Findings
highlights
profound
as
crucial
force
in
tourism,
identifying
key
components
–
immersive
experiences,
artificial
intelligence
integration,
blockchain
collaborative
platforms
that
will
drive
MDST’s
evolution.
alignment
SDGs
demonstrates
capacity
facilitate
global
collaboration,
cultural
exchange
community
engagement,
especially
uncertain
situations
(e.g.
pandemic).
Research
limitations/implications
While
presenting
exploration
MDST,
there
is
need
empirical
evidence
response
dynamic
environment.
Practical
implications
Tourism
policymakers,
businesses
technology
developers
can
leverage
practices,
enhance
user
experiences
contribute
economic
growth.
findings
offer
actionable
practical
implementation
initiatives,
importance
SDGs.
Originality/value
value
this
lies
its
perspective,
envisioning
role
year
2050.
proposes
ten
foci
development,
contributing
discourse
on
tourism.
Internet Research,
Год журнала:
2024,
Номер
unknown
Опубликована: Сен. 10, 2024
Purpose
Despite
the
promising
development
and
marketing
potential
of
metaverse,
our
understanding
how
realistic
metaverse
environments
impact
user
engagement
behaviours
remains
limited.
This
study
investigates
role
perceived
realism
in
influencing
engagement,
thereby
affecting
external
search
behaviour
visit
intentions.
Design/methodology/approach
We
surveyed
270
active
users
to
test
research
model.
The
data
were
analysed
using
partial
least
squares
structural
equation
modelling
(PLS-SEM).
Findings
results
show
that
three
dimensions
–
avatar
involvement,
perceptual
pervasiveness
social
significantly
enhance
which
turn
influences
intention.
In
contrast,
simulation
freedom
choice
have
minimal
effects
on
absorption
dedication.
Research
limitations/implications
highlights
enhancing
with
its
physical
world
behaviours.
It
contributes
literature
by
demonstrating
within
behaviours,
including
intentions
Practical
implications
offers
practical
guidance
for
developers
environments.
Specifically,
findings
advocate
visual
audio
quality
enhancements,
greater
persuasiveness
virtual
spaces,
improved
representativeness
a
closer
alignment
activities
real-life
events.
Originality/value
advances
theoretical
examining
such
as
quality,
events
metaverse.
also
explores
this
offline
thus
bridging
gap
between
real-world
interactions.
Advances in business information systems and analytics book series,
Год журнала:
2025,
Номер
unknown, С. 259 - 290
Опубликована: Янв. 24, 2025
The
Metaverse
represents
a
growing
field
for
organizations
looking
to
redefine
how
they
engage
with
customers
in
the
digital
age.
Using
this
feature
opens
up
many
opportunities
deep
integration
and
smart
marketing.
One
of
most
important
forms
communication
is
creating
visual
environment
that
allows
consumers
connect
brand
on
their
favorite
level.
Leveraging
technologies
such
as
virtual
reality
(VR)
augmented
(AR),
can
create
experiences
transcend
traditional
boundaries
allow
explore
products,
services,
messaging
inclusive
ways.
These
immersive
not
only
capture
attention,
but
also
foster
emotional
connections
drive
deeper
engagement
loyalty.
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2025,
Номер
unknown, С. 129 - 164
Опубликована: Фев. 7, 2025
This
chapter
explores
the
transformative
impact
of
Metaverse
on
sustainable
tourism
through
innovative
digital
marketing
strategies.
It
delves
into
how
immersive
virtual
environments
revolutionize
tourist
experiences
and
destination
while
enhancing
initiatives.
The
integration
technologies
offers
both
challenges
opportunities,
encompassing
technological,
operational,
regulatory,
economic,
social
dimensions.
Central
to
discussion
are
strategic
recommendations
for
harnessing
develop
environmentally
friendly
solutions.
role
storytelling
tours
is
underscored,
with
real-world
applications
such
as
Nike's
NIKELAND
Roblox
illustrating
effective
utilization
technologies.
supported
by
a
comprehensive
literature
review,
which
highlights
Metaverse's
potential
foster
new
engagement
pathways
promote
sustainability
within
sector.
Journal of Hospitality and Tourism Insights,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 21, 2025
Purpose
This
study
intends
to
unmask
the
antecedents
of
metaverse
adoption
intention
(MAI)
within
Indian
hospitality
industry.
To
achieve
this
objective,
we
extended
“unified
theory
acceptance
and
use
technology”
(UTAUT)
by
integrating
additional
constructs:
“perceived
cyber
risk”
(PCR),
“trust”
(TR),
“personal
innovativeness
in
IT”
(PIT)
“hedonic
motivation”
(HM).
Design/methodology/approach
A
quantitative
research
methodology
was
employed,
utilizing
data
gathered
through
an
online
survey
disseminated
via
Google
Forms
evaluate
constructs
study.
Convenience
snowball
sampling
were
used,
proposed
relationships
analyzed
using
“partial
least
squares
structural
equation
modeling”
(PLS-SEM).
Findings
The
presents
a
robust
model
explaining
MAI
among
consumers,
with
high
R²
81%,
indicating
strong
predictive
relevance.
Core
UTAUT
(PE,
EE,
SI
FC)
(TR,
HM
PIT)
positively
influence
MAI,
while
PCR
negatively
impacts
it.
Research
limitations/implications
enhances
existing
body
knowledge
providing
deeper
insight
into
consumers
India.
framework
provides
more
nuanced
perspective
on
adoption,
extending
beyond
conventional
technological
factors.
Originality/value
is
distinctive
its
integration
four
constructs-
PCR,
TR,
PIT
HM-
original
model,
thereby
addressing
gap
literature.
Furthermore,
it
advances
understanding
identifying
key
influencing
consumers.
